Some of Today's Hottest Star Cars Will Roll Into
the SEMA International Auto Salon at the L.A. Convention Center
DIAMOND BAR, Calif., April 17 /PRNewswire/ -- When SEMA's International
Auto Salon (IAS) rolls into the Los Angeles Convention Center Friday through
Sunday, April 25-27, some of today's hottest "star cars" will be on the show
floor, along with the trendiest cars and parts from the sport compact car
scene. This year's trade and consumer show will feature cars from the
upcoming 2Fast2Furious movie, as well as celebrity cars owned by Latrell
Sprewell, Shaq, Mark McGrath, Fieldy, TJ Lavin and several others.
The weekend gig will be an easy one for the five dazzling high-performance
vehicles featured in the movie, compared to their high-speed action scenes on
screen. Visitors to IAS will be able to check out a Nissan Skyline, Honda
S2000, Toyota Supra, Mazda RX-7 and Acura that are featured in the film.
While these cars are stars in their own right, a variety of vehicles owned
by celebrities also will be on display at IAS. These include the 2000
Lamborghini Diablo Roadster VT owned by Latrell Sprewell of the New York
Knicks, the 2002 Cadillac "Superman" Escalade owned by L.A. Lakers star
Shaquille O'Neal, the 2003 Cadillac Escalade owned by Mark McGrath of Sugar
Ray, the 1997 Rolls-Royce Corniche owned by KORN-guitarist Fieldy, and the
1964 Cadillac convertible owned by TJ Lavin, the BMX and X-Games star. Who
knows, attendees might even spot a celebrity or two at the show?
The International Auto Salon is the only show SEMA produces that is open
to consumers as well as industry personnel. The show will be open to media
and industry professionals only on Friday, April 25, from 11 a.m. to 6 p.m.,
and on Saturday, April 26, from 10 a.m. to noon. Consumers will attend, along
with industry professionals, from noon Saturday until 8 p.m., and on Sunday,
April 27, from 11 a.m. to 5 p.m. Registration and additional information about
IAS is available at http://www.ias2k3.com.
Vision Entertainment returns as SEMA's consumer-marketing partner for the
International Auto Salon for the second consecutive year. Vision will produce
and judge an extensive car show within the Salon, making sure the "best of the
best" vehicles are in the spotlight. The company, which produces the Hot
Import Nights and Import Revolution events, also will be responsible for
entertainment, including DJs spinning music and poster signings by Import
Revolution models, during consumer show hours.
SEMA, the Specialty Equipment Market Association, represents the
$27 billion specialty automotive industry. Founded in 1963, the trade
association has more than 4,500 member companies. It is the authoritative
source of research data, trends and market growth information for automakers
and the specialty auto products industry. The industry provides appearance,
performance, comfort, convenience and technology products for passenger cars,
minivans, trucks, SUVs and recreational vehicles. For more information,
contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA, 91765-3914; call
909/396-0289; or visit http://www.sema.org or http://www.enjoythedrive.com.
Vision Entertainment, based in Irvine, Calif., is an integrated marketing
and production company delivering creative event concept platforms targeting
today's youth demographic. Producing more than 40 annual events in the top
20 DMA's in North America, ranging from import car, skateboard/snowboard expos
to live music events, Vision creates brand message-delivery vehicles to reach
a very illusive demographic. With a networked street team, viral outreach
program and strategic advertising relationships within the print, online and
radio mediums, Vision Entertainment is able to deliver "experiences" that
encompass every aspect of youth culture.
NOTE TO EDITORS:
Electronic images of the 2Fast2Furious vehicles that will be on display
at IAS are available at http://www.sema.org/IAS2f2f.
IMAGE CAPTIONS:
IAS 2F2F images 1 and 2 - The International Auto Salon will feature
several vehicles from the upcoming movie 2Fast2Furious. Among these will
be this Honda S-2000 with performance modifications including a 2.0L
V-Tec Paxton Supercharged engine. The interior features an entertainment
system with a Rockford Fosgate amplifier, Panasonic TV and Lightning
Audio speakers. The exterior has been customized with a VeilSide body
kit, House of Kolor paint and Toyo tires mounted on 18-inch Motegi
wheels.
IAS 2F2F image 3 - More than 300 vehicles will be on display at the
International Auto Salon, including this Mazda RX-7 that can be seen in
the upcoming movie 2Fast2Furious. This vehicle has been outfitted with a
Versus Motorsports body kit, House of Kolor paint and Toyo tires on
18-inch Roja wheels.
IAS 2F2F image 4 - Thousands of car enthusiasts are expected to attend
the 2003 International Auto Salon, where they can see modified vehicles
such as this eye-catching Toyota Supra from the upcoming movie
2Fast2Furious. The Supra is powered by a 3.0L GReddy twin turbo engine,
riding on Toyo tires and 19-inch O.Z. Super Leggera wheels. The
entertainment system includes a Panasonic in-dash video unit and Rockford
amplifier, and the exterior was topped off with House of Kolor paint.
IAS 2F2F image 5 - From on-screen action scenes to the show floor, this
Nissan Skyline is one of five vehicles from the upcoming movie
2Fast2Furious to be featured at the International Auto Salon. This
all-wheel-drive Skyline was outfitted with a C-West body kit and Toyo
tires on 19-inch HRE 446 polished wheels. Interior modifications include
a Clarion receiver and TV, KBL amplifier and Infinity speakers.
IAS 2F2F image 6 - Celebrities such as Latrell Sprewell, Shaquille O'Neal
and Mark McGrath have caught on to the vehicle customization craze. Their
vehicles, along with this modified Acura NSX from the upcoming movie
2Fast2Furious, can be seen at the International Auto Salon.
SOURCE SEMA (Specialty Equipment Market Association)
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Related links:
http://www.sema.org
CONTACT:
Rosemarie Kitchin, ext. 104,
rosemariek@sema.org, or Lisa Guth, ext. 181, lisag@sema.org, both
of SEMA, +1-909-396-0289
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