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Hello Direct Announces Record Sales and Net Income in First Quarter of 2000

           Quarterly Net Revenue Up 21.7 Percent over Previous Year
           Quarterly Net Income Up 40.3 Percent over Previous Year

    SAN JOSE, Calif., April 19 /PRNewswire/ -- Hello Direct, Inc.
(Nasdaq: HELO), the leading developer and business-to-business direct marketer
of desktop telephony and equipment interface products, today reported record
financial results for the first quarter ended March 31, 2000.  For the
thirteenth consecutive quarter, the Company's sales and net income increased
significantly over the comparable prior-year period.
    Net sales for the quarter were a record $23.7 million, an increase of
21.7 percent over net sales of $19.5 million in the first quarter of 1999.
Net income was $1.25 million or $0.23 per share (on 5,541,000 diluted shares
outstanding), an increase of 40.3 percent over net income of $891,000 or $0.17
per share (on 5,361,000 diluted shares outstanding), for the same quarter a
year ago.
    The Company also reported quarterly operating income of $1.8 million, a
45.7 percent increase over operating income of $1.3 million in the first
quarter of last year.  The Company's gross margin for the quarter was
53.8 percent, down from 54.1 percent in the same period in 1999, but improved
significantly from 47.9 percent in the fourth quarter of 1999.  The Company
indicated that the gross margin improvement in the first quarter of the year
was a planned return to historical norms after two one-time promotional
investment activities affected gross margin in the fourth quarter of last
year.
    "We are pleased to have been able to deliver another quarter of record
sales and income," said Alec Glover, Hello Direct's president and CEO, "and to
have done so while producing a high rate of growth and returning to the gross
margin levels we have historically achieved.  I am especially pleased with the
continued, successful channel evolution of our business towards outbound
telemarketing to corporate accounts, and the Internet.  Internet sales for the
first quarter were up 133 percent over the same period in 1999, and
represented 17 percent of first quarter 2000 sales, up from just under
10 percent for the same period a year ago."
    Glover cited several significant developments in the Company's Internet
strategy during the quarter.  "We continued to build our online affiliate
partnerships, which now exceed 1,300.  This includes first quarter alliances
with ShopNow.Com to market small home and office telecom products and our
collaboration with Be Free Inc. to help us manage our E-Business affiliate
program.  This aggressive pace of development was accomplished with the
assistance of Ted Haynes, who joined our E-Business team full-time this
quarter as consulting Director of Marketing and Business Development.  Ted's
experience as author of The Electronic Commerce Dictionary, and as a
consultant to such companies as E*Trade, Microsoft and Netscape makes him
uniquely suited to help us continue the aggressive development of our
E-Business strategy going forward."  Glover noted that outbound corporate
accounts revenue for the quarter grew by 77 percent over the same period in
the previous year, accounting for 51 percent of total sales, versus 35 percent
in the first quarter of 1999.
    "As the channels through which we sell continue to evolve, the range of
products that we offer changes as well.  During the quarter, we enhanced our
already extensive telecom and communications offerings with DSL-enabling
products from 2Wire Inc., Cygnion's Cybergenie(R) PC Cordless Phone System,
and free Intranet service for small and medium sized businesses that we are
offering in conjunction with Intranets.com.  Our own proprietary product
offerings were enhanced by the award of our fourteenth patent, this one for an
optical switching mechanism for our Cordless(TM) XLT telephone headset.  With
this full range of products, and the February completion of our installation
of the Primus knowledge base customer support system, we look forward to
continuing to provide our customers with superior products and service."
    Hello Direct also reported that cash and cash equivalents as of March 31,
2000, were $4.2 million, compared to $7.3 million as of December 31, 1999.
Working capital as of March 31, 2000, was $18.3 million, compared with
$18.1 million at the close of the previous year.  The change in cash and cash
equivalents was primarily the result of capital spending in computer hardware
and software.
    "Our efforts were enhanced in no small part by the leadership of Kip
Witter as our Interim Chief Financial Officer.  I am pleased to announce that
he accepted a position as our permanent CFO at the beginning of April.  With
the continued work of Kip and the rest of the management team, I am confident
that we will continue to build on and extend our excellent first quarter
results throughout the rest of 2000," said Glover.

    About Hello Direct, Inc.
    Hello Direct, Inc. (Nasdaq: HELO) is the leading developer and
business-to-business direct marketer of desktop telephony and equipment
interface solutions, including headsets, teleconferencing, wireless, and
related desktop products.  Through a combination of distinctive catalogs,
outbound telemarketing and Internet sales channels, the Company offers a broad
selection of commercial grade solutions to its customers' evolving
communications needs.  For more information on Hello Direct, Inc., please
visit http://www.hellodirect.com , the leading online source of telecommunications
information, products and services.

    Safe Harbor Statement
    This release contains forward-looking statements.  These forward-looking
statements involve risks and uncertainties that could cause actual results to
differ, and such differences could be material.  Such risks and uncertainties
include, but are not limited to, the following: the uncertainty of the
Company's future operating results, the fact that the market for
telecommunication products is generally characterized by rapidly changing
technology, the Company's need and ability to successfully develop new
products, the Company's dependence on and market acceptance of its headset
products, the Company's dependence on sole or limited source suppliers and
foreign manufacturing, the highly competitive market for telecommunications
products, risks associated with managing a growing business, and the Company's
dependence on key personnel.  There can be no assurance that the Company will
be successful in addressing such risks and uncertainties.  Investors are
strongly encouraged to review the section entitled "Factors affecting
operating results and market price of stock" in the Company's annual report on
Form 10-K for the year ended December 31, 1999, and quarterly reports on Form
10-Q on file with the Securities and Exchange Commission for a discussion of
risks and uncertainties that could affect operating results and the market
price of the Company's stock.


                      HELLO DIRECT, INC. AND SUBSIDIARY
               Condensed Consolidated Statements of Operations
                          For the Three Months Ended
                           March 31, 2000 and 1999

                                                     Three Months Ended
                                                         March 31,
                                                     2000          1999

    Net sales                                    $23,678,000    $19,450,000
    Cost of goods sold                            10,938,000      8,933,000
      Gross profit                                12,740,000     10,517,000

    Selling, general and administrative
     expenses                                     10,041,000      8,649,000
    Product development expenses                     862,000        607,000
    Operating income                               1,837,000      1,261,000

    Other income - net                               245,000        224,000

      Income before income taxes                   2,082,000      1,485,000

    Provision for income taxes                       832,000        594,000

      Net income                                  $1,250,000       $891,000

    Basic per share amounts:
      Net income                                       $0.24          $0.17
      Weighted average common shares outstanding   5,241,000      5,158,000

    Diluted per share amounts:
      Net income                                       $0.23          $0.17
      Weighted average common shares outstanding   5,541,000      5,361,000


                      HELLO DIRECT, INC. AND SUBSIDIARY
                    Condensed Consolidated Balance Sheets


                                                   March 31,   December 31,
                                                        2000           1999

                           ASSETS
    Current assets:
      Cash and cash equivalents                   $4,164,000     $7,292,000
      Trade accounts receivable, less
       allowance for returns
       and doubtful accounts                      10,977,000      9,186,000
      Inventories                                  7,613,000      7,753,000
      Deferred tax assets                            997,000        874,000
      Other current assets                         1,318,000      1,904,000
       Total current assets                       25,069,000     27,009,000

    Notes receivable                               3,826,000      3,912,000
    Property and equipment, net                   11,774,000     10,055,000
    Goodwill, net                                  1,500,000      1,600,000
      Total assets                               $42,169,000    $42,576,000


                        LIABILITIES AND STOCKHOLDERS' EQUITY
    Current liabilities:
      Accounts payable                            $4,194,000     $6,340,000
      Accrued expenses                             2,603,000      2,553,000
       Total current liabilities                   6,797,000      8,893,000
    Non-current liabilities                          631,000        472,000
      Total liabilities                            7,428,000      9,365,000

    Stockholders' equity:
      Common stock                                     5,000          5,000
      Additional paid-in capital                  29,948,000     29,668,000
      Notes receivable from stock sales             (742,000)      (742,000)
      Retained earnings                            6,853,000      5,603,000
      Less treasury stock, at cost                (1,323,000)    (1,323,000)
       Total stockholders' equity                 34,741,000     33,211,000
       Total liabilities and stockholders'
        equity                                   $42,169,000    $42,576,000


SOURCE Hello Direct, Inc.




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  • http://www.hellodirect.com
    CONTACT:
    Kip Witter, Chief Financial Officer of Hello
    Direct, 408-363-6158; or general, Chris West, or analysts, Janet
    Nelson of Financial Relations Board, 415-986-1591