DUBLIN, Ireland, April 19 /PRNewswire/ -- Research and Markets
(http://www.researchandmarkets.com/reports/c16018) has announced the addition
of Credit Monitoring and Identity Fraud Insurance: What Do Consumers Need, and
How Should It Be Offered? to their offering.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )
This report analyzes the security, marketing, and relationship
implications for two services that mitigate the impact of identity fraud:
credit monitoring and identity fraud insurance. Designed to help US financial
executives determine if, when and how they should offer these services, this
report identifies the tangible and intangible impact of credit monitoring and
insurance to financial institutions and their customers.
Key Questions:
- What are the costs, benefits or risks of offering these services?
- What are the exact costs and benefits (tangible and intangible) to
consumers?
- Is there an ideal audience segment?
- Which services offer the greatest value?
- What are the market prices and packaging-bundles?
- What leading US banks offer these services today?
- What should financial executives do now and in the future?
Valuable Research For:
- Financial Institutions
- Brokers
- Government
- Insurance Providers
- Merchants
- Credit Bureaus
Some of the key findings of the report:
Banks and card issuers should begin offering credit monitoring and
insurance to augment their other safety-oriented services, especially as a way
to protect against fraud in new and dormant existing accounts. Any offering
should be one leg of a multilevel strategy to use the financial institution's
strong and trusted position to educate and provision their customers to
actually prevent or detect identity fraud. Identity fraud insurance, as a
component of credit monitoring services, does have value to obviate consumer
fears and to protect against the one out of a thousand chance of a large
dollar out-of-pocket loss.
Research Cited:
- Phone survey of 4,000 consumers with 509 Identity Fraud Victims
- Mystery shop of top 40 Banks
- Online survey of 2,196 households of across various demographics of
gender, age, income and online tenure
- Internet research and analysis of websites of providers of credit
monitoring services and identity fraud insurance
Who should read this report?
- Banks
- Brokers
- Insurance Providers
- Credit Bureaus
Topics covered in the report include:
- Major Findings
- Recommendations
- General Findings
- Who Needs Credit Monitoring the Most
- Why Fee Based Credit Monitoring Is More Powerful Than Free Credit
Report?
- The Benefits of Credit Monitoring
- Services Offered By Banks
For more information visit
http://www.researchandmarkets.com/reports/c16018
Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980
SOURCE Research and Markets
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Related links:
http://www.researchandmarkets.com/reports/c16018
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH
CONTACT:
Laura Wood, Senior Manager, Research and
Markets, Fax: +353-1-4100-980, press@researchandmarkets.com
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