Homelike, High-Comfort Bedding Offered in Corporate Apartments Nationwide
ARLINGTON, Va., April 19 /PRNewswire/ -- BridgeStreet Worldwide, a
leading international provider of corporate housing to business and leisure
travelers, today announced the nationwide rollout of its new, luxury
SleepEasy(sm) bedding package in all company-operated apartments. The
premium bedding ensemble is designed to provide a more homelike and restful
stay experience to guests. Corporate apartments are an accommodations
option that caters to guests who seek more space, independence and comfort
than is found in a typical hotel or extended-stay hotel room.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060419/DCW011 )
The SleepEasy(sm) package features a signature feather bed; hypo-
allergenic 250 thread-count sheets; Performance Thermal cotton blanket;
plush duvet in a luxurious fabric; and six fluffy, queen-sized pillows.
"The SleepEasy(sm) program was created in response to guests wanting a
more luxurious and comfortable bedding experience," said Lee Curtis,
president. "BridgeStreet is committed to providing its guests with the very
best corporate apartment experience in the industry. We responded to guest
feedback with a significant investment in this exceptional bedding package,
which leaves nothing to chance in this key area and further enhances the
quality and ease of the BridgeStreet guest experience. We recently
completed a rollout of the SleepEasy(sm) bedding system nationwide, as part
of our standard apartment package -- rather than as a part of a premium
apartment package, like much of our competition has done. Guest response to
the new bedding package has been extremely positive."
The SleepEasy(sm) package was created by carefully reviewing customer
satisfaction surveys. BridgeStreet designed the bedding package with
multiple high-quality sleep product suppliers and donated obsolete bedding,
as well as $100,000 in housewares, to Rebuilding Together, a national
organization of volunteers that preserves and revitalizes houses and
communities.
"We are constantly conducting research on our guests' preferences and
testing new ideas," Curtis said. "Our goal remains to be the easiest
corporate apartment provider to stay with; enhancing the sleep experience
is another way to deliver on that promise."
BridgeStreet Worldwide, a subsidiary of Interstate Hotels & Resorts
(NYSE: IHR), is one of the world's largest corporate housing and serviced
apartment providers. BridgeStreet and its network of Global Partners offer
corporate apartments located in over 90 MSAs throughout the United States
and internationally. BridgeStreet properties meet uncompromising standards
of quality, comfort and service. For more information about the company and
to learn more about how BridgeStreet is Making Corporate Housing Easy,
visit http://www.bridgestreet.com or call 1-800-BSTREET.
This press release contains "forward-looking statements," within the
meaning of the Private Securities Litigation Reform Act of 1995, about
BridgeStreet, a wholly owned subsidiary of Interstate Hotels & Resorts,
including those statements regarding future operating results and the
timing and composition of revenues, among others, and statements containing
words such as "expects," "believes" or "will," which indicate that those
statements are forward-looking. Except for historical information, the
matters discussed in this press release are forward-looking statements that
are subject to certain risks and uncertainties that could cause the actual
results to differ materially, including changes in the national economy,
economic conditions generally and the real estate market specifically, the
threat of future terrorist attacks, governmental actions, legislative and
regulatory changes, availability of debt and equity capital, interest
rates, competition, supply and demand for lodging facilities in our current
and proposed market areas, and the company's ability to manage integration
and growth. Additional risks are discussed in Interstate Hotels & Resorts'
filings with the Securities and Exchange Commission, including Interstate
Hotels & Resorts annual report on Form 10-K for the year ended December 31,
2005.
CONTACT: Melissa Thompson, Vice President, Corporate Communications of
Interstate Hotels & Resorts, +1-703-387-3377.
SOURCE BridgeStreet Worldwide
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Related links: http://www.bridgestreet.com
Photo Notes: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060419/DCW011 AP Archive: http://photoarchive.ap.org PRN Photo Desk, photodesk@prnewswire.com
CONTACT: Melissa Thompson, Vice President, Corporate Communications of Interstate Hotels & Resorts, +1-703-387-3377
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