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Harley-Davidson Reports First Quarter Results

               Three Week Strike Affects Company Performance

    MILWAUKEE, April 19 /PRNewswire-FirstCall/ -- Harley-Davidson, Inc.
(NYSE: HOG) today announced its results for the first quarter ended April
1, 2007. During the quarter, a 3-week strike occurred at the Company's
York, Pennsylvania manufacturing plant. The impact of the strike is
included in the following results.
    Revenue for the quarter was $1.18 billion compared to $1.29 billion in
the year-ago quarter, an 8.3 percent decrease. Net income for the quarter
was $192.3 million compared to $234.6 million, a decrease of 18.0 percent
compared to the first quarter of 2006. First quarter diluted earnings per
share (EPS) were $0.74, a 14.0 percent decrease compared to last year's
$0.86.
    "We anticipated that first quarter results would be lower than last
year due to the strike," said Jim Ziemer, Chief Executive Officer of
Harley- Davidson, Inc. "Nobody wants a strike and no one wins in a strike.
Not our employees, dealers, customers, suppliers, or our shareholders. Now
that the strike is behind us, our employees are focused on moving ahead,
and with the new contract, we are better positioned for the future," he
said.
    "In 2007 Harley-Davidson expects EPS growth in the range of 4 - 6
percent compared to 2006 based on moderate revenue growth, lower operating
margin, and the benefits of our strong free cash flow. Looking ahead to
2008 and 2009, we expect solid revenue growth, operating margin improvement
and the continued benefits of our strong free cash flow to drive EPS growth
in the range of 11 - 17 percent," said Ziemer.
    The Company expects to ship between 94,000 and 97,000
Harley-Davidson(R) motorcycles in the second quarter of 2007.
    Motorcycles and Related Products Segment - First Quarter Results
    Revenue from Harley-Davidson motorcycles was $891.5 million, a decrease
of $117.0 million or 11.6 percent versus the same period last year.
Shipments of Harley-Davidson motorcycles totaled 67,761 units, a decrease
of 11,745 units or 14.8 percent compared to last year's first quarter.
    Revenue from Parts and Accessories (P&A), which consists of Genuine
Motor Parts and Genuine Motor Accessories, totaled $188.2 million, an
increase of $5.3 million or 2.9 percent over the year-ago quarter. Revenue
from General Merchandise, which consists of MotorClothes(R) apparel and
collectibles, totaled $76.1 million, an increase of $7.6 million or 11.0
percent over the year-ago quarter.
    Gross margin for the first quarter of 2007 was 35.9 percent of revenue
compared to 38.4 percent for the first quarter last year. First quarter
operating margin decreased to 20.0 percent from 24.3 percent in the first
quarter of 2006. The changes in both gross margin and operating margin are
primarily due to the strike.
    Motorcycle Retail Sales Data
    During the first quarter, worldwide retail sales of Harley-Davidson
motorcycles decreased 1.3 percent compared to the prior year quarter. In
the U.S., retail sales of Harley-Davidson motorcycles decreased 5.9 percent
for the quarter while the heavyweight motorcycle industry in the U.S.
decreased 0.7 percent. "We never like to see a retail sales decline," said
Ziemer, "but first quarter sales are not necessarily indicative of sales
for the full year. We continue to expect positive worldwide retail sales
growth for 2007."
    Retail sales of Harley-Davidson motorcycles grew 16.5 percent in
international markets during the first quarter of 2007 compared to the
first quarter of 2006. First quarter retail sales increased 25.7 percent in
Europe; Canada was up 14.0 percent, and Japan was down 7.7 percent. All
other international markets combined were up 16.7 percent.
    Data is listed in the accompanying tables.
    Financial Services Segment
    Harley-Davidson Financial Services (HDFS) reported first quarter
operating income of $58.9 million, an increase of $7.3 million or 14.2
percent compared to the year-ago quarter. The increase is primarily due to
higher wholesale and retail net interest income and higher fee income.
    Income Tax Rate
    The Company's first quarter effective income tax rate was 35.5 percent
compared to 36.0 percent in the same quarter last year. This decrease
primarily reflects the reinstatement of the federal research and
development tax credit.
    Cash Flow
    Cash and marketable securities totaled $929 million as of April 1,
2007. Cash flow from operations was $520 million and capital expenditures
were $41 million during the first quarter of 2007. For the full year of
2007, capital expenditures are expected to be between $300 million and $325
million.
    Stock Repurchase
    The Company repurchased 870,000 shares of its common stock at a cost of
$61.2 million during the first quarter of 2007. On April 1, 2007, the
Company had 257,470,381 shares of common stock outstanding.
    As of April 1, 2007, there are 21.9 million shares remaining on two
board- approved share repurchase authorizations. An additional
board-approved share repurchase authorization is in place to offset option
exercises.
    Company Background
    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company
and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the
only major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise. Buell Motorcycle Company produces sport
motorcycles. Harley- Davidson Financial Services provides wholesale and
retail financing and insurance programs to Harley-Davidson dealers and
their retail customers.
    Forward-Looking Statements
    The Company intends that certain matters discussed in this release are
"forward-looking statements" intended to qualify for the safe harbor from
liability established by the Private Securities Litigation Reform Act of
1995. These forward-looking statements can generally be identified as such
because the context of the statement will include words such as the Company
"believes," "anticipates," "expects," "plans," or "estimates" or words of
similar meaning. Similarly, statements that describe future plans,
objectives, outlooks, targets, guidance or goals are also forward-looking
statements. Such forward-looking statements are subject to certain risks
and uncertainties that could cause actual results to differ materially from
those anticipated as of the date of this release. Certain of such risks and
uncertainties are described below. Shareholders, potential investors, and
other readers are urged to consider these factors in evaluating the
forward- looking statements and cautioned not to place undue reliance on
such forward- looking statements. The forward-looking statements included
in this release are only made as of the date of this release, and the
Company disclaims any obligation to publicly update such forward-looking
statements to reflect subsequent events or circumstances.
    The Company's ability to meet the targets and expectations noted
depends upon, among other factors, the Company's ability to (i) continue to
realize production efficiencies at its production facilities and manage
operating costs including materials, labor and overhead, (ii) manage
production capacity and production changes, (iii) manage supply chain
issues, (iv) provide products, services and experiences that are successful
in the marketplace, (v) develop and implement sales and marketing plans
that retain existing retail customers and attract new retail customers in
an increasingly competitive marketplace, (vi) sell all of its motorcycles
and related products and services to its independent dealers and
distributors, (vii) continue to develop the capacity of its distributor and
dealer network, (viii) manage changes and prepare for requirements in
legislative and regulatory environments for its products, services and
operations, (ix) adjust to fluctuations in foreign currency exchange rates,
interest rates and commodity prices, (x) manage regional and worldwide
demographic trends and economic and political conditions, including
healthcare inflation, pension reform and tax changes, (xi) manage the
credit quality and recovery rates of HDFS's loan portfolio, (xii) retain
and attract talented employees and (xiii) detect any defects in our
motorcycles to minimize delays in new model launches, recall campaigns,
increased warranty costs or litigation. In addition, the Company could
experience delays or disruptions in its operations as a result of work
stoppages, strikes, natural causes, terrorism or other factors. Other
factors are described in risk factors that the Company has disclosed in
documents previously filed with the Securities and Exchange Commission.
    The Company's ability to sell all of its motorcycles and related
products and services also depends on the ability of the Company's
independent dealer network to sell them to retail customers. The Company
depends on the capability of its independent dealers and distributors to
develop and implement effective retail sales plans to create demand for the
motorcycles and related products and services they purchase from the
Company.
    In addition, the Company's independent dealers and distributors may
experience difficulties in selling Harley-Davidson motorcycles and related
products and services as a result of weather, economic conditions or other
factors.

                                TABLES FOLLOW



                              Harley-Davidson, Inc.
                   Condensed Consolidated Statements of Income
                     (In thousands, except per share amounts)

                                         (Unaudited)  (Unaudited)
                                            Three months ended
                                           April 1,    March 26,
                                             2007         2006

    Net revenue                           $1,178,875  $1,285,090
    Gross profit                             423,046     493,214
    Operating expenses                       187,632     180,902
      Operating income from motorcycles &
       related products                      235,414     312,312

    Financial services income                109,163      95,901
    Financial services expense                50,226      44,270
    Operating income from financial
     services                                 58,937      51,631

    Corporate expenses                         4,939       4,757
    Total operating income                   289,412     359,186
    Investment income and other, net           8,744       7,317
    Income before provision for income
     taxes                                   298,156     366,503
    Provision for income taxes               105,846     131,940
    Net income                              $192,310    $234,563

    Earnings per common share:
      Basic                                    $0.75       $0.86
      Diluted                                  $0.74       $0.86

    Weighted-average common shares:
      Basic                                  257,326     272,966
      Diluted                                258,158     273,623

    Cash dividends per common share            $0.21       $0.18



                            Harley-Davidson, Inc.
                    Condensed Consolidated Balance Sheets
                                (In thousands)

                                         (Unaudited)              (Unaudited)
                                           April 1,  December 31,  March 26,
                                             2007        2006         2006

    ASSETS
    Current Assets:
        Cash and cash equivalents           $310,010    $238,397     $196,464
        Marketable securities                618,502     658,133      915,434
        Accounts receivable, net             147,732     143,049      148,561
        Finance receivables held for sale    297,885     547,106      131,389
        Finance receivables held for
         investment, net                   1,550,001   1,554,260    1,546,417
        Inventories                          369,418     287,798      256,788
        Other current assets                 122,627     121,890      103,953
    Total current assets                   3,416,175   3,550,633    3,299,006

    Finance receivables held for
     investment, net                         767,529     725,957      625,664
    Other long-term assets                 1,262,794   1,255,560    1,475,177
                                          $5,446,498  $5,532,150   $5,399,847

    LIABILITIES AND SHAREHOLDERS' EQUITY
    Current liabilities:
        Accounts payable & accrued
         liabilities                        $854,464    $763,186     $841,676
        Current portion of finance debt      463,530     832,491       93,610
    Total current liabilities              1,317,994   1,595,677      935,286

    Finance debt                             890,000     870,000    1,000,000
    Postretirement healthcare benefits       203,514     201,126       64,573
    Other long-term liabilities              199,503     108,610      235,400

    Total shareholders' equity             2,835,487   2,756,737    3,164,588
                                          $5,446,498  $5,532,150   $5,399,847

    * The Company's adoption of Financial Accounting Standards Board
    Interpretation No. 48 (FIN 48) effective 1/1/07 resulted in a
    decrease to shareholders' equity of $16.1 million.



                            Harley-Davidson, Inc.
                     Condensed Consolidated Statements of
                                  Cash Flows
                                (In thousands)

                                         (Unaudited) (Unaudited)
                                            Three months ended
                                           April 1,   March 26,
                                             2007        2006

    Net cash provided by operating
     activities                             $519,624    $365,714

    Cash flows from investing activities:
      Capital expenditures                   (40,775)    (36,017)
      Finance receivables held for
       investment, net                       (12,940)    (19,837)
      Collection of retained
       securitization interests               14,493       6,960
      Net change in marketable securities     40,622      (9,626)
      Other, net                               4,545       4,373
    Net cash provided (used) by investing
     activities                                5,945     (54,147)

    Cash flows from financing activities:
      Net decrease in finance-credit
        facilities and commercial paper     (353,540)   (105,707)
      Dividends                              (54,103)    (48,955)
      Purchase of common stock for
       treasury                              (61,251)   (107,065)
      Excess tax benefits from share-
       based payments                          1,157       1,098
      Issuance of common stock under
       employee
        stock option plans                    12,953       5,064
    Net cash used by financing activities   (454,784)   (255,565)

    Effect of exchange rate changes on
     cash
      and cash equivalents                       828        (513)

    Net increase in cash and cash
     equivalents                              71,613      55,489

    Cash and cash equivalents:
      At beginning of period                 238,397     140,975
      At end of period                      $310,010    $196,464


                          Net Revenue and Motorcycle
                                Shipment Data

                                           (Unaudited) (Unaudited)
                                             Three months ended
                                             April 1,   March 26,
                                               2007        2006
    NET REVENUE (in thousands)
    Harley-Davidson(R) motorcycles          $891,518  $1,008,542
    Buell(R) motorcycles                      21,655      24,056
    Parts & Accessories                      188,235     182,949
    General Merchandise                       76,112      68,551
    Other                                      1,355         992
                                          $1,178,875  $1,285,090


    HARLEY-DAVIDSON UNITS
    Motorcycle shipments:
      United States                           48,740      60,270
      Export                                  19,021      19,236
    Total                                     67,761      79,506


    Motorcycle product mix:
      Touring                                 21,802      27,537
      Custom                                  30,768      35,794
      Sportster(R)                            15,191      16,175
    Total                                     67,761      79,506

    BUELL UNITS
    Motorcycle shipments:
      Buell                                    2,558       3,037


                   Retail Sales of Harley-Davidson Motorcycles
                             Year to Date (March 31)

                                                      2007              2006

    United States                                   53,426            56,805
    Europe*                                          8,686             6,910
    Japan                                            2,292             2,482
    Canada                                           2,047             1,796
    All other markets                                4,082             3,497

    Total Retail Sales of Harley-Davidson
     Motorcycles                                    70,533            71,490

    Data Source (subject to update)
    Data source for all 2006 and 2007 retail sales figures shown above is
    sales warranty and registration information provided by Harley-
    Davidson dealers and compiled by the Company.  The Company must rely on
    information that its dealers supply concerning retail sales, and this
    information is subject to revision.

    Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson
    Motorcycle Sales data.

    *Data for Europe include Austria, Belgium, Denmark, Finland, France,
    Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
    Switzerland, and the United Kingdom



                        Heavyweight (651+ cc) Market Data
                          Data Through Month Indicated

                                                              2007     2006

    United States (March)                                  108,337  109,141
    Europe* (February)                                      39,785   34,742

    Data Source
    United States: Motorcycle Industry Council
    Europe: Giral S.A.

    *Europe data includes Austria, Belgium, Denmark, Finland, France,
    Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
    Switzerland, and the United Kingdom.  Industry retail motorcycle
    registration data is derived from information provided by Giral S.A., an
    independent agency.  Data for 2006 has been adjusted to include
    competitor motorcycles that had previously not been included by the
    Company.  The previously reported amount for 2006 was 33,278.


SOURCE Harley-Davidson, Inc.




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    CONTACT:
    Financial, Mark Van Genderen,
    +1-414-343-8002, or Media, Bob Klein, +1-414-343-4433, both of
    Harley-Davidson, Inc.