New Data Warehouse to Support Large-Scale Marketing Programs
LOS GATOS, Calif., April 21 /PRNewswire/ -- Red Brick(R) Systems, Inc.
(Nasdaq: REDB), The Data Warehouse Company(R), today announced that
Amazon.com(SM), Inc. (Nasdaq: AMZN), Earth's Biggest Bookstore(SM), has chosen
Red Brick Warehouse for a strategic data warehouse to serve its customer base.
Amazon.com chose Red Brick Warehouse, Red Brick's flagship relational
database management server designed from the ground up for data warehousing,
for its industry-leading features that support Amazon.com's large-scale
requirements.
"Our Internet retail business moves fast and has very different business
drivers than conventional booksellers," said Rick Dalzell, CIO at Amazon.com.
"At any point in a business day, we need to assess the performance of our
customer offering and to have the ability to make changes based on that
analysis. We believe Red Brick's data warehouse products and services give us
an advantage in terms of serving our analysis needs. Our business depends on
quick responses and Red Brick understands and supports that model."
"We're very pleased to be a part of Amazon.com's very large data
warehousing plans," said Chris Erickson, president and CEO of Red Brick.
"Amazon.com's scalability requirements are immense. The company's strategic
decision to use Red Brick to support significant growth underscores its
confidence in Red Brick's technology, industry expertise and ability to work
in partnership for a common goal -- bottom-line success. We expect to
continue to deliver highly scalable solutions that will distinguish us as The
Data Warehouse Company of the new millennium."
About Amazon.com
Amazon.com Inc., Earth's Biggest Bookstore, is the largest online retailer
of books. Amazon.com offers a catalog of 2.5 million titles, easy-to-use
search and browse features, e-mail services, personalized shopping services,
secure Web-based credit card payment, and direct shipping to customers.
Amazon.com has virtually unlimited online shelf space and offers customers a
vast selection through an efficient search-and-retrieval interface, as well as
streamlined ordering through 1-Click(SM) technology. Amazon.com pioneered the
concept of syndicated selling on the Internet and has more than 30,000 members
in its Associates Program including AOL.com, Yahoo!, Netscape, Excite, the
AltaVista Search Service, the @Home Network and the Prodigy Shopping Network.
About Red Brick
Red Brick Systems, Inc. is a premier provider of data warehousing
solutions to help businesses transform data into information for superior
decision-making. The company develops and markets a comprehensive, integrated
platform of data warehousing products and services that help its customers and
partners gain competitive advantage through fast, accurate answers to complex,
business-critical questions. Its flagship product, Red Brick Warehouse, is
the fastest and most scalable relational database for data warehousing,
including data marts, OLAP and data mining. Red Brick is based in Los Gatos,
Calif., with 285 employees worldwide and FY97 annual revenues of approximately
$43 million.
Information about Red Brick is available on the World Wide Web at
http://www.redbrick.com. News releases and corporate background information may also
be retrieved by fax. For an index of available materials, call
800-758-5804, and enter PIN #105756.
Except for the historical information contained herein, the matters
discussed in this news release include forward-looking statements that involve
risks and uncertainties described from time to time in the Company's filings
with the Securities and Exchange Commission (SEC). We refer you to the "Risk
Factors" in the most recent Annual Report filed with the SEC on Form 10-K for
the year ended December 31, 1997. These documents contain and identify
important factors that could cause the actual results to differ materially
from those contained herein, including, without limitation: Competition;
Sales and Marketing Repositioning; Dependence on New Products and Rapid
Technological Change; Feasibility of In-Process Technology; Dependence upon
Key Personnel; and Dependence on Continued Growth of the Data Warehouse
Market.
NOTE: Red Brick, the Red Brick logo and The Data Warehouse Company are
registered trademarks of Red Brick Systems, Inc. All other trademarks and
registered trademarks are the property of their respective holders.
Amazon.com, Earth's Biggest Bookstore, and 1-Click are service marks of
Amazon.com Inc.
SOURCE Red Brick Systems, Inc.
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Related links:
http://www.redbrick.com
Company News On-Call: http://www.prnewswire.com or
fax, 800-758-5804, ext. 105756
CONTACT:
Carolyn Hughes of Red Brick Systems, Inc.,
408-399-7216, or chughes@redbrick.com
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