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Hello Direct Reports Strong First Quarter Results Net Income Up 101 Percent From Year Ago

    SAN JOSE, Calif., April 21 /PRNewswire/ -- Hello Direct, Inc.
(Nasdaq: HELO), the leading direct marketer and developer of desktop telephony
products and equipment interface solutions for business end users, today
reported financial results for the first quarter ended March 31, 1998.
    Net sales for the quarter were a record $17.9 million, up 12.4 percent
over net sales of $15.9 million in the first quarter of the prior year.  Net
income was $603,000, or $0.12 per share (on 5,182,000 diluted shares
outstanding), an increase of 101 percent over net income of $300,000, or
$0.06 per share (on 5,073,000 diluted shares outstanding), for the same
quarter a year ago.
    The Company also reported record operating income of $802,000,
representing a 142 percent increase over operating income of $332,000 for the
first quarter of last year.
    "This was an outstanding quarter for the Company in many respects," said
Alec Glover, Hello Direct's President and CEO.  "By successfully streamlining
our product offering, focusing on higher margin items, and marketing to higher
value customer segments, we are achieving our goal of increased profitability.
In addition, through increased staffing and internal training programs, we
have strengthened our outbound telemarketing capability, and are now better
positioned to take advantage of the opportunities in the growing corporate and
call center markets."
    Glover also noted that the Company's intensified investment in proprietary
product development has resulted in the first shipment of an innovative new
equipment interface product, LineStein(TM), based on Hello Direct's
proprietary CODiT(TM) technology.  "LineStein is a unique analog-to-digital
adapter that allows a modem to be connected to any phone system, and can
ensure compatibility of phone systems with teleconferencing equipment.  We are
proud of the development effort on this project, and believe it further
demonstrates our ability to respond to our customers' needs," he said.
    "The results for the quarter emphasize our successful execution of the
strategic plan we announced two quarters ago," said Glover.  "Our gross margin
in the quarter was 53.6 percent, compared to 50.7 percent in the same quarter
last year, and the average order size in the quarter was a record $259, up
from $244 in the same period a year ago."
    The Company also reported that cash and short-term investments decreased
to 7.6 million, from $9.0 million at December 31, 1997, primarily as a result
of cash invested in operating activities, and working capital increased to
$18.3 million, from $17.3 million at the year-end.
    Hello Direct, Inc. (http://www.hello-direct.com) is the leading direct
marketer and developer of telephone productivity tools including headsets,
teleconferencing, wireless and related desktop products.  Through its
distinctive catalogs, website and outbound telemarketing programs, the Company
offers a broad selection of commercial-grade brand name, proprietary and
private label products at competitive prices that provide solutions to its
customers' evolving communication needs.
    This release contains forward-looking statements including, but not
limited to, statements regarding new product development and introductions,
sales force expansion, marketing support improvements, implementation and
execution of a new corporate strategy including profitability and stockholder
return gains in connection with such strategy, market opportunities and
operating margins.  These forward looking statements involve risks and
uncertainties that could cause actual results to differ, and such differences
could be material.  Such factors include, but are not limited to, the
following:  future operating results uncertain, fluctuations in quarterly
operating results, rapidly changing technology, need to successfully develop
new products, dependence on headset products, dependence on sole or limited
source suppliers and foreign manufacturing, competition, increase in costs of
catalog mailing, paper and printing, risks associated with managing a growing
business, dependence on a single facility, dependence on key personnel, state
sales tax collection, government regulation of mailing lists, risks associated
with intellectual property rights, product liability and insurance, volatility
of stock price, and control by officers and directors.  There can be no
assurance that the Company will be successful in resolving such issues.
Investors are strongly encouraged to review the Company's annual report on
Form 10-K for the year ended December 31, 1997, which is on file at the
Securities and Exchange Commission for a discussion of risks and uncertainties
that could affect operating results and the market price of the Company's
stock.

                              HELLO DIRECT, INC.
                      Condensed Statements of Operations
                          For the Three Months Ended
                           March 31, 1998 and 1997


                                             Three Months Ended
                                                 March 31,
                                           1998              1997

    Net sales                          $17,910,000      $15,936,000
    Cost of goods sold                   8,319,000        7,853,000
      Gross profit                       9,591,000        8,083,000

    Selling, general and administrative
      expenses                           8,210,000        7,341,000
    Product development expenses           579,000          410,000
      Operating income                     802,000          332,000
    Other income - net                     203,000          169,000

      Income before income taxes         1,005,000          501,000

    Income taxes                           402,000          201,000

      Net income                          $603,000         $300,000

    Basic per share amounts:
      Net income                             $0.12            $0.06
      Weighted average shares
        outstanding                      5,087,000        5,015,000

    Diluted per share amounts:
      Net income                             $0.12            $0.06
      Weighted average shares
        outstanding                      5,182,000        5,073,000


                                HELLO DIRECT, INC.
                             Condensed Balance Sheets

                                         March 31,       December 31,
                                            1998             1997
                                ASSETS
    Current assets:
      Cash and cash equivalents         $2,370,000       $5,135,000
      Short-term investments             5,199,000        3,830,000
      Trade accounts receivable,
        less allowance for returns
        and doubtful accounts            6,804,000        5,752,000
      Inventories                        6,010,000        5,137,000
      Deferred tax assets                  898,000          821,000
      Other current assets               1,341,000        1,771,000
        Total current assets            22,622,000       22,446,000

    Notes receivable                     4,469,000        4,542,000
    Property and equipment, net          4,770,000        4,819,000
    Long-term deferred tax assets               --           25,000
        Total assets                   $31,861,000      $31,832,000

                 LIABILITIES AND STOCKHOLDERS' EQUITY
    Current liabilities:
      Accounts payable                  $2,965,000       $3,856,000
      Accrued expenses                   1,343,000        1,319,000
        Total current liabilities        4,308,000        5,175,000
    Non-current liabilities                174,000               --
        Total liabilities                4,482,000        5,175,000

    Stockholders' equity:
      Common stock                           5,000            5,000
      Additional paid-in capital        28,164,000       28,045,000
      Accumulated deficit                 (345,000)        (948,000)
      Less treasury stock, at cost        (445,000)        (445,000)
        Total stockholders' equity      27,379,000       26,657,000
        Total liabilities and
          stockholders' equity         $31,861,000      $31,832,000


SOURCE Hello Direct, Inc.




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Related links:
  • http://www.hello-direct.com
    CONTACT:
    Raymond E. Nystrom, Vice President Operations
    and Chief Financial Officer of Hello Direct, 408-363-5075; Don
    Markley, general information, or, Jordan Goldstein, analyst
    contact, 415-986-1591, both of The Financial Relations Board
    NOTE TO EDITORS: For more information on Hello Direct, Inc. at no
    cost, please call 1-800-PRO-INFO using ticker symbol HELO.