Sotetsu Rosen Signs Behavior-Based Marketing Contract With Catalina Marketing Japan

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Sotetsu Rosen Signs Behavior-Based Marketing Contract With Catalina Marketing Japan
    ST. PETERSBURG, Fla., April 21 /PRNewswire-FirstCall/ -- Catalina
Marketing Japan, an international division of Catalina Marketing Corporation
(NYSE: POS), announced today the installation of the Catalina Marketing
Network(R) into all 61 Sotetsu Rosen stores.
    The Catalina Marketing Network(R) was installed in eight Sotetsu Rosen
stores last April, and the successful pilot led to the chain-wide expansion
contract. Sotetsu Rosen joins fellow retailers including, Jusco, Seiyu, Ito
Yokado, Hac Kimisawa, Maruetsu, Foodexpress and Lincos in taking advantage of
Catalina Marketing Japan's extensive behavior-based marketing applications.
    "Catalina Marketing's growing presence in the Japanese market is the
direct result of a proven business model that encourages sales growth and
increases customer loyalty by engaging consumers with behavior-based
communications," said Mike Bechtol, president and chief operations officer,
Catalina Marketing.  "We are excited about the Sotetsu Rosen chain-wide
expansion and we look forward to helping them better serve and understand
their customers."
    The Catalina Marketing Network(R) uses JAN codes or card data to target
and communicate with consumers at the point-of-sale based on purchase
behavior. Behavior-based communications may include promotional messaging,
sampling, advertising or loyalty programs depending on manufacturer or
retailer objectives.
    Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response.  Today, Catalina Marketing combines unparalleled
insight into consumer behavior with multiple consumer access vehicles,
reaching consumers at home, in-store and online.  This combination of insight
and access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Through its six operating divisions,
Catalina Marketing offers an array of behavior-based promotional messaging,
product sampling, loyalty programs, direct to patient information and market
research services. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, is
never sold or given to any outside party without the express permission of the
consumer.
    Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
http://www.catalinamarketing.com
CONTACT:
Rachel Keener, Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com