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Second Annual RFID World Conference Opens Today

         Program Speakers and Technology Providers Available to Media

    DENVER, April 21 /PRNewswire/ -- The Radio Frequency Identification (RFID)
mandates made by Wal-Mart and the U.S. Department of Defense take center stage
at RFID World 2004, April 21-22, at the Adam's Mark Hotel in Denver. In its
second year and already the largest U.S.-based RFID conference, RFID World
offers solutions to companies looking for a solid business case for RFID
implementation and looking for answers to technology challenges. Shorecliff
Communications has assembled leading experts in a number of industries who are
available to speak with the media on practical, in-depth strategies for
deploying RFID and EPC solutions within the following topics:

     *  RFID Information Management -- RFID technologies have the potential to
        collect huge amounts of data, yet are creating new challenges for
        companies looking to integrate and deploy this information across the
        enterprise. Companies available to the press: GlobeRanger, Manhattan
        Associates, Microsoft, PeopleSoft, Provia Software, RedPrairie, Retail
        Forward and Sun Microsystems.

     *  Who's Paying for RFID? -- RFID and EPC pilot programs are proving
        successful, but what impact will industry-wide adoption have on a
        company's bottom line? These technologies have the potential to save
        time, resources, and costly errors in the supply chain, yet are
        creating new challenges for companies looking to deploy -- and pay for
        -- these systems across the enterprise. Companies available to the
        press: BearingPoint, ESYNC, IBM Global Consulting, International
        Paper, Retail Forward and Texas Instruments.

     *  It's More Than Tags -- Deploying a full-scale RFID program goes beyond
        tags and readers -- it's a strategic integration of a company's
        business processes, data management and software applications. What is
        the roadmap to deploy RFID? Companies available to the press:
        Accenture, IBM Global Services, and Retail Forward.

     *  Supply Chain Compliance Update -- What's the timeline for new
        EPC-based trials for companies working with Wal-Mart and Target?  What
        new trials and deployments will we see this year? Companies available
        to the press: AccuCode, BearingPoint, Northern Apex, QLM Consulting
        and TrenStar.

    About Shorecliff Communications
    Shorecliff Communications is a leading producer of high-quality content
rich events worldwide in technology industries including broadband, wireless
infrastructure, telecommunications and radio frequency identification (RFID).
The company also produces the trade magazine Broadband Wireless and Web
content for Broadband Wireless Online (http://www.broadband-wireless.com) and
Wireless Infrastructure Online (http://www.wionline.com).  For more information,
visit the company's Web site at http://www.scievents.com.


SOURCE Shorecliff Communications




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    CONTACT:
    Eric Seymour, +1-617-742-7270,
    eric@bridgeman.com, or on-site, Christine Cayer, +1-617-429-9016,
    christine@bridgeman.com, both of Bridgeman Communications, for
    Shorecliff Communications
    NOTE TO EDITORS: To schedule interviews with any of these
    companies or for more information about RFID World, please
    contact Eric Seymour, at (617) 742-7270, or email at
    eric@bridgeman.com. For the latest news from the show, please
    visit the RFID World 2004 Online News Center, at
    http://media.prnewswire.com/en/jsp/tradeshows/events.jsp?show=638307&option=tr
    adeshow&view=LATEST.