Network Announces Six Campaign Partners to Help Raise Environmental
Awareness and Promote Action, including The LeBron James Family Foundation;
National Wildlife Federation; Natural Resources and Defense Council; NFL;
Boys & Girls Clubs of America; and Girl Scouts of the USA
Multiplatform Campaign Bows On-Air with Promos, Programming and Online with
Dedicated Website and Exclusive Green-Themed Online Games
NEW YORK, April 21 /PRNewswire/ -- On Earth Day, April 22, Nickelodeon
will launch The Big Green Help, the network's new multiplatform pro-social
campaign designed to empower kids to participate in earth friendly and
energy saving daily activities. Nickelodeon will air green-themed messages
and promotional spots throughout every single programming break, all day
long, as well as introduce a series of original, environmentally themed
online games. Additionally, six brand-new campaign partners are joining
Nickelodeon to help promote and engage kids in The Big Green Help
nationwide, including: The LeBron James Family Foundation; the National
Wildlife Federation; the Natural Resources and Defense Council; NFL; Boys &
Girls Clubs of America; and Girl Scouts of the USA.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080421/NYM102LOGO )
"Our research shows that kids believe that they can lead the way in
addressing positive change for the environment, and The Big Green Help
empowers them to work individually and collectively to do that," said Marva
Smalls, Nickelodeon's Executive Vice President of Public Affairs. "We are
pleased to have some of the most influential partners in the environmental,
youth and sports fields join us in this effort. Together, we will bring the
best of our combined resources to equip this generation of kids with the
knowledge and tools they need to make their world a better place."
"Nickelodeon is a great network for children of all ages and I'm happy
my Foundation is partnering with them." said LeBron James, Cleveland
Cavaliers' All-Star forward.
All year long, The Big Green Help will provide information and tools
across all of Nickelodeon's multiple platforms to help explain climate
change to kids, and to connect them to ways they can help at home,
in-school and in their communities. The centerpiece of The Big Green Help
campaign will be the forthcoming, first-of-its-kind global multiplayer
online green game for kids, which will provide actionable, measurable steps
and information to directly link players to ways they can positively
contribute to helping the environment in a variety of ways, on both
individual and community levels. Leading up to the November launch of the
global green game, several customized online mini-games will rollout
incorporating The Big Green Help partner organizations. These partners will
also help extend the campaign's reach through local grassroots activities
and programs where kids can fulfill their online virtually volunteered
hours throughout the year.
For the campaign's Earth Day launch, Nickelodeon will feature a host of
new on-air promos showing real kids taking environmental action to educate
the audience on how to curtail the waste of energy and natural resources;
encourage recycling and the reduction of automobile usage; curb CO2
emissions; and TO ask them to plant trees, preserve natural resources and
spread the campaign's messaging to others. One spot includes celebrities
like Rihanna, Jodie Foster, Nelly, Ashlee Simpson and Nick stars like The
Naked Brothers Band asking kids to join The Big Green Help, while another
features Cameron Diaz and Dora the Explorer with real kids promoting
keeping the oceans clean.
Nick Jr.'s Earth Day schedule will feature environmentally themed
episodes from top preschool shows Blue's Clues; The Backyardigans; Go,
Diego, Go!; Dora the Explorer; The Wonder Pets!; and Yo Gabba Gabba!.
Episodes include Go, Diego, Go! "Save the Sea Turtles", where Diego and
pals help a sea turtle named clean up the beach; The Wonder Pets!: "Save
the Tree!", where The Wonder Pets travel to a dirty city lot and save a
young tree; and Blue's Clues "Environments", where Steve and Blue meet
Mother Nature and identify aspects of different environments. Nickelodeon
plans to incorporate green themes in several of its series over the next
year including iCarly and The Naked Brothers Band.
All promotional spots on Earth Day will encourage kids to check out the
newly launched The Big Green Help website, http://www.biggreenhelp.com,
where they can learn more, get helpful tips and play original green-themed
games online. The Big Green Help website features a video upload tool that
kids can use to post photos and videos of their own Earth Day efforts; a
Big Green Quiz; a glossary of environmentally focused terms, and more. Kids
can also view the new TV spots for The Big Green Help on TurboNick,
Nick.com's broadband video player.
Throughout the entire The Big Green Help campaign, kids will be able to
play several mini-games online. The first mini-game, available now on
http://www.biggreenhelp.com, is "SpongeBob & Patrick: Dirty Bubble
Busters," where kids can help SpongeBob and Patrick try to eliminate dirty
bubbles polluting Bikini Bottom's ocean floor. In the coming months, Nick
will roll out more online mini-games, widgets, green Nicktropolis
environments, and a tracker to keep tabs on kids' progress during the
campaign
Following the Earth Day launch activity, Nickelodeon will continue to
feature multiple daily messages for The Big Green Help through short-form
programming that will be refreshed on an on-going basis. The network has a
history of addressing climate change over the years. Its Plan It for The
Planet special in 1993 featured Al Gore and award-winning journalist Linda
Ellerbee, who met with kids to discuss global warming and how they can
affect positive change. In December 2007, Linda Ellerbee hosted Nick News:
A Global Warning from the Kids of the World where she talked to kids about
climate change and how it affects communities. Internationally, Nick UK,
Nick South East Asia, Nick Latin America, Nick Korea, Nick Germany are also
addressing environmental issues.
Nickelodeon is a global voice for kids and has a legacy of addressing
important issues that affect their lives. The Big Help pro-social campaign,
a CTAM Hall of Fame inductee, inspired a generation of more than 40 million
kid volunteers pledging 383 volunteer hours. Its Let's Just Play campaign
motivated more than one million kids to get out and play during Nick's
annual Worldwide Day of Play and 500,000 kids to pledge to live healthier
lifestyles through the Let's Just Play Go Healthy Challenge. Nick's health
and wellness initiatives have recently launched in France and Italy,
joining long time international efforts in the UK, Holland, Australia and
South East Asia.
For more information, visit http://www.biggreenhelppress.com, also
launching on Earth Day.
Nickelodeon, now in its 29th year, is the number-one entertainment
brand for kids. It has built a diverse, global business by putting kids
first in everything it does. The company includes television programming
and production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in more than 96 million
households and has been the number- one-rated basic cable network for more
than 13 consecutive years. Nickelodeon and all related titles, characters
and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
The Big Green Help Partner Quote Sheet
(in Alphabetical Order)
Boys & Girls Club of America
"Boys & Girls Clubs of America has maintained a long standing
partnership with Nickelodeon. Our organizations share a commitment to
encourage and inspire our nation's youth to engage in world-changing
service activity. We enthusiastically support this year's Big Green Help
campaign." - Romero Brown, Director, Teen Services, Boys and Girls Clubs of
America
Girl Scouts of the USA
"Taking care of the planet has always been an essential component of
Girl Scouting. By taking part in The Big Green Help girls across the
country can take action to make the world a better place while having lots
of fun." - Norma Barquet, Executive Vice President, Girl Scouts of the USA.
LeBron James Foundation
"We are thrilled to be partnering with the number-one entertainment
brand for kids. I am looking forward to working with Nickelodeon on a wide
range of initiatives, events, and activities that will empower kids and
families, improve their overall health and wellness, and positively impact
the environment in which they live." - Jakki Nance, Executive Director of
the LeBron James Family Foundation.
National Wildlife Federation
"National Wildlife Federation is very excited to once again join with
Nick in reaching out to and engaging families and children to help people
and wildlife. We want kids to experience the wonder and beauty of the
natural world. By working together to reduce climate change we can all
leave a positive legacy for our children." - Jaime Berman Matyas, COO of
National Wildlife Federation
NFL
"The health and wellness of our young fans is very important to us at
the NFL. We are glad to work with Nickelodeon on its Big Green Help
campaign, encouraging kids make decisions that are good for their health
and the environment, like choosing to walk or ride bikes." - Peter
O'Reilly, Director of Marketing for the NFL
Natural Resources and Defense Council
"Kids just get it. Not only do they fully understand the environmental
issues we're facing today, but they are the first in line to help. We're
excited to work with Nickelodeon to give kids the resources they need to
become a part of the solution." - Phil Gutis, Communications Director for
the Natural Resources Defense Council
SOURCE Nickelodeon
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Related links:
http://www.nick.com
http://www.biggreenhelp.com/
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20080421/NYM102LOGO
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN17 PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Joanna Roses, +1-212-846-7326,
joanna.roses@nick.com, or Tori Fernandes, +1-212-846-4942,
tori.fernandes@mtvstaff.com, or Thamar Romero, +1-212-846-7491,
thamar.romero@nick.com
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