Beauty Is More Than Skin Deep; Gateway Bolsters Product Leadership With Elegant New Designs and Quality Craftsmanship

Beauty Is More Than Skin Deep; Gateway Bolsters Product Leadership With Elegant New Designs and Quality Craftsmanship

		GATEWAY INTRODUCES ALL-NEW PC DESIGNS Gateway, Inc. today introduces all-new designs for its family of PCs. Three new Gateway notebooks and one line of desktop PCs deliver aesthetic enhancements, increased performance, improved usability features and outstanding craftsmanship. The sleek designs in platinum with graphite accents will soon be the mainstay of the entire line of Gateway desktop and notebook PCs. (PRNewsFoto)[TC] SAN DIEGO, CA USA

SAN DIEGO, April 22 /PRNewswire-FirstCall/ -- In its latest move to strengthen the design and value leadership of its award-winning computers, Gateway, Inc. (NYSE: GTW) today introduces all-new designs for its family of PCs. (Photo: http://www.newscom.com/cgi-bin/prnh/20020422/LAM082 ) Three new Gateway notebooks and one line of desktop PCs deliver aesthetic enhancements, increased performance, improved usability features and outstanding craftsmanship. (For specifics, see separate news releases on Gateway(R) 500 series desktop, and Gateway 200, Gateway 450 and Gateway 600 notebook computers, issued today.) The sleek designs in platinum with graphite accents will soon be the mainstay of the entire line of Gateway desktop and notebook PCs. The new look shared by all of the systems announced today symbolizes Gateway's product leadership. Continuing its aggressive marketing campaign, Gateway will support its new mobile product line with a series of distinctive print and TV ads. Print ads will appear this week in national newspapers and trade publications, followed by a series of TV ads. The campaign was created by Gateway's advertising agency, Siltanen/Keehn of El Segundo, Calif., the team responsible for the popular series of ads featuring Gateway founder and CEO Ted Waitt and his talking Holstein cow. "The eye-catching new design looks great in the home or office and translates well across the entire line of Gateway computers," said Bart Brown, Gateway senior vice president, solutions. "However, the great looks are more than just skin deep. Gateway is leading the industry by delivering high- quality engineering, outstanding features and the best values." The new designs offer increased performance and usability to help Gateway customers get the most out of their products, including ease-of-use features and improved serviceability. The desktop line was engineered for durability, incorporating a plastic and metal casing that is twice the thickness of many standard PC designs. Comprehensive services such as in-home installation, small business networking and consulting services, broadband subscriptions, training programs and financing further distinguish Gateway from its competitors. Visit one of the Gateway(R) stores nationwide or go to the company's Web site at http://www.gateway.com to see the striking new designs of its desktop and portable computers and learn more about Gateway's services. About Gateway Gateway, Inc. (NYSE: GTW), a personal technology company, improves people's lives through a combination of the latest and best hardware, communication tools, applications, training and service, all offered with a custom financing package. The company takes a localized approach, utilizing its Web site, call centers and nationwide network of Gateway retail stores to build direct relationships with consumers, small and medium businesses and government and education institutions. A Fortune 500(R) company founded in 1985, Gateway is the top brand in customer loyalty and for first-time home computer purchases of Wintel-based PCs(1). For more information, visit Gateway's Web site at http://www.gateway.com . (1) From the Harris Interactive Consumer TechPoll(SM) study of 140,000 PC owners who use the Internet, released March 5, 2001.