Cards with M/Chip are Featured Demonstration at CardTech/SecurTech
Conference-MAOSCO Booth 937
CAMARILLO, Calif. and MINNEAPOLIS, April 22 /PRNewswire-FirstCall/ --
Zebra Technologies Corporation (Nasdaq: ZBRA), a worldwide leader in bar code
labeling solutions and card printers, and UbiQ Inc., a leading software firm
dedicated to the smart card industry, today announced that they will
demonstrate how to personalize and print MasterCard smart cards using
MasterCard's M/Chip(TM) credit and debit application. The demonstration will
take place in the MAOSCO booth (937) at the CardTech/SecurTech conference in
New Orleans, April 22 to 25. MAOSCO is the consortium formed to promote,
develop and implement MULTOS, a high-security, multi-platform smart card
operating system standard, which has been adopted by MasterCard and other
financial institutions for smart cards.
To augment their present conventional magnetic stripe card issuing
practices, attendees will learn how UbiQ's UbiQLink(R) smart card
personalization software solution and Zebra's Eltron(R) P310 color card
printer combine to issue fully personalized smart cards in a process that is
already familiar to them. At the MAOSCO booth, attendees will discover that
they simply need to load the UbiQLink software, follow the program's drop down
menus and click the fields they want, type in any names or other specific
information, and watch the Eltron P310 printer produce the finished printed
card, including encoding the embedded M/Chip Select application.
"We are extremely pleased to be working with UbiQ," explained Veraje
Anjargolian, VP and General Manager of Zebra's Card Printer Business Unit.
"As smart card applications expand, financial institutions are faced with
adding potentially costly new equipment and procedures to meet this growing
demand. Recognizing this early on, UbiQ has assured smart card issuers that
they can apply processes similar to those they already use when issuing
magnetic stripe financial cards."
"Not only must smart cards be easy to personalize, they must be easy to
print and make secure," asserted John Stearns, Chairman and CEO of UbiQ Inc.
"That is why we are pleased to demonstrate our solution with the Eltron P310.
It is a user friendly, affordable card printer with a compact footprint, and
it incorporates an optional smart card contact station. Resulting cards are
secure and extremely tamper-proof."
A similar system is being demonstrated this week at the Cards Asia
Conference in Singapore.
About UbiQ
Minneapolis, Minnesota based UbiQ Inc is a privately held software
development firm founded in 1994 with a mission to provide smart card data
preparation, key management, and issuance solutions, reducing the time and
cost necessary for secure, faultless card issuance. Target markets for UbiQ's
software include Internet and electronic commerce, financial, secure networks,
travel and entertainment, stored-value cards, pay phone, digital wireless and
GSM, national ID cards and healthcare. For more information, e-mail
info@ubiqinc.com, call 959-912-9400 or visit http://www.ubiqinc.com .
About Zebra Technologies
Zebra Technologies delivers innovative and reliable on-demand printing
solutions to businesses and governments in more than 90 countries around the
world. A broad range of applications benefit from Zebra(R)-brand thermal bar
code label and receipt printers and Eltron(R)-brand plastic card printers,
resulting in enhanced security, increased productivity, improved quality,
lower costs and better customer service. Information about Zebra's Eltron
card printers can be found at http://www.eltroncards.com . Information about Zebra
Technologies can be found at http://www.zebracorporation.com .
SOURCE Zebra Technologies Corporation
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Related links:
http://www.ubiqinc.com
http://www.eltroncards.com
http://www.zebracorporation.com http://www.ct-ctst.com
CONTACT:
Trade Media, Jennifer Sylvestre of Eltron
Card Printer Products, +1-805-578-7105, jsylvestre@eltron.com ,
Investors, Douglas A. Fox of Zebra Technologies, +1-847-793-6735,
dfox@zebra.com , or Agency, Tom Brigham of Brigham Scully,
+1-818-716-9021, tbrigham@brighamscully.com ; or John Stearns of
UbiQ Inc., +1-952-912-9402, jstearns@ubiqinc.com
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