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Maytag Reports Higher First Quarter Sales and Earnings

   MAYTAG LOGO
Maytag Corporation is a leading producer of home and commercial appliances. Its products are sold to customers throughout North America and in international markets. (PRNewsFoto)[TC]
NEWTON, IA USA
     -- Revenues increased 7.3 percent over the same period in 2003.

     -- First quarter reported earnings were 49 cents per share versus
        44 cents per share in the prior year.

     -- First quarter earnings, excluding restructuring charges, were 56 cents
        - in line with the company's expectations, up 8 percent over the same
        period last year.

     -- Maytag Appliances gained market share for the third consecutive
        quarter in an environment of strong industry growth; the corporation's
        multiple product launch strategy is on track and contributing to
        results.

     -- Maytag International and Dixie-Narco performed well.

    NEWTON, Iowa, April 22 /PRNewswire-FirstCall/ -- Maytag Corporation
(NYSE: MYG) today reported first quarter consolidated sales of $1.219 billion,
up 7.3 percent from $1.136 billion in the same period of 2003.  Earnings for
the quarter met the company's expectations.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20000505/MYGLOGO )
    First quarter 2004 reported operating income was $63.6 million, and
reported net income was $38.7 million, or 49 cents per share.  This includes a
benefit of $2.1 million or 3 cents per share for the quarter as a result of
the election to record the benefits of Medicare legislation that will provide
federal reimbursements for a portion of the company's retiree prescription
drug costs.
    In the first quarter 2003, Maytag reported $68.2 million in operating
income and $34.5 million in net income, or 44 cents per share.


                                                         Three Months Ended
                                                       April 3        March 29
                                                         2004           2003

     Diluted Earnings Per Share
     Reported                                           $0.49          $0.44
     Included in diluted earnings per share (net of tax)
       Restructuring charges                             0.07           0.08
     Excluding restructuring charges                    $0.56          $0.52


    Commenting on first quarter performance, Maytag chairman and CEO Ralph
Hake stated, "Our results reflect steady progress on many fronts. The
company's multiple product launch strategy is being well-executed, with new
models entering the marketplace on schedule.  This successful implementation
resulted in strong overall sales growth and market share improvement in Major
Appliances. Results in our Major Appliances segment offset declines in the
Housewares segment attributable to a reduction in sales of Hoover floor care
products."
    Hake cited the Maytag(R) Neptune(R) TL top-loading washer, the Neptune(R)
Drying Center, Maytag(R) and Amana(R) ranges and dishwashers as new products
that are contributing to results.  Hake added, "We are pleased to see the
excellent reception to products outside our traditional categories, most
notably the SkyBox(TM) home vender.  The SpinSweep(TM) outdoor cleaner
introduced by Hoover has also been well-received.  Both products are tangible
results of our diversification efforts."
    Maytag International and Dixie-Narco vending both performed well in the
quarter with innovative new products driving profitable growth.  Maytag
International has added new channels and customers in key geographic regions.
    Hoover continues its recovery strategy of becoming cost competitive and
launching multiple new products.  "While compelling mid-line products are
expected to build sales volume starting in the second quarter of this year,
Hoover's high-end, distinctly innovative product introductions are scheduled
to enter the marketplace in 2005," Hake said.  Hoover's new EmPower(TM)
upright, in the mid-price range, began shipping late in the first quarter.
    While floor care industry sales increased in the first quarter, most of
the growth was at low price points, where Hoover is underrepresented.  Hake
said, "Hoover has been restructured for cost improvement and greater
flexibility, and the organization has made strong progress in designing and
launching new products. However, after a solid fourth quarter, Hoover
struggled with market share and revenue generation in the first quarter."
    In the first quarter of 2004 versus the prior year, Maytag experienced
higher advertising expenses to support product introductions.  Additionally,
rising costs of steel, resins and fuel were challenges in the first quarter,
and will continue to demand aggressive management, Hake noted.
    In the first quarter, the company made $70 million of the $90 million
voluntary pension contributions planned for the full year.  Although Maytag
has no minimum ERISA funding requirements, at least an additional $20 million
in pension contributions are expected to be made later in the year.
    Total pension and postretirement expense is $2.5 million lower in the
first quarter of 2004 versus the prior year as a result of expected returns
from higher pension contributions, reduced retiree medical benefits accruals
related to a new collective bargaining agreement at Hoover in North Canton,
Ohio, and the election to record the benefits of Medicare legislation that
will provide federal reimbursements for a portion of the company's retiree
prescription drug costs.  The effect of the subsidy for 2004 is expected to be
$8.6 million, which will be recognized evenly throughout the fiscal year.  As
a result of the election to record the Medicare legislation benefits, Maytag
has reduced its accumulated benefit obligation for retiree medical costs by
$52.8 million.
    Also reflected in first quarter reported earnings is a reduction of tax
expense, net of fees, of 3 cents per share.  This is the result of the
corporation filing amended returns for prior years following a comprehensive
review conducted across the company.
    "Competitive challenges will continue in the major appliance and floor
care industries, coupled with rising steel, resin and fuel costs.  We plan to
offset these pressures with continuing successful execution of planned product
launches, aggressive cost reduction efforts and efficiencies gained through
LeanSigma(R) implementation," Hake said.  He reaffirmed that for the full year
2004, excluding restructuring charges of approximately 40 cents per share
related primarily to the planned closing of the Galesburg, Ill. plant, the
corporation expects earnings of $2.30 to $2.40 per share.
    Effective with the first quarter of 2004, Maytag changed its segment
reporting from two segments to three, as the company aligns its segment
reporting to reflect new initiatives and accountabilities within the company.
The new reporting segments are Major Appliances, Housewares and Commercial
Products.  Net sales and operating income have been reclassified for the new
segments for 2003 by quarter and for the full year 2002.  The reclassified
sales and earnings tables can be viewed on the company's Web site
http://www.maytagcorp.com by clicking on Financial Center, then Reclassified
Financials.  Additionally, Maytag's First Quarter 10-Q was filed concurrently
with this earnings announcement and can be found on the corporate Web site
under Financial Center, SEC Filings.

                        First Quarter Segment Results


     Major Appliances
                                       Three Months Ended           %Change
                                    April 3         March 29
                                      2004            2003
     Net Sales (in thousands)       $947,273        $830,868          14.0

     Operating Income (in thousands)
     Reported                        $54,979         $45,137          21.8
     Included in operating income
       Restructuring charges           7,995           9,387
     Excluding restructuring charges $62,974         $54,524          15.5


     -- Maytag's Major Appliances segment, which includes Maytag Appliances,
        Maytag Services and Maytag International, had first quarter 2004
        sales of $947.3 million, up 14 percent from $830.9 million in the
        first quarter of 2003.
     -- Operating income for the Major Appliances segment, excluding
        restructuring charges, increased 15.5 percent to $63.0 million
        compared with $54.5 million a year earlier. Including restructuring
        charges, operating income increased 21.8 percent to $55.0 million,
        compared with $45.1 million a year earlier.


     Housewares
                                       Three Months Ended          %Change
                                    April 3         March 29
                                      2004            2003
     Net Sales (in thousands)       $178,780        $213,970        (16.4)

     Operating Income (in thousands) $18,995         $29,567        (35.8)


     -- Maytag's Housewares segment, which includes Hoover Floor Care and
        Maytag Housewares, had first quarter 2004 sales of $178.8 million,
        down 16.4 percent from $214.0 million in the first quarter of 2003.
        The decrease is attributable to a substantial reduction in sales of
        floor care products in the first quarter of 2004 when compared to the
        same period last year.  Based on a consumer shift to products at
        lower price points, a decline in floor care revenues accelerated in
        the second quarter of 2003.
     -- Operating income for the Housewares segment decreased 35.8 percent to
        $19.0 million compared with $29.6 million a year earlier.


     Commercial Products
                                       Three Months Ended          %Change
                                    April 3         March 29
                                      2004            2003
     Net Sales (in thousands)        $92,891         $91,168          1.9

     Operating Income (in thousands)  $3,903          $5,250        (25.6)


     -- The Commercial Products segment, which includes Dixie-Narco Vending,
        Maytag Specialty and Maytag Commercial Laundry, had first quarter
        2004 sales of $92.9 million, up 1.9 percent from $91.2 million in the
        first quarter of 2003.
     -- Operating income for the Commercial Products segment decreased 25.6
        percent to $3.9 million compared with $5.3 million a year earlier.
        While Dixie-Narco performed well, this was offset by a poor
        performance by Jade Products commercial cooking business,
        attributable to higher stainless steel prices, increased product
        development costs, and production inefficiencies.

    Maytag Corporation is a leading producer of home and commercial
appliances.  Its products are sold to customers throughout North America and
in international markets.  The corporation's principal brands include
Maytag(R), Hoover(R), Jenn-Air(R), Amana(R), Dixie-Narco(R) and Jade(R).

    Quarterly Conference Call
    Maytag will host a conference call, with a corresponding audio and visual
webcast, today, Thursday, April 22, at 8:30 a.m. Central (9:30 a.m. Eastern)
to discuss its performance with members of the financial community.  During
the call, Maytag's CEO Ralph F. Hake and CFO George Moore will comment on
various aspects of the results and answer questions.
    Persons wishing to participate in the call should telephone 800-937-4592
at 8:20 a.m. Central (9:20 a.m. Eastern) (international participants should
dial 415-904-2456).  Connections will be made as quickly as possible, but a
wait of 10 minutes is not uncommon.
    For those who are unable to participate in the 8:30 a.m. call, the
conference call will be recorded and available by telephone from 10:30 a.m. CT
April 22 until 10:30 a.m. CT April 24.  Persons interested in listening to the
conference call tape should call 800-633-8284 (or internationally
402-977-9140) and use access code number 21192265.
    Additionally, Maytag's conference call will be distributed live, along
with an accompanying visual presentation, over CCBN's Investor Distribution
Network to both institutional and individual investors.  Individual investors
can listen to the call and view the presentation through CCBN's individual
investor center at http://www.fulldisclosure.com or by visiting any of the investor
sites in CCBN's Individual Investor Network. Institutional investors can
access the call and presentation via CCBN's password-protected event
management site, StreetEvents (http://www.streetevents.com).  The webcast can also be
accessed through Maytag's Web site, http://www.maytagcorp.com , by clicking on the
"Corporate News Center" and then "Conference Calls."  To listen to the live
call and view the presentation, persons should go to the Web site at least
15 minutes prior to the start of the call to register, download and install
any necessary computer software.  For persons unable to listen to the live
Internet broadcast, replays will be available on both the Maytag and CCBN Web
sites.

    Non-GAAP Measurements
    In addition to the reported GAAP results provided throughout this
document, the company has provided non-GAAP measurements which present
earnings on a basis excluding restructuring charges. Reconciliations from GAAP
reported results to non-GAAP reported measurements in this press release can
be found on the company's Web site at http://www.maytagcorp.com .
    The company has provided these non-GAAP measurements as a way to help
investors better understand its earnings and enhance comparisons of the
company's earnings from period to period. Among other things, the company's
management uses the earnings results, excluding restructuring charges, to
evaluate the performance of its businesses. There are inherent limitations in
the use of earnings, excluding restructuring charges, because the company's
actual results do include the impact of these items.  The non-GAAP measures
are intended only as a supplement to the comparable GAAP measures and the
company compensates for the limitations inherent in the use of non-GAAP
measures by using GAAP measures in conjunction with the non-GAAP measures. As
a result, investors should consider these non-GAAP measures in addition to,
and not in substitution for, or as superior to, measures of financial
performance prepared in accordance with GAAP.

    Forward-Looking Statements
    Certain statements in this news release, including any discussion of
management expectations for future periods, constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995.  Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results to differ
materially from the future results expressed or implied by those statements.
For a description of such factors, refer to "Forward Looking Statements" in
the Management's Discussion and Analysis section of Maytag's Annual Report on
Form 10-K for the year ended January 3, 2004, and each quarter's 10-Q.


      GAAP to Non-GAAP Reconciliations (unaudited)
                                                      Three Months Ended
                                                  April 3           March 29
                                                    2004              2003
      Net Sales (in thousands)                  $1,218,944        $1,136,006

      Gross profit as a percentage of
       sales                                         17.3%             17.6%

      Operating Income (in thousands)
      Reported                                     $63,632           $68,190
      Included in operating income
           Restructuring charges                     7,995             9,387
      Excluding restructuring charges              $71,627           $77,577

      Percent of Sales
      Operating income                                5.2%              6.0%
      Excluding restructuring charges                 5.9%              6.8%

      Net Income (in thousands)
      Reported                                     $38,724           $34,480
      Included in net income (net of tax)
           Restructuring charges                     5,317             6,195
      Excluding restructuring charges              $44,041           $40,675

      Diluted Earnings Per Share
      Reported                                       $0.49             $0.44
      Included in diluted earnings per
       share (net of tax)
           Restructuring charges                      0.07              0.08
      Excluding restructuring charges                $0.56             $0.52


              FIRST QUARTER SALES AND EARNINGS COMPARISON (UNAUDITED)


                              NET SALES (in thousands)

                                               2004          2003     % Change
      Major Appliances                        $947,273      $830,868     14.0
      Housewares                               178,780       213,970    (16.4)
      Commercial Products                       92,891        91,168      1.9
      Consolidated                          $1,218,944    $1,136,006      7.3


                       OPERATING INCOME (LOSS) (in thousands)

                                               2004         2003      % Change
      Major Appliances                        $54,979      $45,137       21.8
      Housewares                               18,995       29,567      (35.8)
      Commercial Products                       3,903        5,250      (25.6)
      General Corporate & Other               (14,245)     (11,764)      21.1
      Reported                                $63,632      $68,190       (6.7)

      Included in operating income
         Restructuring charges-Major
          Appliances                           $7,995       $9,387


                             NET INCOME (in thousands)

                                               2004         2003     % Change
      Reported                                $38,724      $34,480      12.3

      Included in net income (net of tax)
         Restructuring charges                 $5,317       $6,195


                              BASIC EARNINGS PER SHARE

                                            2004    2003      % Change
      Reported                             $0.49   $0.44         11.4

      Included in basic earnings per
       share (net of tax)
         Restructuring charges             $0.07   $0.08

      Excluding restructuring charges      $0.56   $0.52

      Basic weighted-average shares
       outstanding (thousands)            78,847  78,364


                             DILUTED EARNINGS PER SHARE

                                           2004    2003        % Change
      Reported                             $0.49   $0.44          11.4

      Included in diluted earnings per
       share (net of tax)
         Restructuring charges             $0.07   $0.08

      Excluding restructuring charges      $0.56   $0.52

      Diluted weighted-average shares
       outstanding (thousands)            79,225  78,572


    MAYTAG CORPORATION
    CONDENSED CONSOLIDATED STATEMENTS OF INCOME (unaudited)
    (In thousands, except per share data)

                                      First Quarter Ended
                                      April 3     March 29
                                        2004        2003
    Net sales                       $1,218,944  $1,136,006
    Cost of sales                    1,007,823     935,886
          Gross profit                 211,121     200,120
    Selling, general and
     administrative expenses           139,494     122,543
    Restructuring charges                7,995       9,387
          Operating income              63,632      68,190
    Interest expense                   (12,891)    (13,779)
    Other income (loss)                  2,866      (1,990)
          Income from
           continuing
           operations before
           income taxes                 53,607      52,421
    Income taxes                        14,883      17,823
          Income from
           continuing
           operations                   38,724      34,598
          Gain (loss) from
           discontinued
           operations, net of
           tax                               -        (118)
          Net income                   $38,724     $34,480

    Basic earnings (loss) per
     common share:
         Income from
          continuing
          operations                     $0.49       $0.44
         Discontinued
          operations                       -           -
         Net income                      $0.49       $0.44

    Basic weighted-average
     shares outstanding                 78,847      78,364

    Diluted earnings (loss)
     per common share:
         Income from
          continuing
          operations                     $0.49       $0.44
         Discontinued
          operations                       -           -
         Net income                      $0.49       $0.44

    Diluted weighted-average
     shares outstanding                 79,225      78,572


    MAYTAG CORPORATION
    CONDENSED CONSOLIDATED BALANCE SHEETS
    (In thousands)
                                             April 3    January 3    March 29
                                               2004        2004        2003
                                           (Unaudited)             (Unaudited)
    ASSETS

    Current assets
    Cash and cash equivalents                  $7,726      $6,756     $10,208
    Accounts receivable - net                 669,879     596,832     623,202
    Inventories                               581,401     468,345     493,889
    Deferred income taxes                      62,205      63,185      67,763
    Other current assets                       80,329      94,030      59,890
    Discontinued current assets                67,156      75,175      77,132
          Total current assets              1,468,696   1,304,323   1,332,084

    Noncurrent assets                         595,566     612,546     640,736
    Discontinued noncurrent assets             60,994      60,336      60,086
          Total noncurrent assets             656,560     672,882     700,822

    Property, plant and equipment           1,020,258   1,046,935   1,055,126

         Total assets                      $3,145,514  $3,024,140  $3,088,032

    LIABILITIES AND SHAREOWNERS' EQUITY

    Current liabilities
    Accounts payable                         $495,287    $466,734    $358,380
    Accrued liabilities                       313,310     315,323     313,787
    Notes payable and
     current portion of long-term debt        217,787      95,994     341,784
    Discontinued current liabilities           98,300     105,739     101,627
          Total current liabilities         1,124,684     983,790   1,115,578

    Long-term debt, less current portion      877,427     874,832     735,320

    Postretirement benefit liability          540,383     538,105     524,181

    Accrued pension cost                      343,651     398,495     504,360

    Other noncurrent liabilities              147,922     144,341     117,310

    Total discontinued noncurrent
     liabilities                               18,766      18,766      21,817

    Shareowners' equity                        92,681      65,811      69,466

          Total liabilities and
           shareowners' equity             $3,145,514  $3,024,140  $3,088,032


    MAYTAG CORPORATION
    CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOW
    (In thousands)

                                                       Three Months Ended
                                                   April 3           March 29
                                                     2004               2003
    Operating activities
    Net income                                      $38,724           $34,480
    Net (income) loss from discontinued
     operations                                           -               118
    Depreciation and amortization                    41,448            40,265
    Deferred income taxes                            12,334             9,491
    Special charges, net of cash paid                 5,742             8,936
    Change in working capital                      (158,827)          (75,629)
    Pension expense                                  15,934            16,596
    Pension contributions                           (70,672)             (858)
    Postretirement benefit liability                  2,278             6,671
    Other                                            29,162            48,225
        Net cash provided by continuing
         operating activities                       (83,877)           88,295

    Investing activities
    Capital expenditures-continuing
     operations                                     (21,729)          (36,798)

    Financing activities
    Proceeds (reduction) in financing
     obligations                                    119,789           (36,083)
    Dividends                                       (14,183)          (14,097)
    Stock repurchase                                      -            (1,021)
    Other                                               990               165
        Financing activities-continuing
         operations                                 106,596           (51,036)

    Effect of exchange rates                            (20)            1,641
        Increase in cash and cash
         equivalents                                    970             2,102
    Cash and cash equivalents at
     beginning of period                              6,756             8,106
        Cash and cash equivalents at end
         of period                                   $7,726           $10,208


     Media Contact:  Lynne Dragomier
     Maytag Corporate Communications
     (641) 787-7711
     ldragomier@maytag.com


SOURCE Maytag Corporation




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    CONTACT:
    Lynne Dragomier, Maytag Corporate
    Communications, +1-641-787-7711, ldragomier@maytag.com