AT&T blue room Kicks Off Festival Season With Exclusive Webcast of
Coachella 2008
SAN ANTONIO, April 22 /PRNewswire-FirstCall/ -- Spring is in the air,
and for music lovers that means just one thing -- today's hottest bands are
about to heat up the stage at the Coachella Valley Music & Arts Festival
(http://www.coachella.com).
AT&T Inc. (NYSE: T) announced today that the company will be offering
an exclusive live webcast from the 2008 Coachella Valley Music & Arts
Festival on the AT&T blue room (http://www.attblueroom.com) daily April 25
- 27. In addition, on-demand content from the festival will be available
across the three screens -- on blue room, on AT&T U-verse(SM) TV and
through Cellular Video(1) on AT&T wireless devices -- in May.
"We are proud to consistently bring music fans opportunities to
experience their favorite music in new and unique ways," said Dan York,
head of Content and Programming, AT&T Entertainment Services. "Through our
agreement with Coachella, we're able to deliver consumers with great music
from this popular festival no matter where they are -- on the TV, the PC
and the wireless device."
"AT&T blue room is an important part of our marketing initiatives,"
said Joey Schultz, vice president of AT&T Consumer Marketing. "As we
continue to deliver webcasts of today's top music festivals, we create
opportunities to introduce consumers to AT&T's full lineup of products and
service offerings."
Other live webcasts scheduled for the year that will be offered
exclusively by AT&T include:
-- The New Orleans Jazz and Heritage Festival: New Orleans, May 3 - 4
-- Bonnaroo Arts and Music Festival: Manchester, Tenn., June 13 - 15
-- Lollapalooza: Chicago, Aug. 1 - 3
-- Austin City Limits Music Festival: Austin, Texas, Sept. 26 - 28
A complete performance lineup for the webcast of Coachella 2008 will
soon be available at http://www.attblueroom.com/music. Additional festival
dates, performance lineups and event details will also be added to blue
room throughout the next several months.
AT&T Entertainment Services is a division within AT&T that is focused
on delivering innovative and unique entertainment services and
multiplatform advertising opportunities across the three screens. To date,
the blue room and its online channels have generated more than 135 million
page views and have fueled sales of the company's core offerings -- high
speed Internet, wireless, voice and video -- while building an affinity for
the AT&T brand in the entertainment space. For the complete array of AT&T
offerings, visit http://www.att.com.
(1) Requires 3G, CV, and MEdia(TM) Net functionality.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings.
Additional information about AT&T Inc. and the products and services
provided by AT&T subsidiaries and affiliates is available at
http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the
AT&T logo and all other marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies.
Note: This AT&T news release and other announcements are available as
part of an RSS feed at http://www.att.com/rss. For more information, please
review this announcement in the AT&T newsroom at
http://www.att.com/newsroom.
SOURCE AT&T Inc.
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Related links:
http://www.att.com
CONTACT:
Sean Lashley of AT&T, +1-314-982-1746,
wireless, +1-618-444-0707, slashley@attnews.us
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