ATLANTA, April 22 /PRNewswire/ -- Owning an energy efficient home is
just one way of living Green. Georgia Power is launching a four-month
advertising campaign to raise public awareness about energy efficient
houses and educate new home buyers about the value of ENERGY STAR qualified
homes.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/CLW066LOGO )
The campaign, which runs through July 31, features billboard, on-line,
magazine and newspaper advertisements that highlight the many benefits and
features of ENERGY STAR homes.
"Research shows that home buyers are now going on-line to get
information about a potential home purchase," said Chris Womack, Executive
Vice President of Georgia Power. "With this new advertising campaign we
hope to meet home buyers where they are and give them the tools they need
to make an informed decision about purchasing an ENERGY STAR home."
Among the features of the homes are effective floor, wall and attic
insulation, high performance windows, tight construction and ducts that
reduce drafts and improve indoor air quality, more efficient heating and
cooling equipment, and testing by independently certified ENERGY STAR
partners who verify the energy performance of the home.
In addition, ENERGY STAR homes use energy more efficiently and are
built with materials that have less impact on the environment. They also
provide better protection against cold, heat, pollution and noise, and
offer the government-backed ENERGY STAR label that ensures the home meets
strict energy efficiency guidelines. Consumers who purchase an ENERGY STAR
home can expect to save $200-$400 on their energy bills annually.
The advertising points consumers to Georgia Power's ENERGY STAR Homes
Web site where prospective home buyers can learn about the advantages of
owning an energy efficient home and locate ENERGY STAR home builders in
their area.
The campaign also ties into Georgia Power's commitment to help
customers be more energy efficient. Besides conserving energy, ENERGY STAR
homes offer built-in quality and comfort and are constructed more
efficiently than homes built to standard building codes, thereby helping
the homeowner save money and energy.
To learn more about ENERGY STAR homes, visit
http://www.georgiapower.com/energystar and click on "consumer new home
program."
Georgia Power encourages its customers to practice energy efficiency
year-round. For additional tips on how to save energy and money, please
call Georgia Power -- The Energy Expert(R) at 1-800-524-2421 or visit our
Web site. To learn more about ENERGY STAR, visit http://www.energystar.gov.
Georgia Power is the largest subsidiary of Southern Company, one of the
nation's largest generators of electricity. The company is an
investor-owned, tax-paying utility with rates well below the national
average. Georgia Power serves 2.3 million customers in all but four of
Georgia's 159 counties.
SOURCE Georgia Power
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Related links:
http://www.georgiapower.com
http://www.energystar.gov
http://www.georgiapower.com/energystar
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20050216/CLW066LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Lynn Wallace of Georgia Power,
+1-404-506-7676, 1-800-282-1696, corpcomm@georgiapower.com
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