GOLDEN VALLEY, Minn., April 23 /PRNewswire/ -- Sunrise International
Leasing Corporation (SILC), a 30-year veteran in vendor program leasing and a
wholly owned subsidiary of privately held King Capital Corp., today announced
that it is expanding its second placement business to meet increasing market
demand, and to take advantage of its increasing cash reserves and financing
capabilities.
    SILC is actively soliciting established, third-party lessors and captive
leasing companies to refer lease transactions that they are unwilling to or
cannot fund.  In addition, the company is establishing lease lines of credit
directly with companies that have limited credit options to fund their leasing
needs.
    As part of its second placement business expansion, SILC is increasing its
financial commitment to the division and has appointed Eric Diedrich as sales
manager to lead all initiatives.
    Previously, SILC had several second placement programs, most notably with
Sun Microsystems Finance and GE Capital, which were segments of conventional
vendor programs.  According to Peter King, SILC CEO, the company's development
of its second placement division is merely an expansion of its conventional
vendor program business.

    About Sunrise International Leasing Corp
    SILC's business consists primarily of the development of market-oriented
vendor programs emphasizing the formulation of customized lease and rental
programs for vendors of high technology and other equipment as well as
software.  SILC is also a major reseller of high quality off lease used
equipment through Redirect Tech, its remarketing subsidiary.

Link to this page: