New Products Meet Affordability Needs, Are Flexible and Easy
MILWAUKEE, April 23 /PRNewswire/ -- As consumers look for more affordable
options in health insurance, high-deductible plans are gaining momentum as a
top choice. The lower premiums associated with a high-deductible plan offer an
economical solution without compromising quality health and financial
protection.
"We've seen impressive growth in these types of plans," said Steve
DeRaleau, Executive Vice President and Chief Marketing Officer of Fortis
Health - the oldest national health insurer. "Right now, one of our fastest-
growing products is One Deductible." The recently introduced major medical
product from Fortis Health is unique in the category of high-deductible plans
because it offers one integrated deductible for all family members and all
qualified medical expenses -- including prescriptions. "The simplicity of One
Deductible has made it a top seller," DeRaleau concludes.
Like other high-deductible plans, One Deductible allows consumers to self-
fund predictable, routine medical expenses while protecting themselves against
the catastrophic. It is available for individual or family coverage.
Policyholders pay only for what is really needed and can adjust the cost of
coverage by choosing from a variety of deductibles, ranging from $1,700 to
$5,000.
The plan is popular among insurance agents as well. "Agents increasingly
find themselves in an advisory role to clients when it comes to today's health
insurance choices," said DeRaleau. "The response from agents about our One
Deductible plan has been extremely positive because of its simplicity and
affordability." DeRaleau adds that more and more agents have migrated to high-
deductible plans for their customers. "We expect this trend to continue as
consumers are required to bear more of the cost of their health insurance and
in turn, become more discerning shoppers for quality plans at an affordable
price."
Insurance agents interested in more information about One Deductible may
call toll-free, 800-869-2810.
About Fortis Health:
Fortis Health ( http://www.fortishealth.com ) is the oldest national health
insurance company and a leading developer and provider of Individual Medical,
Small Group, Short Term and Student Health Insurance products, issued and
underwritten by Fortis Insurance Company, John Alden Life Insurance Company
and Fortis Benefits Insurance Company. In business since 1892, the company
provides health insurance coverage for over one million people nationwide.
With almost 3,000 employees, Fortis Health is headquartered in Milwaukee,
Wis., and has operations offices in Minnesota, Idaho, and Florida, as well as
107 sales offices around the country.
Fortis Health is a business unit of Fortis, Inc., a financial services
company that, through its operating companies and affiliates, has built
leadership positions in a number of specialty insurance market segments.
Fortis Inc. is a part of Fortis, a financial services provider active in the
fields of insurance, banking and investment. As of year-end, 2002, Fortis had
total assets of approximately $500 billion. Fortis ranks 31st based on assets
and 85th based on revenues on the Fortune 'Global 500' (July 22, 2002) and
38th on the Forbes Global 'Super 50' list (July 3, 2002).
SOURCE Fortis Health
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Related links:
http://www.fortishealth.com
CONTACT:
Media contact, Michelle Love-Johnson of
Seroka Public Relations, +1-262-523-3740, michelle@seroka.com ,
for Fortis Health
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