Leading French pay-TV company using Informatica PowerCenter and
PowerExchange to synchronize back-office and front-office systems for
enhanced customer responsiveness
REDWOOD CITY, Calif., April 23 /PRNewswire-FirstCall/ -- Informatica
Corporation (Nasdaq: INFA), a leading provider of data integration
software, today announced that the CANAL+ Group, a leader in the French
pay-TV market, has implemented the Informatica PowerCenter data integration
platform and Informatica PowerExchange mainframe access software to help
optimize its customer relationship management (CRM) processes. In
synchronizing changes to customer data across its operational and CRM
databases in near-real time, the Informatica solution provides CANAL+
customer care officers with access to fully up-to-date information, thus
enhancing the company's ability to deliver exemplary customer service to
more than 8 million subscribers.
Growing quickly in a competitive marketplace, CANAL+ sought to
streamline access to information for its customer service centers by
improving the performance and reliability of data exchanges between its
back-office IBM mainframe and front-office Siebel CRM application. Instead
of relying on expensive-to-develop and hard-to-maintain COBOL routines to
strengthen these exchanges, CANAL+ selected PowerExchange, which uses
advanced changed data capture (CDC) techniques to automatically and
non-invasively capture all updating actions to the legacy mainframe
databases as they occur. PowerCenter then integrates the updates into the
Siebel database so that customer-facing personnel are able to consult
consistent, timely and accurate views of each subscriber.
"The Informatica solution has definitely helped propel our customer
service project forward and, as such, has been an important factor in our
success," said Pierre Gressier, director Information Systems at the CANAL+
Group. "Rather than spending hundreds of development man-days extracting
all the data modifications from our legacy system and sending them to
Siebel, we have been able to install a product that seamlessly synchronizes
the data from our old to our new system in almost real time. We have also
gained a solution capable of handling our seasonally fluctuating volumes,
and which can evolve to accommodate future developments in our customer
care environment."
CANAL+'s Informatica solution currently handles between 50,000 and
200,000 daily updating actions. The entire solution was implemented in
under five months: a fraction of the time that an in-house developed
COBOL-coded solution would have required, and at a much lower cost. Changes
to the legacy DB2 databases are captured by PowerExchange in a manner
transparent to the mainframe's operation. The changed data is sent to a
Windows server on which PowerCenter operates where it is transformed and
mapped to the Siebel system for immediate use. Looking ahead, with this
"customer information hub" in place, the Informatica solution provides
CANAL+ with the flexibility and scalability to capture, transform and
synchronize data across multiple systems, with the resulting data then
delivered as needed in batch, change, or real-time modes.
"The CANAL+ Group's use of Informatica underscores the benefits of
accurately synchronizing back-office data into front-office systems so that
it can be leveraged on demand to drive business growth and customer
satisfaction," said Brian Gentile, CMO of Informatica. "Informatica's data
integration platform provides organizations with a secure, flexible and
full- featured foundation for developing and managing data synchronization
efforts that include on-premise and off-premise or outsourced data sources,
no matter how complex the environment.
About Informatica
Informatica Corporation is a leading provider of enterprise data
integration software and services. With Informatica, organizations can gain
greater business value by integrating all their information assets from
across the enterprise. More than 2,790 companies worldwide rely on
Informatica to reduce the cost and expedite the time to address data
integration needs of any complexity and scale. For more information, call
650-385-5000 (1-800-653-9871 in the U.S.), or visit
http://www.informatica.com.
Note: Informatica, PowerCenter and PowerExchange are trademarks of
Informatica Corporation in the United States and in jurisdictions
throughout the world. All other company and product names may be trade
names or trademarks of their respective owners.
SOURCE Informatica Corporation
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Related links:
http://www.informatica.com/
CONTACT:
Deborah Wiltshire of Informatica Corporation,
+1-650-385-5360, mobile, +1-650-862-8186,
dwiltshire@informatica.com; or Radley Moss of Text 100,
+1-212-331-8429, mobile, +1-917-583-2349, informatica@text100.com
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