Multi-channel Sound System Enhancement for Game Consoles Scheduled For
Fall 2000 Availability
SANTA ANA, Calif., April 24 /PRNewswire/ -- SRS Labs, Inc. (Nasdaq: SRSL),
a world-renowned leader in audio and voice technologies, has announced a new
technology aimed at the game market -- Circle Surround Interactive (CS-I).
This latest customized version of SRS Labs' Circle Surround technology will
deliver real time, interactive multi-channel sound capability, when used in
conjunction with existing and future game consoles such as Sony PlayStation,
Sega Dreamcast, Nintendo Dolphin or Microsoft X-box, adding surround sound
realism for all supported games. Circle Surround Interactive products and
technology will be demonstrated May 11-13 at E3, the Entertainment Electronics
Expo, held this year at the Los Angeles Convention Center, and will be
available first in Japan beginning 3Q00. The United States and Europe will
have available product in 4Q00.
"We're very pleased with this new CS-I technology," stated Thomas Yuen,
CEO of SRS Labs, Inc. "We've been aggressively pursuing a new directive
focused on taking our existing technologies and adapting them for major growth
markets. The development of CS-I and the availability of a surround sound API
for various game platforms is an example of how our current offerings can be
tailored for specific markets. Game enthusiasts world-wide will appreciate
the immersive and rich sound these new technologies deliver ... as will
developers who will have unprecedented control over real-time sound movement.
We're anxious to demonstrate these breakthroughs and to continue to bring
superior audio technologies to the many applications in need."
CS-I was developed by SRS Labs and is based on SRS Labs' patented
multi-channel Circle Surround 5.1 technology. Based on a combination of
software and hardware developments consisting of real-time 5.1 channel
encoding technology that can be incorporated into console game software, and a
small, simple and inexpensive hardware decoder, CS-I creates a new dimension
in sound for console gaming.
The first available hardware product will consist of a custom CS-I decoder
and two-rear surround speakers, which in conjunction with the stereo speakers
of a TV or a separate stereo system can play back the CS-I encoded game audio
signals in five channels. The center speaker is simulated as a phantom source
using the front left and right speakers. Designed by SRS, the hardware
decoder will be manufactured by its wholly owned subsidiary ValenceTech
Limited and marketed by SRS Labs via third party game product channels.
Game developers will be able to take advantage of these sound advancements
for real-time position encoding through easily integrated "middleware" which
will be available from various SRS Labs partners. By utilizing the encoding
API, developers can achieve real-time movement of sound locations; front,
back, left and right, in accordance with the movement of game objects relative
to the user.
CS-I can also be used to playback encoded sound source from DVD, video,
and satellite broadcasts. When connected to the stereo output of a media
player, it provides a dramatic five-channel surround sound field comparable or
superior to other 5.1 channel transmission and decoding methods. For
conventional non-encoded stereo sources, a special mode of CS-I can create a
five-channel sound field allowing the user to enjoy any existing library of
non-encoded source material.
About SRS Labs, Inc.
SRS Labs is the world's leading provider of audio and voice enhancement
technology solutions. SRS Labs' business consists of licensing audio and
voice enhancement technologies to manufacturers of consumer electronics,
computer, gaming and telecommunications equipment; the design of custom ASICs
(application specific integrated circuits) for consumer electronics, game,
telecommunications and personal computer manufacturers; the distribution of
components, chips and assembly systems for the China and Hong Kong markets;
and the manufacturing and marketing of home theater and game products for the
Asian consumer marketplace.
For more information on SRS Labs' technologies, the company's worldwide
licensing program or its design and manufacturing capabilities, visit the SRS
Labs website at http://www.srslabs.com.
Except for historical information contained herein, Company statements and
each of the statements of Mr. Yuen in paragraph two of this release includes
forward-looking statements and projections (including statements concerning
plans and objectives of management for future operations) that are based on
management's belief, as well as assumptions made by, and information currently
available to, management.
While the Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals will be
realized. Numerous factors (including risks and uncertainties) may affect the
Company's actual results and may cause results to differ materially from those
expressed in forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of the Company's Internet
strategy, the acceptance of new SRS Labs' products and technologies, the
impact of competitive products and pricing, the timely development and release
of media content by the Company, general business and economic conditions,
especially in Asia, and other risks detailed in the Company's Form 10-K and
Form 10-Q statements filed with the SEC.
All Rights Reserved. SRS, VIP, and the SRS symbol are registered
trademarks of SRS Labs, Inc. in the United States and selected foreign
countries. TruBass, NuVoice, and WOW Voice are trademarks of SRS Labs, Inc.
in the United States and selected foreign countries. All other brand names
mentioned are trademarks or registered trademarks of their respective holders.
SOURCE SRS Labs, Inc.
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Related links:
http://www.srslabs.com
CONTACT:
Chris Rocke, Marketing Manager of SRS Labs,
Inc., 949-442-1070, chrisr@srslabs.com
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