HONG KONG, April 24 /PRNewswire/ -- Radica Games Ltd. (Nasdaq: RADA)
announced today that it has signed a worldwide licensing agreement with Sony
Pictures Consumer Products to produce Men In Black(TM) II branded video game
accessories.
Under terms of the agreement, Radica, under its Gamester(TM) brand name,
is licensing the rights for video game accessories for PlayStation(R) 2,
Microsoft Xbox(TM), Nintendo Game Cube and Nintendo Game Boy Advance based on
the Men In Black and Men In Black II theatrical releases. Initial products
will include speakers, chargers, lights, earpieces and software cases,
targeted for Game Boy Advance owners. Radica will debut its Men in Black II
products at the E3 show, May 22-24, 2002 at the Los Angeles Convention Center.
"Men In Black is an outstanding entertainment property and we're very
excited to be a part of this franchise," states Pat Feely, chief executive
officer, Radica. "We look forward to developing high-quality accessories that
stay true to the highly anticipated film."
"Radica is a leader in electronic handheld games," says Al Ovadia,
executive vice president, Sony Pictures Consumer Products. "Our strategic
partnership combined with this blockbuster franchise will undoubtedly have
strong appeal with our target consumers."
The Gamester Men in Black II Agent Pack will hit retail shelves to
coincide with the July 3 theatrical release and consists of all the
necessities for Game Boy Advance (GBA) units, including:
Skinz: Three Men in Black II designs that easily attach to the front of
your GBA.
Ear Phonz: Headphones disguised as tiny aliens crawling out of your ears.
Men in Black II Flood Light: Every agent needs a light, and this light
will light the entire GBA screen smoothly and evenly.
Men in Black II Body Guard: Fits all your Men in Black II GBA equipment
in one protective case, with extra room for several games.
"Protecting the earth from the scum of the universe," Tommy Lee Jones and
Will Smith return as agents K and J in the Columbia Pictures presentation of
an Amblin Entertainment production, Men in Black II.
The foregoing discussion contains forward-looking statements that involve
risks and uncertainties that could cause actual results to differ materially
from projected results. Forward-looking statements include statements about
efforts to attract or prospects for additional or increased business, new
product introductions and other statements of a non-historical nature. Actual
results may differ from projected results due to various Risk Factors,
including Risks of Manufacturing in China, Dependence on Product Appeal and
New Product Introductions, and Dependence on Major Customers, as set forth in
the Company's Annual Report on Form 20-F for the fiscal year ended
December 31, 2000, as filed with the Securities and Exchange Commission. See
"Item 3. Key Information - Risk Factors" in such report on Form 20-F.
About Radica Games Limited
Radica Games Limited (Radica) is a Bermuda company headquartered in Hong
Kong (Nasdaq: RADA). Radica is a leading developer, manufacturer and
distributor of a diverse line of electronic products including handheld and
tabletop games, girls' lifestyle products, high-tech toys and video game
accessories. Radica has subsidiaries in the U.S.A., Canada and the U.K., and
a factory in Dongguan, Southern China. More information about Radica can be
found on the Internet at http://www.radicagames.com .
About Sony Pictures Consumer Products
Sony Pictures Consumer Products (SPCP), based in Los Angeles, handles the
merchandising and branding efforts for some of the most recognized properties
in film and television. This includes theatrical properties such as Men in
Black II(TM) and Stuart Little 2(TM), and Spider-Man(TM) through a limited
partnership with Marvel Enterprises, Inc. as well as television properties,
like "Jackie Chan Adventures(TM)," "Harold and the Purple Crayon(TM)," "Max
Steel(TM)," and "Phantom Investigators(TM)." SPCP is a division of Sony
Pictures Entertainment (SPE), whose global operations encompass motion picture
production and distribution, television production and distribution, worldwide
channel investments, home entertainment acquisition and distribution,
operation of studio facilities, development of new entertainment products,
services and technologies, and distribution of filmed entertainment in
67 countries.
SOURCE Radica Games Ltd.
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Related links:
http://www.radicagames.com
CONTACT:
Patrick S. Feely, President & CEO (Los
Angeles, California), +1-626-744 1150, or David C.W. Howell,
President Asia Operations & CFO (Hong Kong), +852-2688-4201, both
of Radica Games Ltd.
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