LOS ANGELES, April 24 /PRNewswire/ -- At Streaming Media West 2002,
VitalStream, Inc. today announced an agreement with Sorceron, Inc. to host
content created using Sorceron(TM) Cauldron(TM) -- the recently released
professional authoring platform for modular streaming media. Unlike
traditional streaming media, shows created with Sorceron Cauldron are object
based, enabling the delivery of engaging, broadband-style content over all
bandwidths. VitalStream has integrated the Sorceron(TM) Cauldron(TM) Server
into its suite of services, providing a robust, stable and secure hosting
environment. As a result of this new agreement, VitalStream and Sorceron will
provide a turnkey solution for creative agencies and other companies looking
to create and stream modular content.
"Cauldron embodies the potency of modular media as the industry moves
toward object-based content, and embraces codecs such as MPEG-4 video," said
Paul Summers, president and CEO, VitalStream. "There is tremendous value in
the approach that Sorceron is taking for content creators and audiences across
all bandwidths, and we're excited to be able to provide this service to our
customers."
"VitalStream is an ideal partner with a solid reputation for providing the
broadest range of streaming solutions for their clients," said Jonathan
Prince, CEO, Sorceron. "Together, we're committed to reducing the production
costs associated with streaming media, as well as delivering a secure, rich-
media experience over both narrow and broadband networks."
Rich, Compelling Content Over All Bandwidths
Sorceron provides a comprehensive suite of solutions for modular media
production. Rather than being constrained to streaming flat, full-frame
streams of video, Cauldron moves beyond traditional streaming media by
retaining the properties of media elements -- such as audio, video, text, 2D
and 3D graphics, HTML and PowerPoint(R) -- and streams them individually.
Static content is cached locally, streaming only variable data, which results
in a more bandwidth-friendly model for delivering rich media over the
Internet.
Dynamic Publishing of Streaming Rich Media
Cauldron provides customization options by streaming modular objects that
can be dynamically assembled to deliver personalized and localized content.
The Cauldron architecture also supports distributed content by permitting
media objects to reside on multiple servers across the Internet, to then be
integrated in real time to form a streaming show. In addition, Cauldron
eliminates the need to retain multiple full-show files for different
bandwidths or other personalized versions on a server-all resources are saved
in a single, compact file and assembled dynamically.
About VitalStream, Inc.
VitalStream, Inc. is a leading provider of products and services that
enable the digital broadcast of audio and video content and other
communications via the Internet. VitalStream provides audio and video
streaming, web conferencing, advanced media hosting, payment processing, and
consulting services. The company's unique mix of services and technology
enable businesses to leverage the global reach of the Internet to distribute
their media content to targeted audiences worldwide. For more information
regarding VitalStream, Inc., call 800-254-7554 or visit the company's website
at http://www.vitalstream.com .
About Sorceron
Sorceron (http://www.sorceron.com ) is a software company that brings a
modular approach to streaming media, making it dynamic, extensible and
deliverable to any type of player or device. Founded in 1999 and led by
Emmy(R)- and Academy(R) Award-winning experts from the 3D, film, television
and software industries, Sorceron is a privately held company headquartered in
New York City.
VitalStream is a trademark of VitalStream, Inc. Sorceron, Cauldron and the
Sorceron logo are trademarks of Sorceron, Inc.
SOURCE Sorceron, Inc.; VitalStream, Inc.
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Related links:
http://www.sorceron.com
http://www.vitalstream.com
CONTACT:
Kerry Fedro of Lages & Associates,
+1-949-453-8080, kerry@lages.com, for VitalStream, Inc.; or
Michele Bennett of Sorceron, Inc., +1-212-620-0021,
pressinfo@sorceron.com
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