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Motorola MC33982 Power IC Named EDN Innovation of the Year

   MOTOROLA LOGO
Motorola logo. (PRNewsFoto)[TC]
SCHAUMBURG, IL USA
   MOTOROLA LOGO
Motorola logo. (PRNewsFoto)[JL]
SCHAUMBURG, IL USA
    SAN FRANCISCO, April 24 /PRNewswire-FirstCall/ -- The MC33982
Self-Protected Silicon Switch from Motorola's (NYSE: MOT) Semiconductor
Products Sector was awarded Innovation of the Year by EDN magazine at a
ceremony in San Francisco at Embedded Systems Conference.
    The annual award recognizes engineering excellence among unique,
state-of-the art electronics products in 17 major product categories.
Electronics industry professionals nominate innovative products and
individuals and EDN's editors choose the finalists.  Votes cast by EDN readers
via online ballot determined the winners.
    "It is with great pride that we accept this honor recognizing our
innovation in mixed-signal IC technology," said Scott Anderson, senior vice
president and general manager for Motorola's Transportation & Standard
Products Group.  "We're focused on providing products and technologies that
help embedded systems designers reduce development time, costs and complexity,
while increasing system functionality and reliability."

    The MC33982
    Motorola's MC33982 Self-Protected Silicon Switch won the Innovation of the
Year award in the Power integrated circuits (ICs) category.  This 2 milliohm
high-side power switch is a mixed-signal, multi-chip IC designed to replace
electromechanical relays, fuses and discrete devices in a variety of embedded
systems.  It helps designers of power electronics systems to better manage
power distribution, reduce board space and increase system reliability.
    The MC33982 is ideal for systems that require up to two kilowatts of power
control such as electrical actuators in appliances, power hand tools, dish
positioning systems, and marine and automotive electronic systems.  Unlike
mechanical relays, the power IC is not as susceptible to wear, contact
malfunctions or corrosion over time.  With the lowest ON resistance of any
automotive-grade solid-state switch commercially available today, the MC33982
enables significant power savings and less heat generation in a number of
applications.  The MC33982 device and family of derivatives address a
potential $2.5 billion automotive total available market (TAM) with even
greater non-automotive opportunity.

    About EDN and Reed Business Information
    EDN, a comprehensive source of technical information on electronics
applications, products, technology and design techniques, is a publication
owned by Reed Business Information (RBI).  RBI is the largest
business-to-business publisher in the U.S., providing critical information and
marketing solutions to business professionals in the media, manufacturing,
electronics, construction and retail industries.  Its market-leading
properties include more than 130 business-to-business publications, over
115 Webzines and Web portals, as well as online services, custom publishing,
directories, research and direct-marketing lists.  RBI is a member of the Reed
Elsevier Group plc (NYSE: RUK; ENL) -- a world-leading publisher and
information provider operating in the science and medical, legal, education
and business-to-business industry sectors.

    About Motorola Semiconductor Products Sector
    As the world's #1 producer of embedded processors, Motorola's
Semiconductor Products Sector creates DigitalDNA(TM) system-on-chip solutions
for a connected world.  Our strong focus on wireless communications and
networking enables customers to develop smarter, simpler, safer and
synchronized products for the person, work team, home and automobile.
Motorola's worldwide semiconductor sales were $5.0 billion (USD) in 2002.  For
more information please visit http://www.motorola.com/semiconductors .

    About Motorola, Inc.
    Motorola, Inc. (NYSE: MOT) is a global leader in providing integrated
communications and embedded electronic solutions.  Sales in 2002 were
$27.3 billion.  Motorola is a global corporate citizen dedicated to ethical
business practices and pioneering important technologies that make things
smarter and life better for people, honored traditions that began when the
company was founded 75 years ago this year.  For more information, please
visit: http://www.motorola.com/ .

     Reader Inquiry Response:
     Motorola SPS
     P.O. Box 17927
     Denver, CO 80217 USA

    MOTOROLA and the Stylized M Logo are registered in the US Patent &
Trademark Office.  All other product or service names are the property of
their respective owners.


SOURCE Motorola, Inc.




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Related links:
  • http://www.esconline.com
  • http://www.motorola.com/semiconductors
  • http://www.motorola.com
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