Tony Leung, Sharon Leal, B.D. Wong, Lindsay Price, Sonja Sohn, Rex Lee,
   Cheryl Burke and JabbaWockeeZ are Among the Night's Big Winners at the
                             Star-Studded Event
 JCPenney Asian Excellence Awards(R) to Air on E! Entertainment Television
                      Thursday, May 1 at 6 p.m. ET/PT

    LOS ANGELES, April 24 /PRNewswire/ -- The 2008 JCPenney Asian
Excellence Awards(R) was held at UCLA's Royce Hall yesterday, attracting
some of the hottest stars in film and television. Hosted by Carrie Ann
Inaba (Dancing with the Stars) and Bobby Lee (MADtv), Hollywood players
came out in force to honor Asian and Asian Americans' accomplishments in
the arts and entertainment, sports and business. The 2008 JCPenney Asian
Excellence Awards will air on E! Entertainment Television on May 1 at 6
p.m. ET/PT, 5 p.m. CT and will be available on Comcast on Demand, beginning
May 7.



    Here are all the winners of the 2008 JCPenney Asian Excellence Awards(R):

    OUTSTANDING FILM - Lust, Caution - Director, Ang Lee

    OUTSTANDING FILM ACTOR - Tony Leung, Lust, Caution

    OUTSTANDING FILM ACTRESS - Sharon Leal, This Christmas

    OUTSTANDING TELEVISION ACTOR - B.D. Wong, Law & Order, SVU (NBC)

    OUTSTANDING TELEVISION ACTRESS - Lindsay Price, Lipstick Jungle (NBC)

    SUPPORTING TELEVISION ACTRESS - Sonja Sohn, The Wire (HBO)

    SUPPORTING TELEVISION ACTOR - Rex Lee, Entourage (HBO)

    FAVORITE TV PERSONALITY - Cheryl Burke, Dancing with the Stars (ABC)

    FAVORITE REALITY STAR - JabbaWockeeZ, America's Best Dance Crew (MTV)

    In addition, the Asian Excellence Awards presented two honorary awards.
YouTube co-founder Steve Chen was presented with the Pioneer Award and
Olympic Figure-Skating Champion Kristi Yamaguchi received the special
Inspiration Award. Quentin Tarrantino presented a special tongue-in-cheek
"Half Asian Award" to actor/comedian Rob Schneider.

    Live performances during the event included JabbaWockeeZ, an all-male
dance crew that gained fame by appearing on America's Got Talent and then
went on to win the MTV hip hop dance reality series America's Best Dance
Crew earlier this year. Also, the street dance group KABA Modern, a top
finalist in America's Best Dance Crew show, and rapper Roscoe performed. In
addition, internationally known actress and singer Tia Carrere sang two
songs from her 2008 Grammy-nominated Hawaiian music album Hawaiiana.

    The Asian Excellence Awards also included such celebrity presenters and
attendees as Steven Seagal, Quentin Tarantino, Kelly Hu, Lindsay Price,
Sonja Sohn, Verne Troyer, B.D. Wong, Andre Royo, Ian Ziering, Carrie Ann
Inaba, Bobby Lee, Jack Yang, Rob Schneider, Daisy Fuentes, Roger Fan,
Russell Peters, Devon Aoki, Sharon Leal, Tamlyn Tomita, Bai Ling, Cheryl
Burke, Cristian de la Fuente, Se7en, Daisy Fuentes, Will Yun Lee, Michelle
Krusiec, Michael Yo, Brenda Song, Rex Lee, Navi Rawat, Jack Yang, Michaela
Conlin, James Saito, and Teresa Cheung.

    About the Asian Excellence Awards(R)

    The Asian Excellence Awards(R) is the only annual nationally televised
event celebrating the outstanding achievements of Asians and Asian
Americans in film, television, music, and the performing arts. Welly Yang
is the creator and executive producer of the Asian Excellence Awards (R),
working with Syd Vinnedge Productions. Teddy Zee and Hugh Wright are
Executive Producers. Greg Sills is the Supervising Producer. Grace C. Lee,
Jane Mun, Eddie Delbridge and Cindy Hwang are Producers.

    JCPenney will be supporting the 2008 Asian Excellence Awards(R) as the
exclusive retail sponsor for the second year in a row. Other sponsors
include Anheuser-Busch, State Farm, The Korea Times, Courvoisier, Verizon
Wireless and Shen Consulting, Inc.

    About JCPenney

    JCPenney is one of America's leading retailers, operating 1,073
department stores throughout the United States and Puerto Rico, as well as
one of the largest apparel and home furnishing sites on the Internet,
jcp.com, and the nation's largest general merchandise catalog business.
Through these integrated channels, JCPenney offers a wide array of
national, private and exclusive brands which reflect the Company's
commitment to providing customers with style and quality at a smart price.
Traded as "JCP" on the New York Stock Exchange, the Company posted revenue
of $19.9 billion in 2007 and is executing its strategic plan to be the
growth leader in the retail industry. Key to this strategy is JCPenney's
"Every Day Matters" brand positioning, intended to generate deeper, more
emotionally driven relationships with customers by fully engaging the
Company's 155,000 Associates to offer encouragement, provide ideas and
inspire customers every time they shop with JCPenney.

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