Honda Signs on as Launch Sponsor
CULVER CITY, Calif., April 24 /PRNewswire/ -- The Minisode Network,
Sony Pictures Television's multi-platform video network featuring four to
six-minute versions of popular television shows, is now available on Sprint
TV. Honda serves as the launch sponsor for the ad-supported network
following a successful first run as the launch sponsor of The Minisode
Network on MySpace and Crackle.com.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080424/LATH509LOGO)
"The Minisode Network, which was designed to be a new and interesting
way to bring our library to the digital world, has quickly become hugely
popular with both users and advertisers," said Eric Berger, vice president,
mobile entertainment, SPT. "We are thrilled to have these two major brands
supporting the Network: Sprint, which is a leader in mobile video; and
Honda, who is expanding their relationship with us as the network extends
across platforms."
The bite-sized ads will embrace the Honda Fit's quirky, vibrant brand
personality in two forms. The :15 second ads will appear as a pre-roll on
the video network, and there will also be a WAP site that will include
clickable Honda Fit banners which will take customers to
http://fit.honda.com. The landing page offers free, colorful wallpaper.
"We're pleased to extend the exciting and successful Minisode Network
program that is now venturing into mobile," said Jenny Howell, manager of
interactive marketing at American Honda Motor Co. "The Minisode Network
program distinctively leverages the Fit campaign's arresting visuals and
unique energetic tonality to capture the attention of an eclectic target."
The Minisode Network now carries 21 series, including the recently
added "Newsradio," "Married ... with Children" and an animation block.
Bite-sized entertainment, the minisodes retain the full story arc of each
episode offered, making them perfect on-the-go entertainment. Launched
online in June 2007 and advertiser supported, The Minisode Network
registered 1.4 million streams in February, aggregating its viewership from
its online and mobile destinations.
Sony Pictures Television is one of the television industry's leading
content providers. It produces and distributes programming in every genre,
including series, telefilms, theatrical releases and family entertainment
for network and cable television, as well as first-run and off-network
series for syndication. With more than 25 programs on the air, SPT boasts a
program slate that includes the top-rated daytime dramas and game shows,
landmark off-network series, original animated series and critically
acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half
of cable channel GSN and is a partner in FEARnet, the premier
horror/thriller website and VOD service. Sony Pictures Television oversees
all of Sony Pictures Entertainment's (SPE) domestic digital distribution
efforts across all electronically delivered platforms, including the
internet and mobile. Sony Pictures Television, advertiser sales, is one of
the premiere national advertising sales companies, handling the commercial
inventory in SPT syndicated series as well as in all of SPE's digital
businesses in the United States, for Sony BMG and for iN DEMAND's
high-definition channel Mojo and the Tennis Channel, and is part owner of
national media sales company ITN Networks, Inc. SPT
(http://www.sonypicturestelevision.com) is a Sony Pictures Entertainment
company.
SOURCE Sony Pictures Television
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Related links:
http://www.sonypicturestelevision.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20080424/LATH509LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Paula Askanas of Sony Pictures Television,
+1-310-244-3790, paula_askanas@spe.sony.com
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