LEVERKUSEN, Germany, and MORRISTOWN, N.J., April 25 /PRNewswire/ -- The
global headquarters of Bayer AG's Consumer Care Business Group will transfer
from Leverkusen, Germany to Morristown, New Jersey, USA effective May 1, 2000.
On this date, Gary S. Balkema, Head of the North America region, will succeed
Dr. Frank Morich as General Manager of the business group. Dr. Morich has
been appointed to Bayer AG's board of management.
Consumer Care produces and markets over-the-counter (OTC) medications
(Bayer Aspirin(R), Alka-Seltzer(R), Canesten(R), etc.) and household
insecticides (Autan(R), Baygon(R)).
North America is the fastest-growing region in the OTC sector. The North
America region, which includes Canada, Mexico and Central America, accounts
for some 50 percent of the Consumer Care Business Group's total sales.
Consumer Care employs a total of 5,300 people, approximately 2,000 of whom are
already based in the North America region.
Consumer Care is the second Bayer business group to be headquartered in
the USA. Bayer Diagnostics based in Tarrytown, N.Y., operates Bayer's global
business in diagnostic equipment and reagents.
The changeover at the helm of Consumer Care means that the three business
groups in Bayer AG's Health Care business segment are now managed by an
international team. The new General Manager of Consumer Care, Gary Balkema,
is American and joins Dr. David Ebsworth from the United Kingdom, who heads
the Pharmaceuticals Business Group, and Rolf Classon, the Swedish General
Manager of the Diagnostics Business Group.
SOURCE Bayer Corporation
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Related links:
http://www.bayerus.com
Company News On-Call:
http://www.prnewswire.com/comp/092575.html or fax,
800-758-5804, ext. 092575
CONTACT:
Hartmut Alsfasser, +49 214 30 57526, or
e-mail, hartmut.alsfasser.ha@bayer-ag.de, or Anne Coiley,
973-254-4607, both of Bayer
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