LONDON, April 25 /PRNewswire/ -- Mind Candy, the award-winning creators
of global alternate reality game Perplex City, has just launched Moshi
Monsters, their brand new virtual world for little kids and big kids alike.
After four months in private beta, Moshi Monsters opened up to everyone for
free at http://www.moshimonsters.com
Players adopt their own Monster and keep it happy by solving the daily
puzzles that it sends them. Monster owners can interact with their pets in
a wide variety of ways such as tickling, playing games, shopping, designing
their rooms, and dressing up (coming soon). One of the core elements of
Moshi Monsters is the emotional bond created between the user and their
Monster, which is achieved through sophisticated flash animation and a
complex behavioral engine. Over time the Monsters develop their own unique
personalities depending on how well, or badly, they've been treated.
There are many ways players can connect and communicate with others
such as through the Friends Tree, visits to other Monster rooms, and the
Pinboard messaging system. Online child safety is one of the foremost
priorities of the Moshi experience and the Moshi Monsters team diligently
monitors site activity to insure a secure environment for children.
The more attention a Monster gets from its owner and their friends, the
higher its Monstar status rises. All Monsters start as Z-Listers and can
rise through the ranks to become A-List Monstars.
Moshi Monsters is played in the browser and requires no download. The
game is free to play, although a subscription feature for premium elements
will launch in the future, as well a range of offline products.
Michael Acton Smith, CEO of Mind Candy said, "Playing games and
chatting to friends are two of the most popular activities for children
online. Moshi Monsters provides these experiences in a safe environment
while also helping children learn through the puzzle games and educational
elements"
For more information please contact Lisa Hanlon, lisa@southardinc.com,
or Esther Koo, esther@southardinc.com, (212)-777-2220.
Mind Candy was founded by Michael Acton Smith, internet entrepreneur
and co-founder of gadget website Firebox.com. Mind Candy is an interactive
entertainment company that specialises in the development of social
multi-player online gaming. http://www.mindcandy.com
SOURCE Mind Candy
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Related links:
http://www.mindcandy.com
http://www.moshimonsters.com
CONTACT:
Lisa Hanlon, lisa@southardinc.com, or Esther
Koo, esther@southardinc.com, +1-212-777-2220
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