Tiny, Interactive MicroPets Pals Amount to a Frenzy of Fun for
Kids of All Sizes
MIAMI, April 26 /PRNewswire/ -- Beginning today, MicroPets Pals will hop,
scamper and gallop into their new homes at BURGER KING(R) restaurants
nationwide. The BURGER KING MicroPets Pals capture the dynamic essence of the
popular MicroPets brand of mini pets with exclusive light-up eyes and
interactive technology, which actually allows each loveable Pal to "recognize"
and "react" to any other. One of 16 unique, interactive and tiny MicroPets
Pals will be offered with the purchase of every BURGER KING Kids Meal, giving
dedicated MicroPets fans the opportunity to satisfy their craving for cool
MicroPets Pals and delicious fire-grilled BURGER KING food. The promotion
will be available in participating restaurants in the U.S., while supplies
last.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
"This promotion makes virtual pets accessible to millions of our
customers," said Brian Gies, senior director, youth & family marketing for
Burger King Corporation. "The imaginative MicroPets Pals family of toys, and
their ability to interact with each other, is sure to delight our Guests. We
know how many of them are MicroPets fans and wanted to provide innovative,
exclusive designs to add to their collections. The scope and variety of this
promotion truly offers our Guests another unique opportunity to HAVE IT YOUR
WAY(R)."
Exclusive BURGER KING MicroPets Pals Collection
The BURGER KING MicroPets Pals collection showcases eight different
MicroPets Pals featuring two unique designs per Pal, totaling 16 in all,
including two exclusive BURGER KING designs, Pug and Hippo. Special finishes
for each Pal in the collection, such as translucent, glitter and glow-in-the-
dark, further characterizes the distinctiveness of the BURGER KING collection.
"The adorable and loveable MicroPets have been embraced by children and
families alike since their debut," said Koji Otsuka, President of TOMY
Corporation. "TOMY Corporation is thrilled to partner with Burger King
Corporation on this unique and fun promotion."
Promotional Support
Burger King Corporation will support the promotion with targeted
advertising, in-restaurant merchandising, direct mail, a Big Kids' Adventures
newsletter and promotional content at http://www.burgerking.com. To help create
added "buzz," Burger King Corporation will also execute a "cool viral" online
chaser for the duration of the MicroPets Pals promotion. This internet-based
campaign will alert the collecting community of the special MicroPets Pals
with green LED eyes, rather than the standard red, exclusively available at
BURGER KING(R) restaurants.
About MicroPets Pals
MicroPets, the world's smallest, sound-activated, self-powered robotic
toys, is recognized as the #1 brand in the robotic/interactive playmates
category and MicroPets ranked #3 on the Toy Book's What's Hot! List in March
2003. MicroPets is also the Guinness Book of World's Record holder for
World's Smallest Robot. Tomy's popular "Micronesia" website will include a
BURGER KING restaurant with MicroPet restaurant team members and customers
throughout the BURGER KING MicroPets Pals promotion.
About Tomy Corporation
TOMY Corporation is the North American division of TOMY COMPANY, Ltd., the
second largest toy company in Japan and fifth largest in the world. 2004
marks the 80th Anniversary of the prospering global toy company. TOMY
designs, manufactures and markets a wide range of innovative interactive and
educational toys. For 80 years, TOMY has been making toys that teach, build,
excite, and enrich the lives of children, adults and families. Core brands
include Micro-Entertainment: MicroPets, My Little Baby, MicroDancers,
MicroSports, Microids and Micro-Places; TOMY brand infant and preschool toys;
Tomica World (die-cast vehicles); ZOIDS; Thomas the Tank Engine License
Products; Pokemon; and Disney infant and preschool toys.
About Burger King Corporation
We Take Pride in Serving Our Guests the Best Burgers and a Variety of
Other Great-Tasting, Healthy Foods Cooked Over an Open Fire. That's What We're
All About.
The BURGER KING(R) system operates more than 11,220 restaurants in all 50
states and in 60 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
SOURCE Burger King Corporation
back to top
