AUBURN HILLS, Mich., April 26 /PRNewswire/ -- The Chrysler Group recently
kicked off this year's dealer training program -- and for the second year in a
row, Continental Automotive Systems was there providing support to the first
of four programs the company will participate in throughout the year. In
addition to the dealer training program, Continental will provide support for
the Inspired Drives, Camp Jeep(R), and Camp Jeep(R): On the Road consumer
programs.
Sunny Irvine, Calif., was the first stop of the dealer training program's
multi-city tour that will run through spring 2005. Continental provides
state-of-the-art, hands-on safety demonstrations; as well as company spokesmen
and women to answer safety-related questions about the Continental-supplied
safety systems available on Chrysler Group vehicles.
Chrysler Group dealership employees will be introduced to new vehicles
including the 2005 Jeep(R) Grand Cherokee and the 2006 Dodge Charger, as well
as the various safety systems available on both new vehicles. Continental's
electronic stability control (ESC), is featured on the Jeep Grand Cherokee and
known as Electronic Stability Program (ESP) at the Chrysler Group.
Additionally, the Jeep Grand Cherokee is equipped with Electronic Roll
Mitigation (ERM) from Continental. The Dodge Charger is equipped with ESP and
ContiTouringContact(TM) CH95 tires with ContiSeal(TM) technology from
Continental as well.
"Continental's life-saving technologies available on these exciting new
vehicles can help reduce crashes and mitigate fatalities and injuries," said
Bill Kozyra, president and CEO of Continental Automotive Systems, N.A. "With
vehicle safety one of today's most important selling points, we are delighted
to have the opportunity to assist Chrysler Group's effort to educate
dealership staff to make them knowledgeable of the features and benefits of
these systems, well versed in this safety technology and capable of answering
consumer questions."
Continental's "Safely There" mobile exhibit will be present at a number of
training sessions to further demonstrate the operation and benefits of vehicle
safety systems that include: anti-lock brakes (ABS), traction control systems
(TCS), ESP and rollover mitigation. This award-winning exhibit provides
hands-on education using interactive driving simulators and a 3-D movie to
demonstrate the effects of ESC, as well as video testimonials from highway
safety leaders. The exhibit is part of Continental's ongoing national
consumer awareness campaign.
Over the past several years Continental has invested several million
dollars to educate drivers on the benefits of active vehicle safety equipment.
With 2004 sales of approximately $15.6 billion (US), Continental AG is a
major supplier of brake systems, chassis components, vehicle electronics,
tires and technical rubber products. Continental Automotive Systems' North
American operation is headquartered in Auburn Hills, Mich. and is a leading
global supplier of quality automotive systems that contribute to driver
safety, comfort and peace-of-mind. For additional information, visit our
media website http://www.contitevesna.com/index2.htm .
SOURCE Continental Automotive Systems
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Related links:
http://www.conti-online.com
http://www.contitevesna.com
http://www.contitevesna.com/index2.htm
Company News On-Call:
http://www.prnewswire.com/comp/437525.html
CONTACT:
Jim Gill, M.S., APR, of Continental
Automotive Systems, +1-248-393-5210, cell: +1-248-882-6309,
jim.gill@usa.contiteves.com
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