DETROIT, April 26 /PRNewswire/ -- Design is an important and effective
component of any communications plan. High-performing companies view good
design as an investment in their strategic assets -- their products, services
and brands. However, more often design is relegated to a "get it as cheap as
you can" line item resulting in marketing that can be flat, inconsistent or
just plain ineffective.
Why should you view design as a strategic business tool? Because it
works.
Mae Skidmore, President of Skidmore, Inc., and a leader in the business of
design, has invited IABC/Detroit to tour their new studios while she shares
more about why companies should value branding and design and why they are
dependent on each other for success.
Who: Mae Skidmore, President, Skidmore, Inc.
What: IABC/Detroit Presents "Design as a Strategic Business Tool"
Followed by networking at Sangria Sky Club in Royal Oak
Where: 301 West Fourth Street, Suite 300 - Downtown Royal Oak
Sangria Sky Club, 401 S. Lafayette Ave., for networking event
When: Wednesday, May 11, 2005, 5:30 - 7:30 p.m.
Post event details: Join IABC/Detroit members for hors d'oeuvres
(cash bar)
Admission: $30 members/$40 nonmembers
RSVP: By May 6 to Nancy Skidmore, 248-546-5490,
(nskidmore@earthlink.net )
IABC/Detroit, one of the largest chapters of the 13,000-member
International Association of Business Communicators, connects more than 250
professional communicators to the people, resources and knowledge necessary to
advance their careers. The chapter, which includes members in Michigan, Ohio
and Canada, holds monthly professional development programs; sponsors
workshops; offers job referral services, informative publications, award
programs, accreditation programs and the opportunity to meet and network with
other communicators.
For membership information, visit http://www.iabc.com . Additional
information on the chapter and its free electronic job referral service for
employers is available at http://www.iabcdetroit.com or by calling Nancy
Skidmore, executive secretary, at 248-546-5490. If you have a new e-mail
address or have received this e-mail by mistake please call Nancy Skidmore at
248-546-5490 with changes or to be taken off the list.
CONTACT: Janine Krasicky, IABC/Detroit PR Director, President, J9 Media
Solutions LLC, 248-542-3991, janine@j9media.com , or Lisa Greene, Senior
Manager, Marketing Communications, Entertainment Publications, 248-404-1530,
lgreene@entertainment.com .
SOURCE IABC/Detroit
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Related links:
http://www.iabcdetroit.com
http://www.iabcdetroit.com
CONTACT:
Janine Krasicky, IABC/Detroit PR Director,
President, J9 Media Solutions LLC, +1-248-542-3991,
janine@j9media.com ; or Lisa Greene, Senior Manager, Marketing
Communications, Entertainment Publications, +1-248-404-1530,
lgreene@entertainment.com
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