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Playboy.com Provides Backstage Pass to Playmate of the Year Event

 Exclusive Video Footage, Photos, and Celebrity and Playmate Interviews Among
                   Highlights of Site's Extensive Coverage

    NEW YORK, April 27 /PRNewswire/ -- Visitors to Playboy.com will be among
the first to know who is named the first Playmate of the Year of the
millennium.  Starting today, fans around the world can log-on to
( http://www.playboy.com/live/pmoy ) for behind-the-scenes, multimedia
coverage of the renowned annual event, live from the Playboy mansion.
    Hosted by E! Entertainment Television's A.J. Benza, Playboy.com's
extensive video coverage will feature exclusive interviews from celebrities
and Playmates in attendance, including the 2000 Playmate of the Year.  Online
attendees will get to follow Playboy.com's photographers as they document the
2000 Playmate of the Year's day, from hair and makeup, to the podium
presentation, to posing in her new car in the Mansion driveway.  Additional
photos from the event and a digital portfolio of the 12 Playmates up for this
year's honors will be available on the site for users to peruse.  Fans can
also return to the site on Wednesday, May 3, to view the 30-minute Playmate of
the Year special (airing on Playboy TV May 2), streamed in its entirety.
    Additionally, members of the Playboy Cyber Club (http://cyber.playboy.com)
will be able to access sexy, behind-the-scenes video vignettes produced
exclusively for the subscription-based site.  Five videos filmed at the 2000
Playmate of the Year's pictorial and video shoots will be available only to
Playboy Cyber Club members, as well as dozens of never-before-seen unpublished
photos of the 2000 Playmate of the Year taken during her Playboy photo
session.  Playboy Cyber Club membership is available at $6.95 monthly, $17.95
quarterly or $59.95 annually.
    Playboy.com's 2000 Playmate of the Year coverage is sponsored by the
Hollywood Stock Exchange(R) ( http://www.hsx.com/ ), an entertainment web
destination where you can buy and sell virtual "stocks" in movies,
celebrities, musical artists and more.

    Playboy.com is a wholly-owned subsidiary of Playboy Enterprises, Inc.
(NYSE: PLA), an international multimedia entertainment company.  Playboy.com
operates Playboy-branded Web sites targeting the entertainment and lifestyle
interests of young men, including:  Playboy.com ( http://www.playboy.com ), an
advertising and e-commerce-supported Web site that offers a range of
entertainment, information and e-commerce; Playboy Cyber Club
(http://cyber.playboy.com), a subscription site featuring premium Playboy
content and exclusive online events; the Playboy Store
(http://www.playboystore.com), which sells Playboy-branded products; and
Playboy Auctions (http://auctions.playboy.com), which auctions
Playboy-branded merchandise and admission to Playboy events, and allows fans
to auction their own Playboy memorabilia and collectibles.  Playboy.com also
operates Cyberspice.com (http://www.cyberspice.com), a site featuring premium
adult entertainment under the Spice brand, and Rouze.com
(http://www.rouze.com), a vertical lifestyle destination blending content,
community and commerce.


SOURCE Playboy.com




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  • http://www.playboy.com
    CONTACT:
    Laura Sigman of Playboy.com, 212-261-5019, or
    lsigman@playboy.com
    NOTE TO EDITORS: Access to Playboy Cyber Club can be obtained by
    e-mailing Laura Sigman at lsigman@playboy.com