NEW YORK, April 27 /PRNewswire/ -- Avon Products, Inc. today announced
a collaboration with French couture fashion designer Christian Lacroix and
with Interparfums, its worldwide fragrance licensee, to create two
signature fragrances, Christian Lacroix Rouge (for women) and Christian
Lacroix Noir (for men), bringing Avon consumers worldwide the opportunity
to experience Christian Lacroix through a fragrance that reflects the
designer's originality, creativity, sophistication and elegance. Christian
Lacroix Rouge and Noir will launch globally in 2007, debuting in the UK in
September. In the US, Christian Lacroix Rouge will launch in November 2007,
followed by Christian Lacroix Noir in February 2008.
Avon has been heightening their premium fragrance offerings over the
last year with select partnerships and alliances. This exclusive
collaboration with Christian Lacroix gives Avon the extraordinary
opportunity to create elite designer fragrances for its fragrance
portfolio, and bring a premium range of fragrances imbued with high fashion
to the Avon consumer.
Christian Lacroix Rouge and Christian Lacroix Noir, both created by the
perfumers at IFF, are striking, audacious and provocative, reflecting
Christian Lacroix's original haute design sensibility. Christian Lacroix
Rouge is a strikingly bold floral chypre with exuberant top notes of wild
red peony blended with zesty citrus accents. Rouge's heart is rich with
modern florals with a drydown consisting of warm, passionate notes such as
cashmere woods, patchouli and musks. Christian Lacroix Noir is an elegant
fougere design with fresh and spicy topnotes of ginger and saffron. Noir's
heart consists of cardamom and textured orris with a drydown composed of a
woody blend of cedarwood and vetiver. The luxurious packaging is
distinctive of the House of Christian Lacroix, reflecting a passion for
embroidered motifs with the bold use of red and black.
"Avon believes all women should have access to great style and fashion,
and by bringing Mr. Lacroix's creations to the Avon consumer, we are
helping women feel more special, and more beautiful," said Geralyn Breig,
Senior Vice President and Brand President for Avon Products, Inc. "Avon is
the global beauty company unmatched for its understanding and appreciation
of its clients' sensibilities and aspirations. Together, Avon and Christian
Lacroix will enhance and realize their respective visions, expanding their
objectives of offering inspiring and quality fashion to women everywhere."
"I consider that every woman is a red carpet star and nothing gives me
more pleasure than celebrating their individuality: their inner spirit,
their seductiveness, their lives and loves," adds Mr. Lacroix. "By
partnering with Avon, the company whose heritage is a virtual celebration
of women, I can connect with women everywhere. I envision Rouge becoming
the Avon woman's signature, one that's utterly feminine yet mysterious and
bold."
Born in Provence, France, Christian Lacroix studied at both Paris'
prestigious Sorbonne and Ecole du Louvre with the ambition of becoming a
museum curator. Then destiny intervened: influenced to draw, Mr. Lacroix
shifted his focus to haute couture, eventually establishing the House of
Christian Lacroix in 1987. Today, its brands are sold in over 60 points of
sale in France and 1,000 points of sale worldwide. Distinguished by their
exuberant patterns, sensuality and attention to detail, his designs have
been coveted by A-list celebrities, including award winning actresses and
singers.
Christian Lacroix's imprint is apparent in every phase of Rouge's
development: the scent, the packaging, even the name. Says Mr. Lacroix, "I
believe fragrance reveals a woman's character even more than fashion. I was
inspired by my love of red to create a powerful and fiery fragrance, the
ultimate accessory embodying the energy of life, sensuality and passion."
For men, the color black inspires mystery, elegance and desire.
Christian Lacroix's Rouge and Noir will be featured in the company's
brochure, which is distributed through over 5 million Avon Representatives
around the globe.
About Avon
Avon, the company for women, is a leading global beauty company, with
over $8 billion in annual revenue. As the world's largest direct seller,
Avon markets to women in well over 100 countries through over five million
independent Avon Sales Representatives. Avon's product line includes beauty
products, fashion jewelry and apparel, and features such well-recognized
brand names as Avon Color, Anew, Skin-So-Soft, Avon Solutions, Advance
Techniques, Avon Naturals, Mark, and Avon Wellness. Learn more about Avon
and its products at http://www.avon.com.
SOURCE Avon
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Related links:
http://www.avon.com/
http://www.prnewswire.com/comp/079575.html/
CONTACT:
Claudia Shaum of Avon Products, Inc.,
+1-212-282-8195
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