ST. PETERSBURG, Fla., April 28 /PRNewswire-FirstCall/ -- Catalina
Marketing Japan, an international division of Catalina Marketing Corporation
(NYSE: POS), has announced its partnership with Izumi and the further
expansion of the Catalina Marketing Network(R) in the Japanese market.
Catalina Marketing Japan's extensive behavior-based marketing applications
allow for distribution of manufacturer and retailer promotions based on
customers' individual needs.
"We are excited about this relationship with Catalina Marketing and the
opportunity to increase customer loyalty and service," said Yasuaki Yamanishi,
President, Representative Director of Izumi Co. Ltd. "The flexibility of the
Catalina Marketing Network(R) will enable us to provide behavior-based rewards
and incentives to our customers in a more individualized and customized
manner."
The Catalina Marketing Network utilizes patented, behavior-based
technology to target and communicate with consumers at supermarket checkouts
based on purchase behavior. Communications may include couponing, sampling,
advertising and loyalty programs depending on manufacturer or retailer
objectives. The expansion of Izumi stores brings Catalina Marketing's
international retail base to more than 4,500 stores throughout Japan and
Europe.
"The Izumi installation is the first western Japan expansion, bringing the
Network's Japanese store count to almost 650 stores," said Sue Klug, Catalina
Marketing, group president. "We are excited about this new partnership with
Izumi and we look forward to helping them better serve their customers."
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with multiple consumer access vehicles,
reaching consumers at home, in-store and online. This combination of insight
and access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Through its six operating divisions,
Catalina Marketing offers an array of behavior-based promotional messaging,
product sampling, loyalty programs, direct to patient information and market
research services. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, is
never sold or given to any outside party without the express permission of the
consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Japan
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Related links:
http://www.catalinamarketing.com
CONTACT:
Rachel Keener, Corporate Communications
Manager, Catalina Marketing Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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