VogtGoldstein Creates Distinctive Advertising Campaign for Oxford Health Plans

VogtGoldstein Creates Distinctive Advertising Campaign for Oxford Health Plans

		OXFORD HEALTH PLANS SPRING 2003 ADVERTISEMENT -- ASTHMA Oxford Health Plans spring 2003 advertisement -- Asthma. (PRNewsFoto)[LB] WESTPORT, CT USA

		OXFORD HEALTH PLANS Oxford Health Plans logo. (PRNewsFoto)[JL] TRUMBULL, CT USA

- Breaks This Week - - Ads Underscore Oxford's 'Going Beyond the Status Quo' in Healthcare - WESTPORT, Conn., April 28 /PRNewswire-FirstCall/ -- VogtGoldstein launched the newest advertising campaign for its client, Oxford Health Plans, Inc., focusing on Oxford's commitment to pushing past everyday expectations of a health plan. The print ads, which begin appearing tomorrow, use a unique visual technique, alternating toned images with multiple proof points to express Oxford's business strategy, starting with the premise, "What if we stopped here?" Radio and outdoor advertising will be launched in the upcoming weeks. (Photo: http://www.newscom.com/cgi-bin/prnh/20030428/NYM187 http://www.newscom.com/cgi-bin/prnh/20001212/OXHPLOGO ) "Oxford has always dug deeper and pushed further to create programs, products and services that go beyond the status quo in healthcare, bringing more value to our members," Chuck Green, vice president of marketing for Oxford, said. "Our new advertising campaign reflects that commitment to finding better solutions for our members by illustrating how we look at healthcare affordability, disease management and administrative simplification, for example." "Oxford's brand was built on the attributes of quality, service, choice and innovation," said Jeff Vogt, VogtGoldstein's executive creative director. "Oxford is a health plan that seeks out unexplored areas, looking inside the company as well as outside, for new solutions and perspectives. This campaign reflects Oxford's philosophy to push past the point where, in general, the expectation stops." Ads in the series will be directed to both consumers and businesses, addressing topics such as keeping healthcare affordable, managing chronic illnesses, advancing technology, physician network and customer service. The print campaign will launch with an ad focused on Oxford's Better Breathing(R) program for people with asthma. Oxford doesn't just stop at providing members with basic information about the condition but they also receive facts about asthma medications, have access to top physicians, can obtain free peak-flow meters and more. The campaign will begin appearing in local newspapers and trade publications on Tuesday, April 29, 2003. In addition to advertising in Oxford's core market, the company also will advertise in publications in upstate Connecticut, central and southern New Jersey and later this year, in New York's Hudson Valley region. Oxford also will begin advertising in Pennsylvania and Delaware later this spring. Oxford has worked with the Agency since 1993. VogtGoldstein is the lead agency for the Trumbull-based healthcare organization. About VogtGoldstein VogtGoldstein is an independent, full-service advertising agency that provides strategic planning and creative services, developing campaigns for print, television, direct mail, interactive, outdoor, and more. With approximately $20 million in annual billings, VogtGoldstein's clients span a number of vertical markets, including health care, financial services, academia, and consumer products. About Oxford Health Plans Founded in 1984, Oxford Health Plans, Inc. provides health plans to employers and individuals in New York, New Jersey and Connecticut, through its direct sales force, independent insurance agents and brokers. Oxford's services include traditional health maintenance organizations (HMOs), point-of-service (POS) plans, preferred provider organization (PPO) plans, third-party administration of employer-funded benefits plans and Medicare+Choice plans.