One of Lebanon's Mobile Operators Selects Openwave MAG and MMSC to Unlock New
Data Revenue Streams and Perfect the User Experience
REDWOOD CITY, Calif., April 28 /PRNewswire-FirstCall/ -- Openwave Systems
Inc. (Nasdaq: OPWV), the leading provider of open software products and
services for the communications industry, today announced that Lebanon's
mobile operator, LibanCell, has selected the Openwave(R) Mobile Access Gateway
(MAG) Version 6 and Openwave(R) Multimedia Messaging Services Center (MMSC) as
the foundation for the launch of Lebanon's first multimedia messaging
services.
LibanCell chose to upgrade its network to enable MMS and other innovative
services in Lebanon, and will benefit from the outset from Openwave's
commitment to deliver the best possible experience of mobile data services on
new and legacy handsets to all end users through its messaging infrastructure
products.
Openwave MAG 6 is the most established, interoperable and standards
compliant gateway on the market, providing a complete and integrated solution
for WAP 1 and WAP 2 capabilities. Increasing the addressable market for
operators by delivering the optimum page quality for each visiting browser,
MAG 6 allows the operator to manage subscriber identity and enforce business
policy on a network level by dividing subscribers into different groups and
applying access control, billing and routing.
Openwave MMSC leverages the strengths of MAG 6 and allows users to send,
receive and remotely store messages that contain text, music, graphics and
video in an intimate, tailored and intuitive way. In addition, it includes
best-in-industry email interoperability, the widest range of MMS and legacy
handset support, and a rich set of pre-built applications -- including an
image gallery and photo albums
Openwave MAG 6 and MMSC will enable LibanCell to offer its end-users new
product offerings and business models including a customized delivery solution
for machine to person (M2P) WAP Push and Multimedia messages. This capability
allows carriers to push personalized WAP and MMS content to its end-users
around major events while also creating awareness of data services and
stimulating usage.
"Lebanon has grasped mobile telephony with both hands, and adding
attractive multimedia services to our offering will enable us to grow our
market share even further," said Mouin Abdallah, LibanCell's Technical
Development Unit Manager. "Openwave's commitment to working with operators to
develop their offerings and its unrivalled heritage in underpinning new mobile
data applications and services made its MAG and MMSC obvious choices as the
foundation for our services."
Alan Black, managing director of EMEA at Openwave commented: "With new
handsets supporting MMS applications and downloads becoming increasingly
available across the world, operators that can quickly configure their
networks to take these advanced data services to previously untapped markets
will increase customer loyalty and open up new revenue opportunities. By
investing in Openwave MAG 6 and MMSC, LibanCell can offer leading data and
messaging services that deliver a high quality end user experience and reap
the rewards that offering such a service can bring."
Openwave is a leader in the mobile messaging infrastructure segment with
over 70 MAG deployments to date. More than 20 operators have selected
Openwave multimedia messaging software globally, over an addressable
subscriber base of 114 million end-users.
About LibanCell
Since its incorporation in 1994, LibanCell has sought superiority in
engineering. Its network of nationwide coverage comprises 7 Mobile Switching
Centers and more than 450 Radio Base Stations linked by a fully overlay
microwave network. Its state-of-the-art customer care and billing systems
process daily millions of calls. The technical team strive around the clock
to keep the Network's standard the highest a customer can ask for. Having the
right skills and the right organization and efforts invested in the job,
LibanCell serves close to 400,000 subscribers. LibanCell has set itself a
Quality Policy to implement in all its day-to-day activities, and was awarded
the ISO 9001-2000 Certificate.
About Openwave
Openwave Systems Inc. is the leading independent provider of open software
products and services for the communications industry. Openwave's breadth of
products, including mobile phone software, multimedia messaging software
(MMS), email, location and mobile gateways, along with its worldwide expertise
enable its customers to deliver innovative and differentiated data services.
Openwave is a global company headquartered in Redwood City, California. For
more information please visit http://www.openwave.com.
Cautionary Note Regarding Forward Looking Statements
This release contains forward-looking statements relating to expectations,
plans or prospects for Openwave Systems Inc. that are based upon the current
expectations and beliefs of Openwave's management and are subject to certain
risks and uncertainties that could cause actual results to differ materially
from those described in the forward-looking statements. In particular, the
following factors, among others, could cause actual results to differ
materially from those described in the forward-looking statements: (a) the
ability to realize our strategic objectives by taking advantage of market
opportunities in the Americas, Europe, the Middle East, and Asia; (b) risks
associated with the development and licensing of software generally, including
potential delays in software development and technical difficulties that may
be encountered in the development or use of our software; and (c) general
risks of the Internet and wireless and wireline telecommunications sectors.
For a detailed discussion of these and other cautionary statements, please
refer to the risk factors discussed in filings with the U.S. Securities and
Exchange Commission ("SEC"), including but not limited to the Company's Annual
Report on Form 10-K for the fiscal year ended June 30, 2003, and any
subsequently filed reports. All documents also are available through the
SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at
http://www.sec.gov or from Openwave's Web site at http://www.openwave.com. The Company
assumes no obligation to update the forward-looking statements included in
this document.
NOTE: Openwave and the Openwave logo are trademarks of Openwave Systems
Inc. All other trademarks are the properties of their respective owners.
For more information please contact:
Openwave (Europe) Ltd.
Hannah Newton
+441442 458819
Hannah.Newton@openwave.com
SOURCE Openwave Systems Inc.
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Related links:
http://www.openwave.com
CONTACT:
Hannah Newton, of Openwave Systems Inc.,
+441442 458819, or Hannah.Newton@openwave.com
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