Cinco de Mayo celebration is Atlanta's largest Hispanic outdoor family
festival
ATLANTA, April 28 /PRNewswire/ -- Lanza Group, LLC, one of Atlanta's
leading Hispanic market advertising and PR firms, today proudly announced
that State Farm Insurance(R) is the official insurance sponsor of Fiesta
Atlanta '08, an outdoor Cinco de Mayo festival celebrating Latino culture,
music and food. Fiesta Atlanta '08 takes place on Sunday, May 4, 2008 from
10:00 am to 7:00 pm at Centennial Olympic Park in downtown Atlanta.
"We're happy to have State Farm Insurance as our official insurance
sponsor," said Ralph E. Herrera, President of Lanza Group, LLC. "Their
presence last year helped to educate and inform many of our attendees and
we look forward to more of the same this year."
For State Farm, the partnership represents an excellent opportunity to
reach out to the Latino community. Last year's event had more than 30,000
attendees. "Fiesta Atlanta '08 gives us a unique opportunity to reach out
to the community in order to exemplify what it means to be a good
neighbor," said Ashley Deadwyler-Jones, Zone Marketing Analyst at State
Farm. "We're proud to be a returning sponsor of this fun filled fiesta!"
Fiesta Atlanta '08 events include continuous live performances by
national and local artists, an artist's market, and vendor booths offering
free product samples and authentic Latino foods. The event also features a
Soccer Challenge, which will take place from 9:00 am to 5:00 pm.
For more information about Fiesta Atlanta '08, contact Caroline
Elisabeth Peters at (404) 350-0200 or at cpeters@lanzagroup.com. You can
also visit http://www.fiestaatlanta.com. Fiesta Atlanta is a Lanza Group, LLC
production.
State Farm(R) insures more cars than any other insurer in North America
and is the leading U.S. home insurer. State Farm's 17,000 agents and 76,000
employees serve nearly 73 million auto, fire, life and health policies in
the United States and Canada. State Farm also offers financial services
products. State Farm Mutual Automobile Insurance Company is the parent of
the State Farm family of companies.
Lanza Group, LLC is Atlanta's premier full-service Hispanic Market
Advertising and Public Relations firm specializing in the growing US
Hispanic market. The Lanza Group provides a full-line of bilingual &
bicultural services.
MEDIA CONTACT:
Caroline Elisabeth Peters
(404) 350-0200
cpeters@lanzagroup.com
SOURCE Lanza Group, LLC
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Related links:
http://www.lanzagroup.com
http://www.fiestaatlanta.com
CONTACT:
Caroline Elisabeth Peters of Lanza Group,
LLC, +1-404-350-0200, cpeters@lanzagroup.com
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