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Zale Corporation Chooses E.piphany CRM Suite

   E.PIPHANY LOGO
E.piphany, Inc. logo. (PRNewsFoto)[TK]
SAN MATEO, CA USA
    SAN MATEO, Calif., April 29 /PRNewswire-FirstCall/ --
E.piphany, Inc. (Nasdaq: EPNY), a full-suite provider of customer relationship
management (CRM) solutions, today announced that Zale Corporation (NYSE: ZLC),
North America's largest specialty retailer of fine jewelry, purchased the
E.piphany E.6 software solution in the fourth quarter.  Zale Corporation will
benefit from the use of E.piphany software in two ways:  improved marketing
effectiveness and decreased costs.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
    "Given our marketing and IT requirements, we decided E.piphany was the
right choice," commented Bernie Sensale, Senior Vice President of Marketing
for Zale Corporation.  "E.piphany will allow us to create and execute targeted
communications that will improve our marketing effectiveness as measured by
key metrics such as retention and revenue per customer.  Additionally,
E.piphany delivers an open standards-based solution that is cost effective,
easy to implement and easy to maintain."
    "We are excited about the opportunity with Zale Corporation," said
Roger Siboni, President and Chief Executive Officer of E.piphany.  "We're
proud to have Zale join our growing roster of successful retail customers.  We
look forward to helping the company maximize the value of each customer
interaction."

    About E.piphany
    E.piphany is a leading provider of marketing, sales, and service solutions
for the largest global enterprises.  The company's integrated CRM suite, the
E.piphany E.6 software solution, is driven by real-time intelligence to enable
global businesses to understand their customers and take the optimal actions
to improve customer satisfaction, increase revenue, and reduce costs.
E.piphany E.6 solutions are built on the industry's most advanced,
component-based CRM platform, resulting in fast and easy deployment and
adoption.  Leading companies, including more than 35 of the Fortune 100, use
E.piphany software products to enhance their customers' experiences, enable
organizational effectiveness, and drive value.  With worldwide headquarters in
San Mateo, California, E.piphany has regional operations and offices
throughout North America, Europe, Asia Pacific, Japan, and Latin America.  For
more information, visit us at http://www.epiphany.com.

    About Zale Corporation
    Zale Corporation is North America's largest specialty retailer of fine
jewelry operating approximately 2,290 retail locations throughout the United
States, Canada and Puerto Rico, as well as online.  Zale Corporation's brands
include Zales Jewelers, Zales Outlet, Zale Direct at http://www.zales.com, Gordon's
Jewelers, Bailey Banks & Biddle Fine Jewelers, Peoples Jewellers, Mappins
Jewellers and Piercing Pagoda.  Additional information on Zale Corporation and
its brands is available on the Internet at http://www.zalecorp.com.

    NOTE:  E.piphany and the E.piphany logo are registered trademarks of
E.piphany, Inc.  All other trademarks are the property of their respective
owners.


SOURCE E.piphany, Inc.




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Related links:
  • http://www.epiphany.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
    CONTACT:
    media, Ellen Olson, +1-650-356-3823, or
    eolson@epiphany.com, or investors, Todd Friedman,
    +1-650-356-3934, or tfriedman@epiphany.com, both of E.piphany