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Research Finds Another Glaring Example of Driver Distraction

   GENTEX RESEARCHES REARVIEW MIRROR GLARE
Blinded by the light. Research shows that rearview mirror glare is a leading cause of driver distraction. A study of new car buyers found that 80 percent were bothered by glare from their interior rearview mirror, and 75 percent were bothered by glare from their exterior rearview mirrors. Nearly 70% classified the glare as "blinding." To avoid the glare, many drivers are adopting potentially dangerous driving habits, including slouching, wearing sunglasses at night, and even turning exterior mirrors downward and outward. (PRNewsFoto)[RV]
ZEELAND, MI USA
   GENTEX RESEARCHES REARVIEW MIRROR GLARE
Blinded by the light. Research shows that rearview mirror glare from the headlights of SUVs and other vehicles is highly bothersome during nighttime driving, and often causes drivers to adopt potentially dangerous driving habits. More than 50% of those surveyed report tilting their exterior mirrors outward or downward to prevent glare from reaching their eyes, making rearview mirror glare a leading cause of driver distraction. (PRNewsFoto)[RV]
ZEELAND, MI USA
    ZEELAND, Mich., April 29 /PRNewswire-FirstCall/ -- Forget about using cell
phones, eating fast food, applying makeup or watching in-vehicle entertainment
systems.  When it comes to driver distraction, the leading culprit just may be
old-fashioned rearview mirror glare.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20040429/NYFNSL04-a
             http://www.newscom.com/cgi-bin/prnh/20040429/NYFNSL04-b )
    As part of its ongoing market research efforts, Gentex Corporation
recently surveyed some 6,000 new car buyers and found that nearly 80 percent
agreed that glare from their interior rearview mirror bothers them when
driving at night.  Similarly, 75 percent agreed that glare from their exterior
mirrors is bothersome, with nearly 70 percent classifying the glare as
"blinding."
    "For a variety of reasons, there's more glare on the road today than ever
before," said Garth Deur, executive vice president for Gentex, which supplies
the worldwide automotive industry with automatic-dimming rearview mirrors.
"The higher-mounted headlights of trucks and SUVs, the new high-intensity
discharge lamps with the bluish hue, an aging population more susceptible to
glare -- for these and a variety of other reasons, the problem of roadway
glare is reaching epidemic proportions."
    Deur's assertions are backed by hundreds of glare-related complaints by
drivers to the National Highway Traffic Safety Administration (NHTSA), which
regulates traffic safety issues.  Glare-related complaints have become so
prevalent that last year, NHTSA ranked glare from headlamps among its highest-
priority rulemaking action areas for the near term.
    But rearview mirror glare isn't the only issue that has Deur concerned.
    "What's really frightening are the poor driving habits we're developing in
order to prevent glare from reaching our eyes," continued Deur.  "To avoid
glare, most of us tilt our head, squint or adjust our body position.  However,
it's frightening to say that our research shows that 58 percent of those
surveyed block glare with their hand, 20 percent admit to having worn
sunglasses at night, and more than 50 percent actually report tilting their
exterior mirrors outward or downward to prevent glare from reaching their
eyes.
    "By now, most people know that driving while using a cell phone can be
risky, but I'm far more alarmed to learn that a large number of us aren't even
using our exterior rearview mirrors when driving at night."
    Gentex Corporation, which commissioned the research, has studied glare and
ways to eliminate it for over 25 years.  Gentex supplies the worldwide auto
industry with interior and exterior auto-dimming mirrors, which detect
rearview mirror glare and dim automatically to preserve driver vision and make
nighttime driving safer.
    Despite shipping over 10 million auto-dimming mirrors to automakers last
year, the Company estimates that just 15 percent of the light vehicles built
worldwide have interior auto-dimming mirrors, and just six percent are built
with exterior auto-dimming mirrors.
    Deur said, "Cell phones and in-vehicle entertainment systems -- these
high-profile driving distractions get most of the attention.  But, relatively
speaking, most of us do not watch DVDs while driving, yet all of us are
confronted by glare every time we drive at night."
    The study was conducted for Gentex Corporation by J.D. Power and
Associates, a world-leading global marketing information services firm.
    Gentex Corporation (Nasdaq: GNTX) is an international company that
provides high-quality products to the worldwide automotive industry and North
American fire protection market.
    The Company develops, manufactures and markets interior and exterior
automatic-dimming automotive rearview mirrors that utilize proprietary
electrochromic technology to dim in proportion to the amount of headlight
glare from trailing vehicle headlamps.  More than 95 percent of the Company's
revenue is derived from the sale of those products to the world automotive
industry.
    Gentex was the first company in the world to successfully develop and
produce a commercial automatic-dimming rearview mirror.  After more than 15
years of supplying these products in the highly competitive global automotive
industry, the Company remains the leading supplier of these mirrors.  Gentex
OEM customers include Acura, Audi, Bentley, BMW, DaimlerChrysler, Fiat, Ford,
General Motors, Honda, Hyundai, Infiniti, Isuzu, Kia Motors, Land Rover,
Lexus, Mazda, Mitsubishi, Nissan, Opel, Renault Samsung, MG Rover, Rolls
Royce, SsangYong Motors, Toyota, Volkswagen and Volvo Car Corporation.
    Founded in 1974, Gentex has its manufacturing facilities in Zeeland,
Michigan, and automotive sales and engineering offices in Detroit, Michigan;
Germany, Japan, the United Kingdom, France and Korea.  The Company is
recognized for its quality products; for its proprietary manufacturing skills
and equipment and application of world class manufacturing principles; for its
commitment to developing and maintaining a highly skilled workforce, and for
encouraging employee ownership of the Company's stock.


SOURCE Gentex Corporation




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Related links:
  • http://www.gentex.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/20040429/NYFNSL04-a
    http://www.newscom.com/cgi-bin/prnh/20040429/NYFNSL04-b
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    FINANCIAL MEDIA AND INVESTOR CONTACT: Connie
    Hamblin, or GENERAL MEDIA CONTACT: Craig Piersma, both of Gentex
    Corporation, +1-616-772-1800