FORT WORTH, Texas, April 29 /PRNewswire/ -- Developing effective PR
campaigns for the Hispanic market involves more than just understanding the
language or good translations of your message from English.  A complete
campaign must involve knowledge of the culture and the audience.
    During the May 11 meeting of PRSA's Greater Fort Worth Chapter, nationally
acclaimed speaker Dora Tovar will discuss best practices and pitfalls to avoid
when developing a culturally-relevant PR campaign.
    Tovar is president and managing partner of Tovar Manriquez Group and
director of public relations for The Bravo Group, a top U.S. Hispanic
advertising and communications agency.
    The Hispanic media has been growing in virtually every market, Texas in
particular, and numerous local agencies have attempted to re-define their
services to meet the demand without understanding the complexities of the
culture.  Tovar will highlight well-developed campaigns that are relevant to
Hispanics and capture the interests of the fast-growing consumer segment.

    Next at Greater Fort Worth PRSA ...
    Who:      Hispanic public relations expert Dora Tovar
    Date:     Wednesday, May 11
    Time:     11:30 a.m. - 1 p.m.; lunch at noon
    Site:     Petroleum Club, Carter-Burgess Plaza, 777 Main St., 39th floor
    Parking:  Free valet in parking garage at Seventh and Commerce streets
              (get ticket validated)
    Cost:     $20 members, $23 non-members, $18 students. RSVP by noon Friday,
              May 6: rsvp@fortworthprsa.org

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