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Sirius Satellite Radio Retail Market Share Increases In March

   SIRIUS SATELLITE RADIO LOGO
SIRIUS is the only satellite radio service bringing listeners 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with 40 world-class sports, news and entertainment streams for a monthly subscription fee of $12.95. Stream Designers create and deliver uncompromised music in virtually every genre 24 hours a day. SIRIUS products from Kenwood, Panasonic, Clarion, Audiovox and Jensen are available at major retailers including Circuit City, Best Buy, Sears, Good Guys, Tweeter, Ultimate Electronics and Crutchfield. (PRNewsFoto)[AS]
NEW YORK, NY USA
     Data From The NPD Group Shows Sirius' Market Share at Retail Rose to
                             44 Percent in March

    NEW YORK, April 30 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio
(Nasdaq: SIRI), known for delivering the very best in commercial-free music
and premium sports programming to cars, homes and boats across the country,
today announced that its retail market share rose to 44 percent in March,
according to data compiled by market information company The NPD Group.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )
    According to the data, during March over 32,000 SIRIUS satellite radios
were sold in mobile electronics retail stores, a 110 percent increase in sales
from the same month last year, and a 38 percent increase over sales figures
for February of this year.
    "We continue to be very pleased with our progress in the retail
marketplace," said Joseph P. Clayton, President and CEO of SIRIUS.  "More
people are hearing about the benefits of satellite radio, and more are
choosing SIRIUS because of our premium programming.  In addition to our 100
percent commercial-free music, we offer a vast selection of news, information
and entertainment, including the best play-by-play sports coverage in
satellite radio with the NBA, NHL and NFL.  This comprehensive SIRIUS
entertainment programming is making a strong impression on consumers around
the country, and is a very positive indicator of our expected growth this
year."
    SIRIUS continues to make inroads into the automotive market with more
factory and dealer installation programs from its exclusive partners,
DaimlerChrysler, Ford, BMW, Lincoln-Mercury, Mazda and Mercedes-Benz, and
other car manufacturers such as Audi, Infiniti, Nissan and Volkswagen.
    Earlier this month, DaimlerChrysler announced that SIRIUS would be
available as a factory-installed option on eleven 2005 model year vehicle
lines this year.
    SIRIUS also continues to benefit from its strong cash position, having
ended the first quarter of 2004 with over $700 million in cash and very low
debt.
    Beginning in late May, SIRIUS music will be available to a majority of the
nine million subscribers of EchoStar's DISH Network satellite television
service.
    Wal-Mart will also be getting SIRIUS in May, when they will be offering a
SIRIUS portable Plug & Play product and Boombox.
    Later this summer, SIRIUS will be available in the seven thousand
RadioShack stores across the country, in time for the beginning of the NFL
season, which will be broadcast on SIRIUS, as part of its far-reaching
agreement with the NFL.

    About SIRIUS
    SIRIUS provides listeners with over 110 channels of the best commercial-
free music, sports, information and entertainment, with digital quality sound
coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville,
New Orleans, Houston and Daytona.  SIRIUS offers over 60, 100% commercial-
free, music channels featuring multiple categories of Pop, Rock, Country, Hip-
Hop, R&B, Dance, Jazz, Classical and Latin music, along with more than 50
channels of world-class sports, news, talk entertainment, traffic and weather
for a monthly subscription fee of only $12.95, with greater savings for
upfront payments of multiple months or a year or more.  SIRIUS also broadcasts
live play-by-play games of the NHL, NBA and NFL, and is the official satellite
radio partner of the NFL.
    SIRIUS Satellite Radio products for the car, truck, home, RV and boat are
manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC,
Kenwood, Panasonic and U.S. Electronics, and can be purchased at major
retailers including Best Buy, Car Toys, Circuit City, Good Guys, Sears,
Tweeter and Ultimate Electronics, along with Wal-Mart, RadioShack and DISH
Network outlets in mid-2004.
    SIRIUS' exclusive automotive partners, DaimlerChrysler, Ford and BMW,
represent over 40% of new cars and light trucks sold annually in the United
States.  Automotive brands currently offering SIRIUS radios in select new car
models include BMW, MINI, Chrysler, Dodge, Jeep(R), Nissan, Infiniti, Mazda,
Audi, Ford, Lincoln-Mercury, Mercedes-Benz and Volkswagen.  Automotive brands
that have announced plans to offer SIRIUS radios in select models include
Jaguar, Volvo, Land Rover and Aston Martin.  In 2004, SIRIUS radios are
expected to be available in approximately 80 different car models, with more
than 50 of them factory programs.  Also, Hertz currently offers SIRIUS in 29
vehicle models at 53 major locations around the country.  In addition, Penske
Companies -- Penske Auto Group, United Auto Group and Penske Trucking -- are
offering SIRIUS radios as a factory installed option, where available, in
their cars and trucks through their dealerships.

    Genmar Holdings, the world's largest manufacturer of recreational boats,
Formula Boats and Winnebago, the leading supplier of recreational vehicles and
motor homes, also offer SIRIUS.

    Click on http://www.sirius.com to listen to SIRIUS live, or to find a SIRIUS
retailer or car dealer in your area.

     Any statements that express, or involve discussions as to, expectations,
beliefs, plans, objectives, assumptions, future events or performance with
respect to SIRIUS Satellite Radio Inc. are not historical facts and may be
forward-looking and, accordingly, such statements involve estimates,
assumptions and uncertainties which could cause actual results to differ
materially from those expressed in any forward-looking statements.
Accordingly, any such statements are qualified in their entirety by reference
to the factors discussed in our Annual Report on Form 10-K for the year ended
December 31, 2003 filed with the Securities and Exchange Commission. Among the
key factors that have a direct bearing on our results of operations are: our
dependence upon third parties to manufacture, distribute, market and sell
SIRIUS radios and components for those radios; the unproven market for our
service; our competitive position and any events which affect the useful life
of our satellites.


SOURCE SIRIUS Satellite Radio




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    Photo Notes:http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125
    CONTACT:
    Emily Dilworth of SIRIUS, +1-212-584-5168