Industry survey reveals US builders continue to prefer and use more Owens
Corning PINK Fiberglas(TM) Insulation and Cultured Stone(R) veneers than
competitors
TOLEDO, Ohio, April 30 /PRNewswire-FirstCall/ -- US builders voted, and
Owens Corning (NYSE: OC) is not only their preferred brand, but they use
Owens Corning PINK Fiberglas insulation and Cultured Stone(R) veneers more
than competitive products. According to the 2008 brand study from the
publishers of BUILDER magazine, Hanley-Wood Publishing, LLC, and in every
survey since its inception, builders selected Owens Corning PINK Fiberglas
Insulation as the insulation they prefer and use. For the ninth year in a
row, since the manufactured stone category was added to the survey,
builders chose Cultured Stone(R) as the manufactured stone most recognized
and most used and, since 2002, more builders have used it than the next two
brands combined.
Since 1991, Hanley-Wood Publishing, LLC has regularly surveyed builders
to rank products in four areas: brand familiarity, product quality, brands
used most and brands used in the past two years.
Chuck Stein, chief marketing officer of Owens Corning, credits the high
rating to the company's wide range of product offerings and more than 68
year history of providing quality products. "We offer comprehensive
fiberglass insulation systems to meet the needs of builders and one of the
most extensive set of design options with Cultured Stone(R) manufactured
stone veneer and its more than 21 textures and more than 100 colors," he
said. "It's exceptionally rewarding to have builders recognize this quality
and choice."
US builders also voted Owens Corning roofing products the most
recognizable brand in the market. This year, more than 3,400 respondents
ranked brands in 82 product categories. The full results were published
Builder magazine's April issue.
About Owens Corning
Owens Corning (NYSE: OC) is a leading global producer of residential
and commercial building materials, glass fiber reinforcements and
engineered materials for composite systems. A Fortune 500 company for 54
consecutive years, Owens Corning is committed to driving sustainability
through delivering solutions, transforming markets and enhancing lives.
Founded in 1938, Owens Corning is a market-leading innovator of glass fiber
technology with sales of $5 billion in 2007 and 19,000 employees in 26
countries on five continents. Additional information is available at
http://www.owenscorning.com.
The color PINK is a registered trademark of Owens Corning.
Copyright (C) 2008 Owens Corning
SOURCE Owens Corning
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Related links:
http://www.owenscorning.com
CONTACT:
Ried Artis of Owens Corning, +1-419-248-5577,
Ried.Artis@owenscorning.com; or Heidi Hall of HMH,
+1-704-323-4438, HeidiH@thinkhmh.com, for Owens Corning
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