ST. PETERSBURG, Fla., May 1 /PRNewswire/ -- Catalina Marketing Corporation
(NYSE: POS) today announced that it has accepted the resignation of George
Neal, president and chief operating officer of Catalina Health Resource. Sue
Klug, group president, will immediately assume interim day-to-day
responsibility for the business operations until a permanent replacement is
appointed at Health Resource.
Headquartered in St. Louis, Catalina Health Resource works with
pharmaceutical and consumer product manufacturers, as well as retail
pharmacies, to provide patients with condition-specific health information and
direct-to-patient communications.
Based in St. Petersburg, Florida, Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with multiple consumer access vehicles,
reaching consumers at home, in-store and online. This combination of insight
and access provides marketers with the ability to execute behavior-based
marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Through its operating divisions, Catalina
Marketing offers an array of behavior-based promotional messaging, product
sampling, loyalty programs, direct to patient information and market research
services. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, is
never sold or given to any outside party without the express permission of the
consumer.
Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
CONTACT:
Christopher W. Wolf, Chief Financial Officer,
+1-727-579-5218, Joanne Freiberger, Vice President, Finance,
+1-727-579-5116
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