Wiredscholar.com(SM) to Be New Online Business and Brand for Company
RESTON, Va., May 2 /PRNewswire/ -- Sallie Mae (NYSE: SLM) today announced
the launch of wiredscholar.com -- a major new Internet destination that
provides college-bound students, parents and guidance professionals with a
comprehensive "going-to-college" resource. Wiredscholar.com is the most
inclusive online resource for college preparation, evaluation, selection,
application and financing.
Wiredscholar.com represents a new online business for Sallie Mae, and is
designed to be an objective and interactive tool for the nearly 7.5 million
students planning for college each year. The paying for college content on
wiredscholar.com is based upon Sallie Mae's 26 years of experience in the
education finance industry. The site will leverage the company's leading loan
origination and servicing capabilities -- including Laureate(R) -- to allow
users to apply for student loans in sync with the financial aid processes
colleges and universities currently utilize.
Wiredscholar.com's content and functionality resulted from extensive
research and discussions with students, parents and guidance professionals.
"As we interviewed people directly involved in planning for college, we
learned that there was no single Web site that helped students and parents
navigate through the entire process," said Paul Carey, executive vice
president of Sallie Mae. "Wiredscholar.com has the content that will help
individuals with all phases of pursuing a higher education, from early
planning and estimating costs to applying online for federal education loans."
Partnerships with other leading education and technology companies such as
Achieva (Achieva.com), Embark.com, Kaplan (kaplan.com), Peterson's
(petersons.com) and VarsityBooks.com make wiredscholar.com the most
comprehensive and unique resource available to consumers interested in
planning and paying for college. Sallie Mae worked with IBM's e-business team
and Iconixx to build wiredscholar.com. IBM is the world leader in e-business
solutions and Iconixx is a leading Web development and design firm.
Wiredscholar.com operates as a separate brand within the existing
corporate structure of Sallie Mae. The company's Web site, salliemae.com, is
the key resource for corporate information and for online features that serve
its existing borrowers and school and lender partners.
Wiredscholar is an independent Sallie Mae brand that extends the company's
commitment to helping students achieve higher education. For more information,
visit http://www.wiredscholar.com.
Sallie Mae, founded 26 years ago, provides funds for educational loans,
primarily federally guaranteed student loans originated under the Federal
Family Education Loan Program (FFELP). The company currently owns or manages
student loans for 5.3 million borrowers and also provides parents, students
and educators with comprehensive information on the financial aid process.
Through its specialized subsidiaries and divisions, Sallie Mae also provides
an array of consumer credit loans, including those for lifelong learning and
K-12 education, and business and technical outsourcing services for colleges
and universities. More information is available at http://www.salliemae.com. SLM
Holding Corp. and its subsidiaries, other than the Student Loan Marketing
Association, are not sponsored by or agencies of the United States.
SOURCE SLM Holding Corporation
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Related links:
http://www.salliemae.com
http://wiredscholar.com
Company News On-Call:
http://www.prnewswire.com/comp/827187.html or fax,
800-758-5804, ext. 827187
CONTACT:
Molly Sullivan, 703-810-7157; or Erin Love,
703-810-7136; both of Sallie Mae
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