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Reliv International, Inc. Reports Double-Digit Increase in Net Sales for First Quarter of 2007

        Introduction of Slimplicity Weight Loss System Sparks Growth

    CHESTERFIELD, Mo., May 2 /PRNewswire-FirstCall/ -- Reliv International,
Inc. (Nasdaq: RELV), a developer, manufacturer and marketer of proprietary
nutritional supplements, today reported record net sales and earnings for
the first quarter of 2007. Net income of $2.6 million represented a 6.9
percent increase over net income in the first quarter of 2006. Diluted
earnings per share rose from $0.15 in the year-ago quarter to $0.16 in the
first quarter this year.
    Net sales increased 12.1 percent from $31.2 million in the first
quarter last year to $35.0 million in this year's first quarter. In the
United States, first-quarter sales rose 11.8 percent to $31.9 million, and
non-U.S. sales equaled $3.1 million, an increase of 14.8 percent over the
first quarter of 2006.
    "The driving force behind our sales increase in the United States was
the introduction of the Slimplicity Weight Loss System in February," said
Robert L. Montgomery, chairman of the board, president and chief executive
officer of Reliv. "Slimplicity was the key to our double-digit sales growth
as well as to a strong increase in sponsorship of new distributors."
    As of March 31, Reliv's worldwide distributor base was 68,690, which
represents a 6.2 percent increase of total distributors compared with the
end of the first quarter of 2006. The United States reported its best
quarter for distributor sign-ups in more than 10 years, gaining 40 percent
vs. the first quarter of 2006.
    "U.S. distributors continue to be excited by the potential for
Slimplicity, and we believe the worldwide market for Slimplicity has
greater potential than the U.S. market," Montgomery said. Reliv is in the
process of obtaining approval for the sale of Slimplicity in non-U.S.
markets.
    During the first quarter, in addition to the launch of Slimplicity,
Reliv introduced its redesigned Web site, http://www.reliv.com, to positive
public response. The site has an improved look and it's easier to navigate
than the previous site.
    The company also debuted a new basic training program for its
distributor force in the first quarter. "We are confident that the new
training will help our many new distributors get off to a great start,"
Montgomery said.
    Reliv's proprietary nutritional supplements, its outstanding business
opportunity and a proven system designed to help distributors build their
businesses also were important factors in Reliv's first-quarter
performance.
    Reliv will host a conference call to discuss first quarter 2007
earnings with investors at 1:00 p.m. Eastern Time on May 2, 2007. The
dial-in number for investors is 866-578-5771. The participant passcode is
86923338. To register, please call in 15 minutes prior to start of the
call. A replay of this call will be available for one week by telephone
from 3:00 p.m. Eastern by calling 888-286-8010 and using the passcode
28215664. A live web cast of this call will be available through the
Investor Relations section of Reliv's Web site,
http://www.reliv.com/us/investor. An online archive of the broadcast
    will be available on Reliv's Web site in the Investor Relations section
24 hours after the call concludes.
    Reliv International, Inc., based in suburban St. Louis, Mo., develops,
manufactures and markets a proprietary line of nutritional supplements
addressing basic nutrition, specific wellness needs, weight management and
sports nutrition. Reliv sells its products through an international network
marketing system of approximately 68,000 independent distributors.
Additional information about Reliv International, Inc. can be obtained on
the Web at http://www.reliv.com.
    Statements made in this release that are not historical facts are
"forward-looking" statements (as defined in the Private Securities
Litigation Reform Act of 1995) that involve risks and uncertainties and are
subject to change at any time. These forward-looking statements may
include, but are not limited to, statements containing words such as "may,"
"should," "could," "would," "expect," "plan," "anticipate," "believe,"
"estimate," "predict," "potential," "continue," or similar expressions.
    Factors that could cause actual results to differ are identified in the
public filings made by Reliv' with the Securities and Exchange Commission.
More information on factors that could affect Reliv's business and
financial results are included in its public filings made with the
Securities and Exchange Commission, including its Annual Report on Form
10-K and Quarterly Reports on Form 10-Q, copies of which are available on
Reliv's web site, http://www.reliv.com.
    -- FINANCIAL HIGHLIGHTS FOLLOW --

    Reliv International, Inc. and Subsidiaries
    ADD TWO

    Consolidated Balance Sheets
                                                  March 31       December 31
                                                      2007              2006
                                                (Unaudited)
    Assets
    Current Assets:
      Cash and cash equivalents                $10,228,771        $9,332,810
      Short-term investments                     8,864,000         7,864,000
      Accounts and notes receivable, less
       allowances of $7,000 in 2007
       and $6,200 in 2006                          988,379           669,379
      Accounts due from employees and
       distributors                                216,319           223,246
      Inventories                                5,134,092         4,778,221
      Other current assets                       2,090,939         1,977,522

    Total current assets                        27,522,500        24,845,178
    Other assets                                 3,291,863         3,002,496
    Net property, plant and equipment            9,292,998         9,434,546

    Total Assets                               $40,107,361       $37,282,220

    Liabilities and Stockholders' Equity

    Total current liabilities                  $11,914,474        $8,615,256
    Total non-current liabilities                1,117,265           933,113
    Stockholders' equity                        27,075,622        27,733,851

    Total Liabilities and Stockholders'
     Equity                                    $40,107,361       $37,282,220



    Consolidated Statements of Operations
                                                  Three months ended March 31
                                                      2007              2006
                                                (Unaudited)       (Unaudited)
    Product sales                              $31,397,966       $28,041,335
    Handling & freight income                    3,565,679         3,154,017

    Net Sales                                   34,963,645        31,195,352

    Costs and expenses:
      Cost of products sold                      6,061,392         5,082,181
      Distributor royalties and commissions     13,928,563        12,627,032
      Selling, general and administrative       11,029,850         9,466,741

    Total Costs and Expenses                    31,019,805        27,175,954

    Income from operations                       3,943,840         4,019,398
    Other income (expense):
      Interest income                              212,602            84,676
      Interest expense                                (126)          (34,441)
      Other income/expense                          96,933            60,636

    Income before income taxes                   4,253,249         4,130,269
    Provision for income taxes                   1,633,000         1,680,000

    Net Income                                   2,620,249         2,450,269


    Earnings per common share -- Basic               $0.16             $0.16
      Weighted average shares                   16,431,000        15,569,000

    Earnings per common share -- Diluted             $0.16             $0.15
      Weighted average shares                   16,580,000        15,981,000

    Cash dividends declared per common share            $0                $0




    Reliv International, Inc. and Subsidiaries
    ADD THREE

                    The following table summarizes net sales by geographic
                  market ranked by the date we began operations in each market
                  for the three months ended March 31, 2007 and 2006.

    Net sales by Market      Three months ended March 31,
    (in thousands)                                                 Change from
                             2007                2006               prior year
                                % of Net           % of Net
                       Amount    Sales      Amount   Sales     Amount   %

    United States      31,904    91.2%      28,530   91.5%      3,374   11.8%
    Australia/
     New Zealand          653     1.9%         579    1.9%         74   12.8%
    Canada                441     1.3%         409    1.3%         32    7.8%
    Mexico                410     1.2%         329    1.0%         81   24.6%
    United Kingdom/
     Ireland              287     0.8%         273    0.9%         14    5.1%
    Philippines           628     1.8%         493    1.5%        135   27.4%
    Malaysia/
     Singapore            330     0.9%         458    1.5%       (128) -27.9%
    Germany               311     0.9%         124    0.4%        187  150.8%

    Consolidated
     Total             34,964   100.0%      31,195  100.0%      3,769   12.1%

                      The following table sets forth, as of March 31, 2007 and
                    2006, the number of our active distributors and Master
                    Affiliates and above.  The total number of active
                    distributors includes Master Affiliates and above. We
                    define an active distributor as one that enrolls as a
                    distributor or renews its distributorship during the prior
                    twelve months.  Master Affiliates and above are
                    distributors that have attained the highest level of
                    discount and are eligible for royalties generated by
                    Master Affiliates and above in their downline
                    organization.  Growth in the number of active distributors
                    and Master Affiliates and above is a key factor in
                    continuing the growth of our business.



    Active Distributors and Master Affiliates and above by Market

                      March 31, 2007     March 31, 2006        % Change
                             Master              Master                Master
                    Active  Affiliates  Active  Affiliates  Active  Affiliates
                    Distri-   and       Distri-   and       Distri-     and
                    butors   Above      butors   Above      butors     Above

    United States   56,320  12,660      52,360  12,930        7.6%     -2.1%
    Australia/
      New Zealand    2,520     270       2,370     180        6.3%     50.0%
    Canada           1,170     150       1,160     140        0.9%      7.1%
    Mexico           1,170     170       1,230     200       -4.9%    -15.0%
    United Kingdom/
      Ireland          940     130         800     110       17.5%     18.2%
    Philippines      3,750     270       3,500     270        7.1%      0.0%
    Malaysia/
      Singapore      2,310     260       3,100     380      -25.5%    -31.6%
    Germany            510     150         180      70      183.3%    114.3%

    Consolidated
       total        68,690  14,060      64,700  14,280        6.2%     -1.5%


SOURCE Reliv International, Inc.




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    CONTACT:
    Steven D. Albright, Chief Financial Officer,
    +1-636-733-1305, or Fred A. Nielson, Investor Relations,
    +1-636-733-1314