HAUPPAUGE, N.Y., May 3 /PRNewswire/ -- Video game and handheld-accessories
manufacturer, Nuby Interactive, announced the launch of its Cobra Advance
Line, incorporating the same exclusive reflective technology currently seen in
its Game Boy(R) Color Cobra accessories line, for the Game Boy(R) Advance.
The line reduces screen glare, a common annoyance for hand-held gamers.
    "We have seen such a tremendous response to the current Cobra theme that
we are carrying it over to our Game Boy Advance line, where we expect similar,
if not better, results," remarked Paul Chen, vice president of sales and
marketing.
    The foundation of Nuby's Cobra Advance Line is the unique Cobra Light,
which eliminates all traces of screen glare through a process known as
reflective technology.  This ingenious design directs the internal light
source onto an internal mirror rather than directly onto the screen, giving
the appearance of backlighting, and effectively eliminating all screen glare.
The Cobra Advance Line will also include the Cobra Advance Magnalight, Cobra
Advance Link Cable, Cobra Advance Power Plus and Cobra Advance AC Adapter.
    As the name implies, each accessory in the Cobra line features a menacing
Cobra head that towers over the hand-held device.  Each accessory will be
available in the same colors as the Game Boy Advance devices.
    Nuby will display their product offerings for Game Boy(R) Advance at the
world-renowned E3 convention, May 17-19, 2001 in the Los Angeles Convention
Center, West Hall, booth # 2108.

    About Nuby Interactive LLC
    Nuby Interactive LLC, headquartered in Hauppauge, NY, is a leading
manufacturer and designer of video game accessories for major gaming systems
including PlayStation(R) game console, PlayStation(R)2 Entertainment System,
Nintendo(R)64, Game Boy(R) and Sega Dreamcast(TM).  Nuby is the leader in
developing and marketing dynamic and innovative products and product lines
such as the Cobra(TM) line, Airplay(TM), and Doc's Wireless Technology(TM).

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