TOPEKA, Kan., May 3 /PRNewswire/ -- Payless ShoeSource, the nation's
leading specialty footwear retailer, announced today that it is opening
three new Payless stores featuring the retailer's flagship Payless Fashion
Lab(TM) store format in hip Manhattan shopping districts of Soho at 513
Broadway, Lexington and 59th at 716 Lexington, and the high-traffic area of
14th Street near Union Square at 40 West 14th Street.
The first store is opening today in Soho, with the remaining stores due
to open in the summer. These new store locations are important for their
high-volume foot traffic, cache, and shopping clientele, which is well
suited for Payless Fashion Lab format -- the new flagship store design
launched by the retailer last July.
Payless Fashion Lab stores offer the same great Payless products, with
a broader fashion assortment like Payless' Designer Collections and an
increased selection of handbags and accessories -- all at traditional
Payless value prices. The stores feature a self-select shopping environment
and are intended to make it easier for shoppers to have fun and experiment
with fashion by letting them more quickly find the styles they love.
Product is displayed by seasonal trend stories atop self-select custom
fixtures that house shoe box inventory below. The stores are brightly lit,
open and have ample seating for trying on shoes.
"These shopping districts are new for us, but with our new Payless
Fashion Lab stores, we feel right at home," said Matt Rubel, chief
executive officer and president, Payless ShoeSource. "We are dedicated to
democratizing fashion in footwear and accessories to deliver the latest
on-trend styles at a great price, and we look forward to serving the
shoppers in these new areas with our fun, inspiring new stores and our
enhanced seasonal collections."
Payless said that the new Payless Fashion Lab format is helping the
retailer secure locations in high-fashion malls and other premier shopping
areas such as New York's Fifth Ave.; San Francisco Centre near Union Square
in San Francisco; Valley Fair Mall, Santa Clara, Calif.; Houston Galleria,
Houston; and Dallas Galleria, Dallas, among others. The Soho store is the
second Payless Fashion Lab store in New York City and the 13th Payless
Fashion Lab store now opened nationwide. There are 15 of the flagship
stores planned nationwide in fiscal 2007. The Payless Fashion Lab and Hot
Zone formats began rolling out last year and continue nationwide as part of
Payless' strategic initiative to refresh its store chain.
Payless ShoeSource, Inc., the largest specialty family footwear
retailer in the Western Hemisphere, is dedicated to democratizing fashion
and design in footwear and accessories and inspiring fun, fashion
possibilities for the family at a great value. As of the end of the fourth
quarter 2006, the company operated a total of 4,572 stores. In addition to
its stores, customers can buy shoes over the Internet at
http://www.payless.com.
SOURCE Payless ShoeSource, Inc.
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Related links:
http://www.payless.com
CONTACT:
Mardi Larson, +1-612-928-0202,
mardi@mardilarson.com, for Payless ShoeSource, Inc.
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