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Reliv International Opens 2004 with 67 Percent Gain in Net Profit as 1Q 2004 Net Sales Grow 26 Percent

    CHESTERFIELD, Mo., May 4 /PRNewswire-FirstCall/ -- Reliv International,
Inc. (Nasdaq: RELV), an international manufacturer and network marketer of
nutritional supplements and other food technology products, today announced
its results of operations for the three months ending March 31, 2004.
    Reliv's worldwide net sales grew 26 percent during the first quarter of
2004, to total a record-setting $23.48 million -- up from $18.67 million in
the same period last year. Net income available to common shareholders
advanced at a significantly higher rate, climbing 67 percent to $1.63 million,
or $0.11 per share basic ($0.10 per share diluted) in the first quarter. This
compares to earnings of $978,000, or $0.07 per share basic ($0.06 per share
diluted) in the first quarter of 2003.  The 2003 earnings per share have been
adjusted for the five-for-four stock split declared in September 2003.
    The company's results were driven by an outstanding performance in the
United States, Reliv's largest market -- where first quarter net sales grew 30
percent compared to the prior-year period. This was the eighth consecutive
quarter in which the company's U.S. sales grew at least 20 percent over the
same quarter in the previous year. Several international markets contributed
significant sales increases in the first quarter of 2004, as well -- including
Canada (up 45 percent), the United Kingdom (up 43 percent) and Australia/New
Zealand (up 39 percent).
    Robert L. Montgomery, President and Chief Executive Officer of Reliv,
said, "We're off to a great start in 2004, continuing the strong growth
momentum we saw throughout last year. It's both gratifying and exciting to see
this company prosper by focusing on the fundamentals of our business. Clearly,
there's a lot of consumer demand for the balanced nutrition that Reliv
products offer. When you combine those proven products with the exceptional
business opportunity we provide to our distributors, the result is outstanding
growth."
    Mr. Montgomery noted that Reliv continues to see a strong performance in
its efforts to recruit new distributors for its marketing network.  During the
first quarter of 2004, sponsorships grew 20 percent in the U.S., and 14
percent worldwide, compared to the prior-year period, he said.
    Reliv International, Inc., based in suburban St. Louis, manufactures and
distributes several lines of food products, including nutritional and fiber
supplements, diet management products, functional foods, sports drink mixes
and a line of premium skin care products.  Its proprietary product lines
include an extensive line of soy-based products.  Reliv International's common
stock trades on The Nasdaq Stock Market(R) under the symbol RELV.
    The Company will host a conference call to discuss the first quarter
earnings at 1:00 p.m. Eastern Daylight Time on May 4, 2004. A live webcast of
this call will be available through the Investor Relations section of the
Company's Web site, http://www.reliv.com/us/investor . An online archive of
the broadcast will be available on the Company's Web site in the Investor
Relations section shortly after the call concludes.  Please access the web
site at least 10 minutes before the scheduled conference call to register.

    NOTE: Any statement released by Reliv International, Inc. that is forward
looking is made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995.  Editors and investors are cautioned
that forward-looking statements involve risk and uncertainties that may affect
the Company's business prospect and performance. This includes economic,
competitive, governmental, technological and other factors described in the
Company's filings with the SEC on forms 10-K and 10-Q.

                       -- FINANCIAL HIGHLIGHTS FOLLOW -


    Consolidated Balance Sheets
                                                 March 31        December 31
                                                   2004             2003
                                                (Unaudited)       (Audited)
    Assets
    Current Assets:
      Cash and cash equivalents                 $9,753,767        $7,902,508
      Accounts and notes receivable, less
       allowances of $5,000 in 2004 and
       $8,600 in 2003                              782,881           751,887
      Accounts due from employees and
       distributors                                116,756            72,846
      Inventories                                5,108,300         4,670,319
      Other current assets                       1,848,680         1,024,103

    Total current assets                        17,610,384        14,421,663
    Other assets                                 1,153,790           845,382
    Net property, plant and equipment            9,883,183         9,413,871

    Total Assets                               $28,647,357       $24,680,916

    Liabilities and Stockholders' Equity

    Total current liabilities                  $10,210,878        $7,165,368
    Long-term debt, less current maturities      3,701,835         3,700,138
    Other non-current liabilities                  785,125           743,032
    Stockholders' equity                        13,949,519        13,072,378

    Total Liabilities and Stockholders'
     Equity                                    $28,647,357       $24,680,916


    Consolidated Statements of Operations
                                                Three months ended March 31
                                                   2004              2003
                                                (Unaudited)       (Unaudited)
    Sales at Retail                            $33,859,141       $26,856,164
      Less Distributor allowances on product
       purchases                                10,381,309         8,184,714

    Net Sales                                   23,477,832        18,671,450

    Costs and expenses:
      Cost of products sold                      3,854,279         3,307,718
      Distributor royalties and discounts        9,320,390         7,255,198
      Selling, general and administrative        7,520,950         6,370,984

    Total Costs and Expenses                    20,695,619        16,933,900

    Income from operations                       2,782,213         1,737,550
    Other income (expense):
      Interest income                               20,470            15,742
      Interest expense                             (65,231)          (68,047)
      Other income\expense                          14,195           (22,683)

    Income before income taxes                   2,751,647         1,662,562
    Provision for income taxes                   1,110,000           685,000

    Net Income                                  $1,641,647          $977,562

    Preferred dividends accrued and paid            12,292                 -

    Net income available to common
     shareholders                               $1,629,355          $977,562

    Earnings per common share -- Basic               $0.11             $0.07
    Weighted average shares                     15,178,000        14,948,000

    Earnings per common share -- Diluted             $0.10             $0.06
    Weighted average shares                     16,959,000        16,645,000

    2003 earnings per common share and weighted average shares have been
    adjusted for the five-for-four stock split declared in September 2003.


SOURCE Reliv International, Inc.




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    Related links:
  • http://www.reliv.com/us/investor
    CONTACT:
    David G. Kreher, Chief Operating Officer,
    +1-636-537-9715, Fred A. Nielson, Investor Relations,
    +1-636-733-1314, both of Reliv International, Inc.; Al Palombo of
    Cameron Associates, +1-212-554-5488