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Health Fitness Announces First Quarter 2004 Results; Revenue Up 68.5% Over 2003

    MINNEAPOLIS, May 4 /PRNewswire-FirstCall/ -- Health Fitness Corporation
(OTC Bulletin Board: HFIT) today reported financial results for its first
quarter ended March 31, 2004.
    Revenue was $12,666,374 for the first quarter, up $5,148,169, or 68.5%
over revenue of $7,518,205 for the first quarter last year.  Gross profit was
$3,086,937 for the quarter, an increase of $1,432,538 or 86.6%, compared to
gross profit of $1,654,399 for the first quarter last year.  As a percent of
revenue, gross profit increased to 24.4% compared to 22.0% for the first
quarter last year.  Earnings before income taxes were $561,207, up $111,197,
or 24.7% from $450,010 in the first quarter of last year.  Net earnings
applicable to common shareholders were $336,707, an increase of $68,727, or
25.6%, compared to $267,980 for the same quarter last year.
    HFC said the increase in revenue, gross profit and net earnings is
primarily due to HFC's December 2003 acquisition of the Health & Fitness
Services Business of Johnson & Johnson Health Care Systems Inc.
    Jerry Noyce, President and CEO, said, "The positive results of our first
quarter as a combined company confirms the soundness of our decision to
acquire the Johnson & Johnson fitness services business.  The increase in
gross profit as a percent of revenue was primarily due to improvements in our
contract portfolio as a result of the acquisition, as well as an increase in
sales of our Health Enhancement Program offerings.  Operating expenses, as a
percent of revenue, increased to 18.9% from 15.9% for the same quarter in
2003.  Of this increase, $219,584 represents a non-cash expense related to the
amortization of acquired intangible assets.  The remaining increase of
$979,959 represents the cost of salaries, benefits and other expenses of the
management team that came over in the acquisition, all of who will be very
important to our future growth.
    "From an operations standpoint, the integration process for our two
companies has gone very well.  Since we closed the transaction, our combined
management team has spent a considerable amount of time strengthening our
strategic plan.  We believe this plan will provide new opportunities for HFC
and solidify our position as the leading provider of health management
services to the corporate market."
    Health Fitness Corporation is the leading provider of results-oriented
health improvement management services to corporations, hospitals,
universities and communities.  HFC has been serving clients since 1975 and
manages more than 390 sites across the U.S. and Canada.  For more information
about Health Fitness Corporation, go to http://www.hfit.com .
    This press release contains forward-looking statements within the meaning
of federal securities laws. These statements include statements regarding
intent, belief, or current expectations of the Company and its management and
specifically include the statement regarding the Company's belief that their
strategic plan will solidify its position as the leading provider of health
management services to the corporate market.  These forward-looking statements
are not guarantees of the future performance and involve a number of risks and
uncertainties that may cause the Company's actual results to differ materially
from the results discussed in these statements.  These statements should be
read in conjunction with the various factors affecting the Company's
operations and financial condition discussed in the section titled
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" contained within the Company's Annual Report on Form 10-K for the
year ended December 31, 2003, as well as the Company's Quarterly Report on
Form 10-Q for the quarter ended March 31, 2004.  There is no assurance that
the Company will be able to capitalize on any of these forward-looking
statements.

    Financial tables follow  ...


                          HEALTH FITNESS CORPORATION
                     CONSOLIDATED STATEMENTS OF EARNINGS

                                                          (Unaudited)
                                                      Three Months Ended
                                                           March 31,
                                                     2004           2003
    REVENUE                                      $12,666,374     $7,518,205
    COSTS OF REVENUE                               9,579,437      5,863,806
    GROSS PROFIT                                   3,086,937      1,654,399
    OPERATING EXPENSES
      Salaries                                     1,342,709        783,542
      Selling, general and administrative            830,106        409,314
      Amortization of acquired intangible assets     219,584              -
        Total operating expenses                   2,392,399      1,192,856
    OPERATING INCOME                                 694,538        461,543
    OTHER INCOME (EXPENSE)
      Interest expense                              (134,252)       (10,505)
      Other, net                                         921         (1,028)
    EARNINGS BEFORE INCOME TAX EXPENSE               561,207        450,010
    INCOME TAX EXPENSE                               209,500        182,030
    NET EARNINGS                                     351,707        267,980
      Dividend to preferred shareholders              15,000              -
    NET EARNINGS APPLICABLE TO COMMON SHAREHOLDERS  $336,707       $267,980
    NET EARNINGS PER COMMON SHARE:
      Basic                                            $0.03          $0.02
      Diluted                                           0.02           0.02
    WEIGHTED AVERAGE COMMON SHARES OUTSTANDING
      Basic                                       12,409,619     12,308,321
      Diluted                                     16,038,913     12,404,312

    See notes to consolidated financial statements


                          HEALTH FITNESS CORPORATION
                         CONSOLIDATED BALANCE SHEETS

                                                  (Unaudited)
                                                   March 31,    December 31,
                                                     2004           2003
    ASSETS
    CURRENT ASSETS
      Cash                                          $907,646       $281,294
      Trade and other accounts receivable,
       less allowances of $141,000 and $131,000    8,162,549      5,218,224
      Prepaid expenses and other                     270,810        187,347
      Deferred tax assets                            850,300        850,300
        Total current assets                      10,191,305      6,537,165
    PROPERTY AND EQUIPMENT, net                      192,734        177,217
    OTHER ASSETS
      Goodwill                                     8,915,280      8,725,574
      Customer contracts, less accumulated
       amortization of $269,400 and $67,400        1,460,555      1,662,639
      Trademark, less accumulated amortization
       of $23,300 and $5,800                         326,666        344,166
      Other intangible assets, less accumulated
       amortization of $11,700 and $4,200            131,051        138,582
      Cash held in escrow                            473,103        471,999
      Deferred tax assets                          1,509,033      1,686,301
      Other                                           63,467         64,458
                                                 $23,263,194    $19,808,101
    LIABILITIES AND STOCKHOLDERS' EQUITY
    CURRENT LIABILITIES
      Trade accounts payable                        $462,781       $569,730
      Accrued salaries, wages, and payroll taxes   2,434,589      1,607,157
      Other accrued liabilities                      521,837        450,255
      Accrued self funded insurance                  588,025        228,084
      Deferred revenue                             1,474,686      1,427,057
        Total current liabilities                  5,481,918      4,282,283
    LONG-TERM OBLIGATIONS                          6,220,759      4,350,012
    COMMITMENTS AND CONTINGENCIES                          -              -
    PREFERRED STOCK, $0.01 par value; 5,000,000
     shares authorized, 1,018,833 and 1,003,833
     issued and outstanding                        1,458,833      1,443,833
    STOCKHOLDERS' EQUITY
      Common stock, $0.01 par value; 25,000,000
       shares authorized; 12,438,245 and
       12,357,334 shares issued and outstanding      124,382        123,573
      Additional paid-in capital                  17,705,004     17,671,536
      Accumulated comprehensive income                 4,434          5,707
      Accumulated deficit                         (7,732,136)    (8,068,843)
                                                  10,101,684      9,731,973
                                                 $23,263,194    $19,808,101

    See notes to consolidated financial statements.


SOURCE Health Fitness Corporation




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CONTACT:
Wes Winnekins, CFO, of Health Fitness
Corporation, +1-952-897-5275, wwinnekins@hfit.com , or Dennis B.
McGrath of McGrath Buckley Communications Counseling,
+1-651-646-4115, dennis@mcgrath-buckley.com