DETROIT, May 4 /PRNewswire/ -- Would you like to find new ways to prove
the value of your communications programs? The May 12 IABC/Detroit luncheon
features John Finney, past chairman of the International Association of
Business Communicators (1997-1998), and a senior communication consultant with
Watson Wyatt Worldwide. Finney will give attendees tips on how to build a
business case for communications and to quantify a company's return on its
investment. In today's economic climate communicators are challenged to find
a way to capture the tangible results of their programs, which often map to
objectives that are difficult to quantify, such as employee, customer and
brand loyalty.
Finney will draw on his more than 18 years of experience in business
communication as the foundation for his presentation, which will be supported
with findings from Watson Wyatt's Communication ROI Study. The study includes
raw data on the connection between communications programs and the bottom
line. In addition to research linking communication best practices with
higher shareholder value, John will share why capturing communications ROI is
an imperative in today's business environment and his top ten tips for value-
added communication. As a specialist in employee sensing, strategic planning
and change communication, Finney is well qualified to lead a compelling yet
practical discussion on this topic of increasing significance and impact.
"We're delighted to also honor a local winner of IABC's most prestigious
Gold Quill award," said Cindy Orlandi, APR, 2003-2004 IABC/Detroit president
and principal of Cyndosura. "PPOM, LLC of Southfield was a winner in the
electronic and digital communications category for its Web site redesign in
both the international and District 7 IABC awards competitions," she
explained.
The luncheon will be held at the Watson Wyatt Worldwide Southfield
location -- 28411 Northwestern Highway in Southfield, Mich. from 11:45 a.m. to
1:30 p.m. Tickets for this luncheon are $30 for members and $35 for non-
members. Register for this event by calling Nancy Skidmore at 248-546-5490.
No-shows and last-minute cancellations will be invoiced.
IABC/Detroit will also distribute IABC District 7 Silver Quill awards to
Detroit members who recently received recognition for their communications
programs in the competition. More than 16 communications programs from the
Detroit area will be recognized.
IABC/Detroit will be judging entries from another chapter's awards program
on Thursday, May 6 at Margo E. Williams & Associates at 615 Griswold, Suite
820 in the Ford Building in downtown Detroit. If you are interested in
helping, contact Margo Williams at 313-961-6622.
IABC/Detroit, one of the largest chapters of the 13,000-member
International Association of Business Communicators, has more than 250
professional communicators. The chapter, which includes members in Michigan,
Ohio and Canada, holds monthly professional development programs; sponsors
workshops; offers job referral services, informative publications, award
programs, accreditation programs and the opportunity to meet and network with
other communicators. For information on membership, visit http://www.iabc.com .
Additional information on the chapter and its free electronic job referral
service for employers is available at http://www.iabcdetroit.com or by calling
IABC/Detroit's Executive Secretary Nancy Skidmore at 248-546-5490.
SOURCE IABC/Detroit
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Related links:
http://www.iabcdetroit.com
CONTACT:
Janine M. Krasicky of J9 Media Solutions,
LLC, +1-248-542-3991, janine@j9media.com , for IABC/Detroit
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