PORTLAND, Ore., May 4 /PRNewswire/ -- Fred Meyer announced the rollout of
its new Fred Meyer Rewards Card. Designed to attract and reward Customer
loyalty, this card is being introduced in Eastern Washington and Idaho Fred
Meyer stores this week. And, Fred Meyer representatives promise, this card is
different from cards offered by other retailers in that it isn't tied into
price.
"Our Fred Meyer Rewards card is not like any other supermarket card," says
Ross Thomas, Vice President of Sales Promotion and Marketing. "It does not
affect prices in any way. You still get the same low prices whether you use
the card or not. No gimmicks, no pricing games, and no fees to join."
Instead, the Rewards Card will pay Customers a rebate for simply using the
card when they shop Fred Meyer. Customers earn one "point" every time they
spend at least five dollars at Fred Meyer. If a Customer earns at least 100
points during a 13-week period, he or she qualifies for a rebate. Points will
be tallied and displayed on the Customer's receipt every time the Customer
uses the card when making a purchase. Rebates will be mailed to Customers at
the end of the 13-week period. Customers who use the Rewards Card can
accumulate points by making purchases from every department except Fred Meyer
Jewelers. Details on exclusions as well as the company's extensive privacy
policy can be found online at http://www.fredmeyer.com.
As an incentive to sign up, Customers will receive a coupon good for a
free 20 points the first time they use their Rewards Card. Fred Meyer will
also hold a sweepstakes during the first month of the program in which
Customers can win up to a $500 Fred Meyer Shopping Spree simply by using their
Rewards Cards.
Customers can sign up for their Rewards Cards now at Fred Meyer stores in
Eastern Washington and Idaho.
Fred Meyer Stores is based in Portland, Oregon and features 129 large
multi-department stores in four western states that offer one-stop shopping
for a wide range of food, apparel, and general merchandise products. Fred
Meyer is a division of The Kroger Co. (NYSE: KR), which is one of the largest
food retailers in the United States.
SOURCE Fred Meyer Stores
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Related links:
http://www.fredmeyerstores.com
CONTACT:
Mary Loftin, +1-503-797-7901, for Fred Meyer
Stores
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