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Reliv International First Quarter 2005 Net Profits Rise 26 Percent on Net Sales Growth of 23 Percent

    CHESTERFIELD, Mo., May 4 /PRNewswire-FirstCall/ -- Reliv International,
Inc. (Nasdaq: RELV), an international manufacturer and network marketer of
nutritional supplements and other food technology products, today announced
its results of operations for the three months ended March 31, 2005.
    Reliv produced a 26 percent gain in net income available to common
shareholders during the first quarter of 2005, generating earnings of
$2.06 million, or $0.12 per diluted share, compared to $1.63 million, or
$0.10 per diluted share, in the same period last year.  Reliv's worldwide net
sales grew 23 percent during the first quarter of 2005, reaching $29.0 million
-- up from the $23.5 million reported in the first quarter of 2004.
    Commenting on the results of the quarter, Robert L. Montgomery, President
and Chief Executive Officer of Reliv, stated, "Reliv's increased earnings are
primarily attributable to the continued strong performance of its operations
in its largest market, the United States -- where first quarter net sales grew
26 percent compared to the first quarter of 2004.  This marks the 12th
consecutive quarter in which Reliv's U.S. sales grew at least 20 percent
compared to the prior-year period."
    Sales from international markets advanced 4 percent -- with sales
increases in Canada (up 14 percent), the Philippines (up 15 percent), the
United Kingdom (up 16 percent) and Malaysia/Singapore (up 17 percent).  First
quarter sales also included sales from a new product -- CardioSentials(TM) --
introduced in February 2005.  This new dietary supplement, shown through an
independent clinical study to be safe and effective in supporting healthy
cardiovascular function, generated over a million dollars in net sales during
its initial roll-out period in the first quarter of 2005.
    Mr. Montgomery commented further, "Even with our existing product line,
Reliv has been performing at a very high level, thanks to the outstanding
efforts of our independent distributors.  It's exciting now to add our new
CardioSentials(TM) product to our proven line-up of nutritional supplements --
providing one more tool to fuel our continued growth."
    Mr. Montgomery also noted that Reliv continues to see strong results from
its efforts to recruit new distributors for its marketing network.  Reliv's
worldwide distributor count was 14 percent higher on March 31, 2005 than it
was at the same point last year.
    "Work is proceeding on Reliv's expansion into Germany," Mr. Montgomery
continued, "with sales planned to commence in the fall of 2005.  We are
excited about the level of distributor enthusiasm generated by this expansion
and are eager to begin operations in this outstanding market."

    About Reliv International:
    Reliv International, Inc., based in suburban St. Louis, manufactures and
distributes several lines of food products, including nutritional and fiber
supplements, diet management products, functional foods, sports drink mixes
and a line of premium skin care products.  Its proprietary product lines
include an extensive line of soy-based products.  Reliv International's common
stock trades on The Nasdaq Stock Market(R) under the symbol RELV.

    First Quarter 2005 Conference Call Information:
    Reliv will host a conference call to discuss the first quarter 2005
earnings with investors at 1:00 p.m. Eastern Time on May 4, 2005.  The dial-in
number for investors is 800-265-0241.  Participant pass code is 19203050.  To
register, please call in 15 minutes prior to start of call.  A replay of this
call will be available for one week by telephone from 3:00 p.m. Eastern by
calling 888-286-8010 and using pass code 47161438.  A live web cast of this
call will be available through the Investor Relations section of Reliv's Web
site, http://www.reliv.com/us/investor .  An online archive of the broadcast
will be available on Reliv's Web site in the Investor Relations section
twenty-four hours after the call concludes.  Please access the web site at
least 15 minutes before the scheduled conference call to register.

    NOTE: Any statement released by Reliv International, Inc. that is
forward-looking is made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995.  Editors and investors are cautioned
that forward-looking statements involve risk and uncertainties that may affect
Reliv's business prospect and performance.  This includes economic,
competitive, governmental, technological and other factors described in
Reliv's filings with the SEC on forms 10-K and 10-Q.

                       -- FINANCIAL HIGHLIGHTS FOLLOW -



    Reliv International, Inc. and Subsidiaries

    Condensed Consolidated Balance Sheets
                                                 March 31        December 31
                                                   2005              2004
                                                (Unaudited)
    Assets
    Current Assets:
      Cash and cash equivalents                $14,417,336       $10,151,503
      Accounts and notes receivable, less
       allowances of $11,700 in 2005 and
       $11,500 in 2004                             726,523           872,592
      Accounts due from employees and
       distributors                                184,983            70,620
      Inventories                                5,815,888         5,896,782
      Other current assets                       2,233,685         2,627,118

    Total current assets                        23,378,415        19,618,615
    Other assets                                 1,826,530         1,409,903
    Net property, plant and equipment            9,920,982         9,968,149

    Total Assets                               $35,125,927       $30,996,667

    Liabilities and Stockholders' Equity

    Total current liabilities                  $10,416,224        $8,151,968
    Total non-current liabilities                7,731,037         4,653,946
    Stockholders' equity                        16,978,666        18,190,753

    Total Liabilities and Stockholders'
     Equity                                    $35,125,927       $30,996,667


    Consolidated Statements of Income
                                                Three months ended March 31
                                                  2005              2004
                                               (Unaudited)       (Unaudited)
    Sales at Retail                            $41,955,220       $33,859,141
      Less: Distributor allowances on
       product purchases                        12,976,124        10,381,309

    Net Sales                                   28,979,096        23,477,832

    Costs and expenses:
      Cost of products sold                      4,943,304         3,854,279
      Distributor royalties and
       commissions                              11,711,716         9,320,390
      Selling, general and administrative        8,963,286         7,520,950

    Total Costs and Expenses                    25,618,306        20,695,619

    Income from operations                       3,360,790         2,782,213
    Other income (expense):
      Interest expense, net                        (15,467)          (44,761)
      Other income, net                              3,066            14,195

    Income before income taxes                   3,348,389         2,751,647
    Provision for income taxes                   1,285,000         1,110,000

    Net Income                                   2,063,389         1,641,647

    Preferred dividends accrued and paid                 -            12,292

    Net income available to common
     shareholders                               $2,063,389        $1,629,355

    Earnings per common share
      Basic                                          $0.13             $0.11

      Diluted                                        $0.12             $0.10
    Weighted average shares of common
     stock and common stock equivalents
     outstanding
      Basic                                     16,479,000        15,178,000

      Diluted                                   17,162,000        16,959,000



    Reliv International, Inc. and Subsidiaries

    Active Distributors and Master Affiliates by Region

                            as of 3/31/2005  as of 3/31/2004   Change in %
                                     Master           Master           Master
                            Distri-   Affi-   Distri-  Affi-  Distri-   Affi-
                            butors   liates   butors  liates  butors   liates
    United States           49,040   11,170   43,420   8,410   12.9%    32.8%
    Australia/New Zealand    3,010      220    2,640     200   14.0%    10.0%
    Canada                   1,430      170    1,250     150   14.4%    13.3%
    Mexico                   7,900      470    7,420     710    6.5%   -33.8%
    United Kingdom/Ireland     470       40      430      40    9.3%     0.0%
    Philippines              6,360      500    6,540     520   -2.8%    -3.8%
    Malaysia/Singapore       4,850      710    2,440     270   98.8%   163.0%

    Consolidated total      73,060   13,280   64,140  10,300   13.9%    28.9%


SOURCE Reliv International, Inc.




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Related links:
  • http://www.reliv.com/us/investor
    Company News On-Call:
  • http://www.prnewswire.com/comp/103123.html
    CONTACT:
    Steven D. Albright, Chief Financial Officer,
    +1-636-537-9715, or Fred A. Nielson, Investor Relations,
    +1-636-733-1314, both of Reliv International, Inc.; or Al Palombo
    of Cameron Associates, +1-212-554-5488